crop faceless person using laptop and smartphone in darknessPhoto by Sora Shimazaki on <a href="" rel="nofollow"></a>

What are the Best Models and Methods for Monetizing an App?

Choosing the Right Monetization Model

Selecting an effective monetization strategy is crucial for generating sustainable app revenue. The model needs to align with your app’s utility, audience, and use case.

Evaluate these primary options and hybrid approaches to identify the best fit.

With the rise of smartphones and mobile technology, mobile app monetization has become a crucial aspect of app development. App developers are constantly looking for effective methods to monetize their apps and generate revenue. In this article, we will explore the best models and methods for monetizing an app, along with some popular app monetization strategies that can help app developers maximize their earnings.


Offering a free app can maximize accessibility and user growth. Monetize through in-app ads instead of upfront fees.

In-App Advertising

Display banner, interstitial, and video ads within your free app. Popular ad networks include Google AdMob, Facebook Audience Network, and Apple Search Ads.

The advantage is zero barrier to downloads. However, ads can be disruptive if overused. Avoid affecting core UX.


Cross-promote your other apps within a free app. Include links, share popups, or interstitials.

This is an easy way to increase total installs across your app portfolio. However, the individual apps must complement each other. Avoid unrelated app promotion.


Offer free core features, then convert users to premium paid tiers for full access. This proves value upfront before asking users to pay.

Expanded Features

Provide additional functionality, levels, access, and customization for paid members. Ensure upgraded features are highly valuable.

Cosmetic Upgrades

Offer virtual goods that enhance style like avatar outfits or decorative items. These don’t affect functionality but provide self-expression.

Reduced Friction

Allow paid users to bypass free version limits like wait times, caps on usage, stamina meters, ads, etc. Reduce friction through payment.

Charge an upfront price to download your app from app stores. This monetizes through one-time purchases.

Fixed One-time Price

Simplest option. Set a fixed upfront price, either paid or freemium. One advantage is immediate revenue from each download.

However, any price point limits audience size. Consider a tiered model with a free flavor to reduce barriers.

App Bundling

Bundle a suite of apps together for a bundled price, like productivity apps or games within a series. This can boost perceived value.

Introductory Discounts

Offer the app at a promotional discount price for the initial launch period to incentivize adoption. Then increase to full price.

Hybrid Models

Combine both free and paid elements for diversified monetization. Reduce overreliance on any single revenue stream.

Freemium + Ads

Offer the app free with ads, but give users a paid option to remove ads. This dual approach maximizes revenue.

Make the app paid upfront, but offer unlocks, upgrades, and expanded features as in-app purchases.

Limited Free Trial

Provide free access to your paid app for a set trial period. Then require purchase to continue using it. Encourages conversion to paid.

Optimizing In-App Purchases

In-app purchases (IAPs) present a major monetization opportunity once users are already engaged with your app. Craft compelling upgrade offers within the app experience itself.

Follow best practices for incentivizing purchases within your app flow.

Premium Value

Clearly demonstrate the additional value gained from your IAPs. Communicate benefits through copy, previews, and even free trial periods for premium features.

Utility Benefits

Articulate how paid features will make users’ lives easier. Show how they’ll accomplish more in less time or take their experience to the next level.

Social Benefits

For avatar outfits, decorative items, and virtual goods, focus on letting users express their identity and style. Enable self-expression.

Competitive Benefits

With paid upgrades like weapons or power-ups, highlight how users will gain an edge over others with free versions. Appeal to their competitiveness.

Strategic Placement

Prompt users to upgrade at moments they’ll be most receptive based on contextual usage data.

Point-of-Pain Placement

If a free feature has limitations, offer a paid upgrade immediately after those limits are reached.

Level-Up Offer

When users complete levels or challenges, celebrate their achievement then offer paid rewards and upgrades. They’re already feeling engaged and accomplished.

Social Sharing

When users share content or achievements to social networks from your app, present a relevant paid upgrade tied to social interactions.

Friction vs. Value

Carefully balance limiting free features to incentivize paid conversions vs. providing enough value upfront. Don’t introduce excessive friction.

Avoid Core Feature Paywalls

Don’t place hard paywalls on your app’s central utility. Offer enough free value to hook users first.

Optional Enhancements

Clearly differentiate optional paid extras vs. core free features. Don’t limit baseline functionality and usability.

Gradual Friction Ramp

Increase limitations and friction for non-payers gradually over time and usage vs. severe initial limits. More gradual nudges convert better.

Promotional Offers

Run periodic sales, discounts, and specials to encourage first-time purchases and re-engage lapsed spenders.

Behavioral Nudges

Offer users timed percentage discounts based on activity milestones like “50% off your next upgrade after completing 10 workouts.”

Exclusive Access

Provide early access to new features or content for premium subscribers first before general release. This rewards loyalty.

Dynamic Bundles

Present personalized multi-item bundles like “Get 3 items for the price of 2” based on the user’s preferences and purchase history.

Presentation and Branding

Visually differentiate premium tiers and virtual goods as special and aspirational. Polish their branding and showcase them prominently.

Prominent Shelf Space

Highlight paid items prominently within the app’s navigation, storefronts, galleries, and inventory. Give them premium shelf space.

Social Proof

Display context like “Most popular!” or “35,000+ users upgraded” to convey popularity and demand for paid offerings.

Superior Branding

Use exciting names, sleek icons, badges, frames, watermarks and other visuals to reinforce premium perceived value.

Advertising Strategy and Optimization

If utilizing in-app advertising, thoughtfully integrate non-disruptive ads and refine based on performance data. Balance revenue generation with maintaining great UX.

Follow these approaches to make your app ads work harder for your monetization model:

Ad Types

Experiment with different ad formats to determine which deliver results while fitting naturally into your app UX.

Interstitial Ads

Display full-screen ads between screens and transitions. Time strategically to minimize disruption, like between game levels.

Native Ads

Match the visual design and format of non-ad content. For example, promote products organically mixed into a feed.

Integrate non-intrusive banners along the top or bottom of screen. Anchor in place as users scroll main content.

Ad Density and Pacing

Be judicious with ad quantity and frequency. Too many detracts from experience, while too few limits revenue.

Spread Evenly

Distribute ads evenly throughout natural content breaks vs. front-loading. Create a consistent predictable pace.

Controlled Density

Set limits on ad frequency per session, page views, or time. Give users value before next ad exposure.

Pacing Options

Allow users some control to adjust ad frequency and opt for timed ad breaks. Provide pacing flexibility.

Ad Relevance

Serve ads aligned with your app’s context and user base for higher engagement.

Contextual Targeting

Work with ad networks to target ads related to your app’s purpose, whether games, productivity, music, etc.

User Preferences

Tailor ads to a user’s declared preferences and noted interests. Obtain explicit consent first.

Behavioral Targeting

Serve ads for related apps and services your high-converting users are likely to also enjoy.

Unobtrusive Design

Visually integrate ads to feel natural rather than disruptive to your app experience.

Color Coordination

Match ad colors, fonts, and style to your app’s interface design for cohesion.


Animate ads in and out smoothly to prevent jarring jumps. Fade, slide, or scroll ads into place.

Reduced Motion

Allow users to select simplified transitions and animations if they find motion distracting or inaccessible.

Analyzing Ad Performance

Continuously measure ad metrics and optimize based on data. Identify high-value placements and weed out underperformers.

Key Metrics

Track impressions, clicks, click-through-rates, fill rates, eCPMs, and revenue by both ad type and ad placement.

A/B Testing

Compare ad formats, styles, animations, sizes, and placements through A/B tests. Let data guide optimization.

Monitor Churn

Watch for ad changes that correlate with decreases in user retention. Adjust quickly if ads seem to be driving churn.

App Store Optimization Techniques

Your app’s discovery and conversion within app stores themselves significantly impacts downloads and revenue. Ensure your listings sell the value clearly and persuasively.

Follow these ASO best practices:

Keyword Optimization

Identify high-traffic keywords and integrate them naturally into:


Put primary keyword(s) at the beginning. Get them in early before text is cut off.


Expand on title keywords with secondary terms and phrases.


Use a keyword-focused but benefits-driven description. Include keyword variations and synonyms.


Select most relevant categories based on keywords. Choose narrower subcategories when available for visibility.

Compelling Graphics

Make a stellar first impression with screenshots and videos showcasing your UI and value.

Promotional Art

Invest in professionally designed feature graphics, icon art, and screenshots. Don’t use amateurs visuals.

Image Sequence

Showcase key workflows and highlight differentiating features across a series of 3-5 screenshots.

Device Mockups

Display screens in applicable device mockups like phones or tablets matching your platform.

App Preview Videos

Record short video walkthroughs to demonstrate app experience and user flow.

Social Proof and Ratings

Proactively generate ratings, reviews, and press mentions to boost conversion. These validate quality.

H3:Ratings Prompt

Prompt satisfied users to leave ratings with an in-app message soon after sign-up. Time it strategically.

Review Outreach

Reach out to influencers and active users to request ratings. Offer exclusive access or content in exchange.

Press Mentions

Proactively gain press coverage on reputable industry sites. Promote these placements everywhere.

Retention and Referral Strategies

Acquiring users is only the first step to profitability. Long-term retention and referral is critical for sustained revenue. Employ tactics to keep users engaged month after month.

Onboarding Flow

Set new users up for ongoing retention with a polished onboarding experience. Make first interactions smooth and value-driven.

Step-by-Step Guide

Break down key workflows into a multi-step onboarding guide. Teach feature usage incrementally.

Incentivize Actions

Offer free upgrades, unlocks, and other perks for completing onboarding milestones to drive adoption.

Social Integration

Encourage connecting with friends and followers during onboarding. This increases potential engagement and sharing.

Habit-Forming Design

Promote regular habit-driven interactions that bring users back daily or weekly on their own.


Send timely notifications to re-engage inactive users based on previous behaviors. But allow customization to prevent annoyance.

Activity Streaks

Reward consistent engagement like daily logins or usage streaks with recognition, points, and surprises to incentivize habits.

Limited Access

Release new episodic content, levels, or challenges on a fixed schedule. Users come back eagerly awaiting each release.

Retention Campaigns

Deliver targeted win-back offers to lapsed yet high-value users to spark reactivation.

Segment by Recency

Target users who have been inactive for set periods like 7, 14, or 30 days to re-engage before losing them completely.

High-Value Users

Prioritize campaigns for proven high-spend customers with tailored discounts based on past purchases and activity.

Behavioral Targeting

Craft contextual win-back offers based on the user’s original onboarding path and feature usage. Remind them of their favorite activities.

Referral Programs

Encourage sharing and invite incentives to tap into word-of-mouth promotion.

Part social sharing in onboarding flows. Make it easy to invite friends right within the app.

Gamify referral leaderboards showing top referrers among friends. Enable friendly competition.

Offer exclusive perks like premium unlocks to both referrers and referees. Incentivize both sides of each referral.

The best monetization model maximizes revenue while delivering ongoing user value. Consider both short and long-term impact on customer experience as you implement each strategy. Sustainable app profits require caring about more than quick cash grabs. Prioritize user relationships in your monetization approach.

Understanding App Monetization

What is Mobile App Monetization?

Mobile app monetization refers to the process of generating revenue from a mobile application. It involves implementing different strategies and models to earn money from the app, such as through in-app purchases, advertising, or subscriptions.

Why Mobile App Monetization is Important?

Mobile app monetization is crucial for app developers as it allows them to earn revenue from their apps. By monetizing their apps, developers can cover the costs of app development, generate profits, and invest in future app projects. Monetization also helps in sustaining free apps, allowing users to access and enjoy them without any upfront cost.

8 App Monetization Strategies

When it comes to app monetization, there are various strategies that app developers can implement. Let’s explore some of the most popular app monetization strategies:

In-App Advertising

In-app advertising is the most common and widely used app monetization strategy. This involves displaying ads within the app, usually in the form of banner ads, interstitial ads, or video ads. By partnering with ad networks, app developers can earn revenue whenever users view or interact with these ads.

In-App Purchases

In-app purchases allow app developers to sell virtual goods or additional features within the app. These can range from premium content, power-ups in gaming apps, or additional functionality in productivity apps. In-app purchases provide users with an enhanced experience while generating revenue for developers.

Freemium Model

The freemium model offers the app for free, but provides additional premium features or content that users can unlock by making in-app purchases. This model allows app developers to acquire a large user base and provides a revenue stream through premium features for those willing to pay.

Premium Subscriptions

Premium subscriptions involve offering users access to exclusive content or features for a recurring fee. This model is commonly used by media streaming apps, dating apps, or productivity apps, allowing users to access premium content on a subscription basis.

Pay Per Download

The pay-per-download model involves charging users a one-time fee to download the app from the app store. This model is commonly used for premium apps that provide an ad-free experience or offer highly specialized features.

Affiliate and Sponsorships

Affiliate marketing involves partnering with brands or companies and promoting their products or services within the app. Developers earn a commission for every successful referral or sale generated through their app. Sponsorships work similarly, where developers collaborate with brands for promotional partnerships.

App Data Monetization

App data monetization involves collecting user data and leveraging it for targeted advertising or selling it to third-party companies. This allows developers to generate revenue by providing personalized ads to users or by selling anonymized data to companies for market research or analytics purposes.

Hybrid Model

The hybrid model combines different monetization strategies to maximize revenue. For example, a gaming app can offer in-app purchases, display advertising, and provide an option for users to watch ads in exchange for extra lives or in-game currency. This diversified approach optimizes revenue potential.

Choosing the Best Monetization Strategy

Considerations for Choosing a Strategy

When choosing a monetization strategy, app developers should consider factors such as the target audience, nature of the app, competition, and user behavior. Understanding the expectations and preferences of the app user base is crucial in selecting the most effective strategy.

Factors to Determine the Best Strategy

Several factors can help determine the best monetization strategy for an app. These include the app’s niche, user engagement, app store guidelines, user acquisition costs, and the monetization potential of different strategies within that specific niche. It’s essential to analyze these factors to make an informed decision.

Monetization Models and Trends

App monetization models and trends are constantly evolving as the mobile app industry grows. Developers need to stay updated with the latest trends in order to maximize their app’s revenue potential. Some current trends include focusing on user experience, implementing rewarded video ads, and utilizing subscription-based models.

Best Practices for Mobile App Monetization

Implementing effective monetization strategies is just the first step. App developers should also follow some best practices to optimize their app monetization efforts:

Experiment with App Listings

Optimize your app’s listing on the app store by using relevant keywords, attractive descriptions, and appealing visuals. A well-crafted app listing can increase visibility and attract more potential users.

Test Paywalls Effectiveness

If you are implementing paywalls or in-app purchases, it’s crucial to test their effectiveness. Experiment with different pricing models, offers, or trial periods to find the optimal approach that encourages users to make purchases.

Offer Trials and Special Offers

Providing trial periods or special offers can entice users to try premium features or make in-app purchases. This allows users to experience the value before committing to a subscription or purchase.


In conclusion, app developers have various models and methods for monetizing their apps. By understanding the different app monetization strategies and considering the best practices, developers can effectively generate revenue and maximize the potential of their apps. It’s essential to continuously analyze market trends, experiment with different strategies, and stay updated with the ever-evolving mobile app industry to succeed in app monetization.


How Do I Monetize My Mobile App?

To monetize your mobile app, you can consider implementing various strategies such as in-app advertising, in-app purchases, freemium models, premium subscriptions, app data monetization, or a hybrid model. It’s important to evaluate your app’s target audience, competition, and user behavior to choose the best monetization strategy.

What Are The Best Mobile Ad Networks in 2023?

As of 2023, some of the best mobile ad networks include Google AdMob, Facebook Audience Network, Unity Ads, InMobi, and AppLovin. These ad networks provide developers with a wide range of advertising options and targeting capabilities to maximize their app monetization efforts.


By Dani Davis

Dani Davis is the pen name of the writer of this blog with more 15 years of constant experience in Content marketing and informatics product, e-commerce niche.

Leave a Reply

Your email address will not be published. Required fields are marked *