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How Do You Launch a Webinar Series with Recurring Educational Content?

Webinar series centered around recurring educational themes help attract and retain engaged audiences over time. Follow these steps to launch your successful webinar series:

Identify Your Niche

Determine the niche your webinar series will focus on:

  • Ideal niches are specific enough to cultivate a clearly defined target audience yet expansive enough to drive recurring interest.
  • Build your series around topics tied to your brand, products/services, customer profiles, areas of expertise etc. to establish authority.
  • Assess search volume and competitor activity around various niches using keyword tools to validate interest and gaps.
  • Avoid overly broad or saturated niches and instead find unique angles.

Selecting the right niche lays the foundation for an in-demand webinar series.

Formulate an Editorial Calendar

Map out an editorial calendar to plan your series:

  • Organize webinars into seasons based on cadence – weekly, biweekly, monthly etc.
  • Schedule upcoming topics, dates, and speakers for the next few months.
  • Spread out topics to cover basics, advanced applications, industry trends, seasonal subjects, etc.
  • Mix evergreen topics with timely, trending themes.
  • Identify content gaps and opportunities around holidays, events, seasonal needs etc.

An editorial calendar provides structure while retaining flexibility to incorporate topical webinars.

Choose a Recurring Theme or Format

Establish a consistent thematic thread or format as your series’ anchor:

Thematic Examples:

  • “Masterclass” – deep dives by industry experts
  • “Spotlight On” – profiling noteworthy individuals
  • “Roadmap to…” – multi-part journey on a goal
  • “Pulse of the Industry” – regular industry check-ins
  • “Book Club” – discussions of popular books

Formats:

  • Panel discussions on recurring topics
  • Fireside chats between matched speakers
  • Debates highlighting opposing viewpoints
  • Step-by-step tutorials and walkthroughs
  • Interactive workshops and group activities

A defined theme or format sets expectations and builds anticipation.

Promote Upcoming Schedule

Promote the full schedule well in advance across channels:

  • Share schedule grid images highlighting upcoming topics, dates and speakers.
  • Post calendar snippets natively on social media platforms.
  • Promote sign-ups for the full series with discounts. Offer free access to initial kickoff webinar.
  • Summarize planned content in series descriptions and trailers.

Visibility into upcoming line-up generates early buzz and commitment.

Kick Off with an Engaging Webinar

The debut sets the tone. Make it interactive and buzzworthy:

  • For a panel, bring together well-matched experts and a moderator.
  • For tutorials, begin with something foundational attendees can immediately apply.
  • For deep dives, pick a fascinating topic and get a dynamic speaker.
  • For workshops, start with an activity that bonds participants.
  • Promote kickoff heavily with special invites to influencers and media.

Ensure the first webinar leaves a memorable impact and kickstarts conversations.

Maintain Consistency Across Recurring Elements

Maintain consistent branding, segments and features across each webinar:

  • Branded series imagery, logos, titles, hashtags etc.
  • Regular sections like Q&As, discussions, or learning activities
  • Standard tools like whiteboards, polls and surveys
  • Consistent speakers, experts and moderators where possible

Recurring elements maintain continuity across diverse topics and bring back regular viewers.

Vary Speakers, Perspectives and Use Cases

While retaining continuity, incorporate diversity:

  • Feature different industry voices and practitioners.
  • Present global vs local perspectives.
  • Share a mix of research findings, real-world examples, interviews etc.
  • Cover use cases across customer profiles and segments.

Variation spotlights wider applications and maintains freshness.

Make Webinars Forward Referencing

Link webinars sequentially through forward referencing:

  • Speakers reference upcoming topics in the series at the end of their webinar.
  • Share samples of planned content to generate excitement.
  • End with cliffhangers, questions or polls that feed into next webinar topic.

Forward referencing intrigues audiences about what lies ahead to sustain engagement.

Foster Community and Conversation

Bring attendees together into an engaged community:

  • Maintain continuity across webinars wherever possible – consistent attendees, speakers, interactions etc.
  • Create a Facebook Group or forum where attendees can continue discussing topics between webinars.
  • Share user-generated content like comments, discussions, and feedback within webinars to spotlight the community.

Ongoing conversations beyond the webinars bonds your audience.

Send Reminder Emails

Send periodic reminder emails to reengage registered users:

  • Remind registered attendees of upcoming webinars in the series.
  • Share key details – topic, date, time, speaker etc.
  • For missed webinars, encourage catching up with on-demand recording access.

Scheduled reminder emails keep your series top of mind and prevent attrition.

Provide Exclusive Perks

Offer exclusive perks and bonuses for series registrants:

  • Provide all webinar recordings, materials, bonuses etc. in an online kit for subscribers.
  • Unlock extended Q&A sessions, exclusive discounts, early bird offers etc.
  • Award certificates, badges and points for completing the full series that bring prestige.

Perks incentivize users to commit to the full series.

Cultivate Influencer Ambassadors

Cultivate influencers in your niche as brand ambassadors to widen reach:

  • Invite respected influencers to speak on webinars.
  • Ask to share their insights from the webinar across their channels.
  • Solicit reviews, testimonials and social shares.

Influencers lend credibility and expand your webinar’s authority.

Promote and Remind Across Multiple Channels

Use diverse channels for promotion:

  • Social media updates across platforms like Linkedin, Twitter, Facebook groups etc.
  • Blog posts expanding on webinar topics, repurposing content etc.
  • Email campaigns, autoresponders and reminders to subscribers.
  • Cross-channel messaging driving to landing pages.
  • Paid ads targeting those interested in the niche.

Multi-channel promotion and reminders ensure maximum registrations and participation.

Analyze and Evolve Based on Data

Leverage webinar analytics to finetune your series:

  • Evaluate registration rates, engagement metrics, recurring attendees etc. to discern patterns.
  • Analyze topic resonance through discussions, post-webinar surveys etc. to guide editorial strategies.
  • Assess speaker effectiveness based on engagement and feedback.
  • Identify channel-specific performance to optimize promotion.
  • Continuously evolve series scope and positioning based on response.

Data visibility steers your series to maximize engagement over time.

Conclusion

Launching a recurring educational webinar series requires research, planning and promotion. But the long-term benefits of authority, community and engagement driven by a series make the effort worthwhile.

Devise creative themes, formats and content approaches to make your series uniquely yours. Consistently produce high-quality webinars centered around your niche. Interlink and cross-promote webinars while incorporating diverse voices and applications.

Sustain momentum through reliable cadences, multi-channel promotion, valuable perks and community participation. Make data-driven optimizations over time and your webinar series will become a magnet engaging your target audience. Use it establish thought leadership and trust.

By Dani Davis

Dani Davis is the pen name of the writer of this blog with more 15 years of constant experience in Content marketing and informatics product, e-commerce niche.

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