What Types of Templates Help Designers Create LinkedIn Posts for Company Pages?

What Types of Templates Help Designers Create LinkedIn Posts for Company Pages?

LinkedIn’s 722 million users represent a vital professional audience. However, cutting through the noise on crowded company pages is challenging. Impactful LinkedIn post templates optimize engagement.

This guide will explore a spectrum of LinkedIn post templates and design strategies to elevate corporate pages above competitors. Let’s examine how templates can align to overarching goals.

The Role of Templates for Company LinkedIn Pages

LinkedIn operates differently than social media, prioritizing informative over entertaining content. While some creative design principles apply, templates should focus on utility.

Post templates enable brands to quickly populate consistent content that educates or helps the career-minded audience. Well-designed posts also reflect corporate identity dimensions like voice, expertise, culture, and vision.

However, haphazard LinkedIn company pages fail to engage followers regularly with compelling value. This diluted presence misses opportunities to strengthen authority, reach employees, reinforce branding, highlight culture, and convert followings into customers.

Tailored post templates transform scattered LinkedIn pages into strategic hubs nurturing relationships with professional audiences. Let’s start by mapping templates to overarching goals.

Mapping Post Templates to LinkedIn Page Goals

LinkedIn enables diverse company page goals beyond basic awareness and engagement. Consider how tailored templates can further these goals:

Demonstrate Thought Leadership

Position executives and teams as trusted industry experts by sharing insider perspectives, trends, and best practices.

Recruit Talent

Attract, engage, and convert followers into high-quality candidates with templates highlighting culture, opportunities, and employer brand.

Support Sales

Nurture relationships with linked decision-makers by sharing relevant insights, content, and value focused on pain points.

Promote Products

Share recent news, launches, and updates focused on products and services with relevant follower bases.

Announce Company News

Ensure followers are up-to-date on mergers, fundraising, awards, certifications, partnerships, and events.

Crowdsource Content

Solicit user-generated content from employees, partners, and customers like reviews, recommendations, referrals, and success stories.

Analyze Competition

Repost and engage with competitors’ updates to learn from their content strategies and responses.

Spotlight Employees

Put a face on the brand and highlight achievements by featuring diverse employees, teams, and job roles.

With goals aligned, let’s see how versatile templates can make regular posting scalable.

LinkedIn Post Template Types

LinkedIn accommodates diverse content styles beyond basic status updates. Consider these template categories:

Long-form Articles

In-depth guides, how-tos, and thought leadership around 2,000+ words formatted as articles to establish authority and expertise.

Curated Content Digests

Share, summarize, and link out to recent content from corporate blogs, podcasts, news sites, and resources for easy consumption.

List-based Posts

Top tips, key takeaways, major announcements, and other digestible formats presented visually in listicles or brackets build skimmability.

Q&A Interviews

Feature back-and-forth interview transcripts and embedded video discussions with executives, partners, employees, and influencers.

Job Spotlights

Highlight openings, employer brand benefits, internships, hiring events, and culture perks through dedicated posts using listings, images, graphics, and text overviews.

Behind-the-Scenes

Pull back the curtain on corporate culture, community outreach, innovation, and employees through photos, videos, stories, and insider perspectives.

Quotes and Stats

Bite-sized shareable quotes, motivational phrases, current stats and facts, and words of wisdom repeated visually make spreading thought leadership easy.

Employee Spotlights

Showcase top talent and outstanding teams through interviews, videos, photographs, and employee-authored posts that humanize brands.

Event Promotion

Raise awareness for conferences, webinars, speaking engagements, and networking events relevant to target follower bases and clients.

Hashtag Challenges

Rally followers around issues, crowdsource content, foster community, and boost engagement through hashtag campaigns aligned to branding.

As we can see, numerous templates align to diverse goals. Now let’s examine ways to optimize post design.

Optimizing LinkedIn Post Design

While templates guide content, tailored creative strategies maximize reach and engagement:

Feature Engaging Imagery

Relevant high-resolution photographs, graphics, logos, screenshots, and videos should anchor posts to add visual interest to copy.

Structure Content Visually

Break up dense text through bullet points, short paragraphs, subheadings, and callouts. Use whitespace strategically between sections.

Dramatize Headlines

Hooks like lists, questions, irony, and curiosity build intrigue, while emotional headlines drive shares and urgency around timeliness.

Use Branded Fonts and Color Palettes

Maintain brand identity in assets through consistent stylized typography, logos, color schemes, and graphic elements.

Personalize With Names

Humanize copy by mentioning employees, partners, and accounts by name. Followers feel valued as more than anonymous targets.

Localize Content

Adapt or translate posts when targeting followers by geography to incorporate local details, terminology, and cultural references they relate to.

Enable Sharing

LinkedIn sharing and analytics improve when posts include built-in Twitter and Facebook buttons and metrics for easy amplification by followers.

Pay Attention to Timing

Vary posting schedules to determine ideal days and times that perform best. Consistency and watchful scheduling builds reliable touchpoints.

Include Clear Call-to-Actions

Each post should convert attention into desired actions beyond likes such as visiting pages, sharing, downloading assets, attending events, or contacting sales.

Template mix-and-match flexibility empowers designers to optimize posts according to the unique needs of company pages, audiences, and strategic objectives. Let’s discuss ways to measure effectiveness.

Key Metrics to Benchmark Post Performance

Unlike other social platforms focused on engagement, LinkedIn prizes tangible actions that support business growth. Relevant metrics include:

Impressions

This tracks potential views based on follower numbers. Impressions transforming into clicks reveal content resonance.

Clicks

Higher click-through rates signal posts with relevance that inspired viewers to learn more through links or page visits.

Shares and Comments

Active visible engagement like shares, retweets, mentions, and comments indicate quality content reaching wider audiences.

Lead Generation

Measure inbound leads, sign-ups, and contact or demo requests driven by gated asset downloads, events, and sales prompts.

Referral Traffic

Assess website visits, newsletter subscriptions, blog readership, and other actions from LinkedIn referrals using UTMs for attribution.

Recruitment Metrics

Gauge talent engagement through metrics like open role impressions, clicks, applications, and InMail response rates.

Sales Impact

For B2B companies, track LinkedIn content contributions to account connections, deal progression, and closed revenue aided by marketing-sales integration.

Employee Reach and Amplification

Analyze how much staff engage with posts through likes, shares, and comments as well as how far they voluntarily extend reach.

Consistent metrics analysis guides impactful iteration aligned to performance insights. Now let’s discuss maximizing reach.

Expanding Organic Reach With Post Optimization

Reach extends through both follower growth and viral sharing. Tactics like search and hashtags boost visibility:

Complete Profile Information

Filling out corporate description, employee numbers, locations, and contact details improves chances of appearing insearcher results.

Include Targeted Keywords

Leverage trending industry phrases and keywords followers use in searches within organic post text and metadata to drive discovery.

Promote Hashtags Strategically

Integrate 1-2 highly targeted and popular hashtags like #smallbiz, #hiring, or #cybersecurity, but avoid overuse.

Curate Into Themed Playlists

Organize and sequence posts chronologically in playlists around topics to provide playlists for followers seeking specific types of content.

Turn Posts Into Ads

Amplify engagement by repurposing popular organic posts into paid LinkedIn Sponsored Content and Message Ads to defined target audiences.

Cross-Promote

Share links to posts across email, websites, other social channels, and employee networks. Encourage executives to amplify.

Foster Employee Advocacy

Equip staff to voluntarily share posts with guidance, resources, and incentives as brand ambassadors expanding reach.

Learn From High Performers

Analyze metrics of best-performing posts to apply lessons on optimal content, visuals, and messaging worth recreating in new post formats.

With the right templates and engagement strategies, LinkedIn presents a huge opportunity to strengthen lead generation, recruitment, and branding by consistently delivering value to professional followers.

Key Takeaways

Templates streamline quality content creation while allowing customization and refinement over time based on performance. Key tips include:

• Templates help demonstrate thought leadership, recruit talent, support sales, promote products, and announce company news.
• Long-form posts, curated digests, listicles, quotes, job postings, Q&As, events, and hashtag campaigns all engage followers.
• Feature visuals, structure text cleanly, dramatize headlines, maintain branding, personalize copy, enable sharing, watch timing, and provide clear CTAs.
• Track impressions, clicks, engagement, leads, referral traffic, talent metrics, sales impact, and employee reach to optimize post strategies.
• Complete profiles, include keywords, promote hashtags, curate playlists, repurpose into ads, cross-promote, encourage employee advocacy, and analyze top performers.

With practiced consistency across tailored post templates, company LinkedIn pages become dynamic hubs engaging and converting professional audiences. Design posts to provide ongoing value, not just intermittent self-promotion.

FAQ for “What Types of Templates Help Designers Create LinkedIn Posts for Company Pages?”

1. What is the role of templates for company LinkedIn pages?
Templates help companies create consistent, informative content that reflects their brand identity and goals, nurturing relationships with professional audiences on LinkedIn.

2. How can post templates be mapped to LinkedIn page goals?
Templates can be tailored to goals such as demonstrating thought leadership, recruiting talent, supporting sales, promoting products, announcing company news, crowdsourcing content, analyzing competition, spotlighting employees, and more.

3. What are some types of LinkedIn post templates?
Post templates include long-form articles, curated content digests, list-based posts, Q&A interviews, job spotlights, behind-the-scenes looks, quotes and stats, employee spotlights, event promotions, and hashtag challenges.

4. How can LinkedIn post design be optimized?
Optimization strategies include featuring engaging imagery, structuring content visually, dramatizing headlines, using branded fonts and color palettes, personalizing with names, localizing content, enabling sharing, paying attention to timing, and including clear call-to-actions.

5. What key metrics should be benchmarked to measure post performance?
Metrics to track include impressions, clicks, shares and comments, lead generation, referral traffic, recruitment metrics, sales impact, and employee reach and amplification.

6. How can organic reach be expanded with post optimization?
Organic reach can be expanded by completing profile information, including targeted keywords, promoting hashtags strategically, curating posts into themed playlists, turning posts into ads, cross-promoting, fostering employee advocacy, and learning from high-performing posts.

7. What are some key takeaways for creating LinkedIn post templates?
Key takeaways include leveraging templates to streamline content creation, aligning templates with LinkedIn page goals, utilizing various types of post templates, optimizing post design, tracking key metrics, and expanding organic reach through optimization strategies.