Collaborations and Guest Videos: Growing Your Audience and Channel
Strategic collaborations expose vloggers’ content to new audiences for accelerated growth. Inviting respected guests onto your channel also builds authority and community.
This comprehensive guide covers proven collaboration tactics to expand your influence and viewership. We’ll explore:
- Identifying ideal collaboration partners
- Structuring win-win guest video spots
- Promoting collaborations effectively
- Repurposing collaboration content
- Following up collaboratively
- Avoiding poor match partnerships
- Tracking growth from collaborations
- Maintaining creative control
The right collaborations provide rocket fuel for vlogging success through compounding audiences. Let’s dive in!
Identifying Ideal Collaboration Partners
First, seek creators that align with your niche and community.
Review Similar Niche Channels
Look for channels with synergistic styles and topics just beyond your existing audience.
Check Social Media Engagement
Scan Twitter and Instagram comments to find creators your audience already enjoys.
Ask Your Audience
Survey directly who viewers would love to see featured or collaborate on videos.
Watch Video and Topic Trends
Connect with rising stars experiencing growth in relevant verticals.
Connect Through Events
Network and befriend creators at conventions and conferences for future collabs.
Ask for Introductions
Have current collaborators make warm introductions to expand your creative network.
Search by Location
Connecting locally allows in-person collaborations.
Seek Experts to Interview
Showcase respected authorities around topics you cover that will draw interested crowds.
Structuring Win-Win Guest Video Spots
Craft guest videos that benefit all participants.
Promote Upcoming Appearances
Drive viewers by cross-promoting planned collaborations and teasers in advance.
Align Creative Visions
Agree upfront on the concept and goals to ensure it represents all creators positively.
Divide responsibilities like filming, editing, uploading across teams.
Feature Other Channels
Discuss partners’ expert topics and work to introduce them to new audiences.
Make Time for cross Promotion
Leave room for each other to promote your channels and future collaborations.
Propose Ongoing Series
Suggest repeating a format with new guests over time.
License Content Rights
Establish how each creator can use final videos on their own channels going forward.
Promoting Collaborations Effectively
Spread the word to maximize visibility of collaboration content.
Announce on Social Media
Post announcements and teaser clips in advance across your social platforms.
Publish Dedicated Trailers
Coordinate both creators uploading the videos on the same day to concentrate momentum.
Come up with unique hashtags like #nicheHostsniche and have both creators drive engagement.
Discuss in Live Streams
Do live announcements and reaction broadcasts to the collaboration.
Pitch exclusive collaborations to sites in your niche for added signal boosting.
Design limited co-branded apparel and merchandise for fans.
Repurposing Collaboration Content
Extend value through derivative assets.
Publish Compilation Clips
Edit and share highlights reels of collaboration moments to entertain loyal fans.
Turn into Short Form Content
Reformat select clips into snackable short form videos optimal for platforms like TikTok.
Create Audio Only Versions
Snip the vocal banter into an audio discussion format for podcast streaming.
Post Classy BTS Photos
Offer stylized behind the scenes photos glimpse into the production process.
Record Collab Commentaries
Film creators reacting to and commenting on the final collab video together.
Include in Sizzle Reels
Add excerpts showcasing collaborations to channel promo reels.
Executing Successful Follow-Up
Cultivate ongoing relationships post-collab.
Review Metrics Together
Share viewership stats and highlights with collaborators.
Provide Praise Publicly
Post thanking creators for contributions on social media tagging their handles.
Share each other’s content and recommend collaborators to your audiences.
Explore Ongoing Partnerships
Discuss future regular contribution formats that viewers would enjoy.
Appear on Each Others’ Channels
Offer to be guests on partners’ channels for further cross-promotion.
Send Appreciation Gifts
Mail signed prints, channel merch or other tokens of gratitude.
If collaborations go well, offer to provide quote testimonials future partners can use.
Avoiding Poor Match Partnerships
Vet potential collaborators to prevent issues.
Review Content Quality
Avoid amateurs whose production values will disappoint shared viewers.
Confirm Content Fit
A mismatch with your niche leaves audiences uninterested.
Check Viewer Overlap
Ensure potential reach intersects with your target demographic.
Collaborations require commitment – flaky creators cause headaches.
Screen for Controversies
Verify creators don’t have concerning histories that could reflect poorly.
Uphold standards by avoiding unprepared or exploitative collaborators.
Agree on Boundaries
Set guidelines upfront on inappropriate content and conduct that kills partnerships.
Tracking Growth From Collaborations
Robust metrics reveal partnership impacts.
Measure Subscriber Gains
Compare subscriber growth in weeks with and without collaborations.
Review Traffic Sources
Check Analytics to see referrals and traffic from partners’ channels.
Ask New Viewers
Survey how new subscribers discovered you to quantify collaborations’ influence.
Calculate Merch Sales
For co-branded launches, track total merchandise revenue.
Monitor Social Buzz
Follow hashtags and user mentions around collaborations to gauge excitement.
Learn from View Counts
View trends on collaboration videos reveal strongest partnership types to repeat.
Maintaining Creative Control
While benefiting from reach, avoid compromising your brand.
Guide Concepts Tactfully
Influence ideas for videos containing your name and face.
While delegating editing work, ensure final authority to remove anything concerning.
Stand Firm on Objectionable Content
Don’t be afraid to walk away if partners push for unwise content against your objections.
Negotiate Usage Rights
Require approval before partners significantly repurpose footage with you.
Make Expectations Clear
Explicitly establish standards and boundaries upfront to avoid misaligned surprises.
Well-executed collaborations provide rocket fuel for vlogging success. Remember to:
- Identify respected synergetic creators to team up with
- Structure guest videos as win-win propositions
- Promote collaborations extensively across channels
- Repurpose and extend content through spin-off assets
- Cultivate ongoing mutually beneficial relationships
- Carefully vet partners on audience, ethics and professionalism
- Track measurable awareness and subscribers driven
- Maintain creative control and personal branding standards
Leverage collaborations as springboards rather than compromises. The right partnerships with aligned creators can profoundly amplify vlogging reach.
- 1 Collaborations and Guest Videos: Growing Your Audience and Channel
- 1.1 Introduction
- 1.2 Identifying Ideal Collaboration Partners
- 1.3 Structuring Win-Win Guest Video Spots
- 1.4 Promoting Collaborations Effectively
- 1.5 Repurposing Collaboration Content
- 1.6 Executing Successful Follow-Up
- 1.7 Avoiding Poor Match Partnerships
- 1.8 Tracking Growth From Collaborations
- 1.9 Maintaining Creative Control
- 1.10 Conclusion