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Printables Personal Branding: Showcasing Your Unique Design Style

Introduction

Beyond quality designs, establishing a strong personal brand differentiates your printables in a crowded market. Your brand identity and story enable emotional connections with buyers choosing your artwork to express themselves.

This comprehensive guide reveals tactics print designers use to showcase distinctive personal brands reflecting their passions. We’ll cover:

  • Defining your brand mission, values, and offering
  • Designing cohesive visual branding elements
  • Writing compelling print designer bios and origin stories
  • Displaying brand consistently across platforms
  • Producing branded lifestyle and behind-the-scenes content
  • Collaborating with aligned influencers and brands
  • Promoting your brand through media and speaking
  • Protecting your brand legally with trademarks
  • Expanding through merchandising and licensing
  • Analyzing brand metrics like press mentions and social growth

Follow these personal branding best practices for print designers to thrive creatively and financially. Let’s dive in!

Defining Your Purpose and Offering

Clarity on what makes you unique:

  • Summarize your brand mission in a positioning statement. What change do you make in people’s lives?
  • Outline values that influence design choices and business decisions.
  • Catalog current printable products and offerings by category and style.
  • Identify ideal target designer shopper personas and demographics.
  • Set visual style like modern vs classic, minimalist vs ornate, bold colors vs neutrals.
  • Select ideal art mediums and production methods synonymous with your brand.

Solid brand foundations guide decision making.

Designing Cohesive Visual Branding

Memorable visual identity builds familiarity:

  • Create a logo reflecting your artistic point of view. Should remain recognizable at small sizes.
  • Develop complementary typography and color palette reinforcing brand character.
  • Design graphic brand marks and visual motifs that can become signature embellishments across packaging, marketing materials etc.
  • Style branded social media imagery and printable mockups consistently.
  • Photograph workspaces and tools to showcase your creative environment.
  • Convey consistent mood and style across all visual touchpoints.

Crafting an Origins Brand Story

Share your journey creatively:

  • Detail your background, education, mentors and inspirations.
  • Capture your artistic origin story narratively – when first discovered passions for printmaking and design.
  • Share pivotal career milestones and lessons learned. Authenticity builds trust.
  • Explain personal meanings and motivation behind starting your printables brand.
  • Credit influential artists, cultures, and art movements shaping perspective.
  • Describe artistic philosophy – views on the role of art in life.

Brand Consistency Across Platforms

Maintain singular voice on all channels:

  • Secure branded domain name and matching social handles.
  • Showcase brand logo and visual identity prominently.
  • Link and cross-promote all online properties like shop, blog, social pages.
  • Style all imagery consistently – props, tones, editing style etc.
  • Use cohesive bio text and messaging across platforms.
  • Publish new offerings simultaneously across channels.
  • Encourage user-generated content incorporating brand creatively.

Producing Lifestyle and Behind-the-Scenes Content

Provide engaging insider perspectives:

  • Give studio tours showcasing workspaces, favorite tools and artistic process.
  • Share works in progress across projects revealing techniques.
  • Capture creative lifestyle imagery featuring your designs in aspirational settings.
  • Film speed videos demonstrating artistic techniques in action.
  • Show personalities behind brand through vlogs and interviews.
  • Cover trade shows behind-the-scenes documenting exhibits and gathering feedback.

Strategic Influencer Collaborations

Partners amplify reach:

  • Send free products to microinfluencers who align with your style in exchange fororganic promotions.
  • Collaborate on specialty collections with leaders in your printable niche.
  • Invite respected designers to guest blog sharing their stories.
  • Sponsor giveaways and contests benefiting charities important to your audiences.
  • Pursue brand ambassador roles with complementary lifestyle and DIY brands.
  • Negotiate placements in leading catalogs, outlets and marketplaces related to your art niche.

Promoting Through Media and Speaking

Earned media brings credibility:

  • Pitch your personal story and products to leading design publications.
  • Seek inclusion in gift guides and seasonal trends lists showcasing your specialty mediums.
  • Volunteer for interviews on podcasts and niche design community blogs.
  • Submit products for industry awards and showcase accolades earned.
  • Speak at conventions and trade shows on topics displaying your expertise.
  • Offer printable artwork to media outlets and set decorators for live event staging and coverage.

Protect Your Brand Legally

Secure exclusive rights:

  • File trademark registrations for your business name, logos, and slogan.
  • Register website domains defensively including common typos.
  • Include legal disclaimers on promotional lifestyle imagery conveying results not guaranteed.
  • Clearly state permitted usage rights and reselling policies for customers.
  • Issue polite but firm cease and desist orders if brands infringe without permission.

Proactively avoid dilution of distinctive branding.

Expand Through Merchandising and Licensing

Monetize brand affinity:

  • Sell branded apparel and lifestyle products beyond core printables – planners, mugs, tech accessories displaying signature artwork.
  • Approach manufacturers interested in licensing brands for novelty products with mass appeal.
  • Distribute through major retail outlets and digital marketplaces reaching new demographics.
  • Negotiate collaborations with like-minded brands on creative merchandise and pop-ups.
  • Capture additional revenue streams while expanding visibility.

Tracking Brand Performance Over Time

Key metrics to guide initiatives:

  • Monitor website traffic and sales around promotional campaigns.
  • Analyze social media engagement rates on branded content.
  • Review press mentions, interviews and features over time.
  • Survey fans for feedback on brand perception and areas for improvement.
  • Track partnerships and collaborations secured.
  • Catalog speaking appearances and community connections.

Conclusion

Beyond quality print designs, establishing a personal brand enables artists to emotionally resonate with buyers, collaborate creatively, drive press opportunities, and merchandise their signature style widely. Determine your unique mission and strengths, then consistently reinforce visual and written branding across initiatives. By showcasing not just the what but the why and who behind designs through excellent branding, print purveyors prosper.

By Dani Davis

Dani Davis is the pen name of the writer of this blog with more 15 years of constant experience in Content marketing and informatics product, e-commerce niche.

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