Repurposing Your Webinars for Maximum Mileage Across Channels

Repurposing Your Webinars for Maximum Mileage Across Channels

Webinars are an incredible tool for sharing knowledge and engaging with your audience. But once the live event is over, what happens to all that valuable content? That’s where content repurposing comes in. By repurposing your webinar content, you can extend its reach and get the maximum mileage across different channels. In this article, we will explore the concept of content repurposing, its benefits, strategies, and tools that can help you make the most out of your webinars. 

Creating a compelling webinar often requires extensive time, effort and resources. To maximize your ROI on that upfront investment, the key is effective repurposing.

This guide will explore proven tactics for repurposing your webinar content into derivative formats optimized for different channels from blog posts to social media.

Follow this advice to get the most mileage from your webinar long after the live broadcast ends. Let’s dive in!

Why Repurposing Webinar Content Matters

Before we detail specific repurposing strategies, let’s review the key benefits this provides:

Expands Your Reach

Repurposing exposes your webinar content to new audiences across different channels who didn’t catch the initial live event.

Extends Your Value

Derivative content allows you to continue providing value to both attendees and non-attendees long after the webinar concludes.

Improves Production Efficiency

Repurposing lets you reuse existing content in multiple formats instead of constantly creating from scratch.

Generates More Leads

Each repurposed asset offers a new channel to generate awareness, social proof and leads.

Saves You Time

It’s faster to format existing content into new packages vs. starting from a blank slate each time.

Provides SEO Benefits

Every new piece of repurposed content offers another chance to rank in search engines.

Creates a Library of Assets

Your collection of repurposed content becomes a library of evergreen assets to leverage ongoing.

Repurposing is the ultimate way to maximize webinar content. Now let’s look at specific formats and strategies.

 

What is content repurposing and why is it important?

Repurposing content: an overview

Content repurposing refers to taking existing content and transforming it into new formats to reach a wider audience. It involves finding creative ways to repurpose your content across various channels and platforms, such as blog posts, social media posts, infographics, and more.

The benefits of repurposing your content

There are several benefits to repurposing your webinar content. Firstly, repurposing allows you to maximize the value of your content by giving it a longer lifespan and reaching a wider audience. Instead of a one-time event, your content can have a continuous presence and be discovered by new viewers over time.

Secondly, repurposing your webinars into different formats makes it easier for your audience to consume and engage with your content. Some people prefer reading blog posts, while others prefer visual content like infographics. By repurposing your webinars into different types of content, you cater to different preferences and increase your chances of connecting with your audience.

How content repurposing can reach a wider audience

Webinars are a fantastic way to deliver valuable information, but they are limited by the number of people who can attend the live event. By repurposing your webinar content into other formats, such as blog posts or social media posts, you can reach a wider audience. Additionally, different content formats can make your content more shareable, increasing its potential reach across social channels.

Ways to repurpose webinar content

Repurposing webinars into blog posts

One way to repurpose your webinar content is by turning it into blog posts. You can transcribe the webinar recording and edit it into a series of blog posts, capturing the main content and key takeaways. This not only allows you to reach a wider audience but also improves your website’s SEO with fresh content.

Using webinar content in social media posts

Social media is a powerful platform to share your content and engage with your audience. You can repurpose your webinar content into bite-sized snippets or quotes and share them on different social channels. This not only gives your audience a taste of the webinar but also entices them to view the full recording or visit your website for more information.

Creating infographics from webinar data

Infographics are visually appealing and highly shareable content formats. By extracting key data points, statistics, or insights from your webinar, you can create impactful infographics. Infographics are perfect for sharing on social media, blog posts, or websites, allowing you to convey your message in a visually engaging way.

Tools and strategies for repurposing webinar content

Content repurposing tools to simplify the process

There are various tools available that can simplify the process of repurposing your webinar content. Tools like Canva and Piktochart can help you create stunning visuals and infographics. Transcription services such as Rev or Otter.ai can assist in converting your webinar recordings into text that can be easily repurposed into blog posts or social media content.

A step-by-step guide to repurposing your webinar content

Repurposing your webinar content doesn’t have to be complicated. By following a step-by-step guide, you can streamline the process and ensure maximum effectiveness. Start by reviewing your webinar recording to identify key points and highlights. Then, decide on the content formats you want to repurpose your webinar into, such as blog posts or infographics. Finally, adapt and optimize your content for each channel, ensuring it resonates with the specific audience and platform.

Developing a content repurposing strategy for your webinars

A successful content repurposing strategy involves planning and organizing your content creation process. Start by identifying the main topics or themes that are relevant to your audience and have lasting value (evergreen content). This ensures that your webinar content remains relevant and repurposable even after months or years. Create a content calendar to outline when and how you will repurpose your webinars into different formats across various channels. This will help you stay organized and consistent in your content repurposing efforts.

Examples of successful content repurposing

Case study: How a webinar turned into a successful eBook

In this case study, we look at how a webinar was transformed into a successful eBook. The webinar content was repurposed and expanded upon to create a comprehensive guide on the topic. By repurposing the webinar into an eBook, the company was able to reach a wider audience, generate leads, and establish themselves as a thought leader in their industry.

Repurposing webinars for different content formats and channels

Another example of successful content repurposing is adapting webinar content for different content formats and channels. For example, you can repurpose a webinar into a podcast episode, a YouTube video, or even a slide presentation. By repurposing your webinars into various formats, you can cater to different audience preferences and expand your content’s reach.

How repurposed content breathed new life into old blog posts

Repurposing your webinar content can also breathe new life into your old blog posts. By finding relevant webinar content that aligns with the topics of your old blog posts, you can update and enhance the blog posts with fresh insights and information. This not only improves the value of your old content but also increases its visibility and engagement.

Tips for creating repurposable webinar content

Designing webinars with repurposing in mind

When creating your webinars, it’s important to have repurposing in mind from the start. Plan your webinar content in a modular and structured way so that it can easily be repurposed into different formats later. Use slides, visuals, and bullet points to enhance the webinar’s visual appeal and make it easier to repurpose into blog posts, infographics, or social media posts.

Maximizing the lifespan of your webinar recordings

To get the maximum mileage out of your webinar, it’s essential to make it available even after the live event. Record your webinars and make the recordings accessible to your audience. This allows individuals who couldn’t attend the live event to still benefit from the valuable content. You can repurpose the recorded webinars into different formats, ensuring that your content continues to work for you long after the live event.

Including evergreen topics in your webinar content

When planning your webinar content, include evergreen topics that have long-lasting relevance. These are topics that remain valuable and useful to your audience over time. By incorporating evergreen topics in your webinar content, you increase the likelihood of being able to repurpose your webinar into different formats even months or years down the line.

In conclusion, repurposing your webinars is a great way to get more mileage out of your valuable content. By repurposing your webinars into blog posts, social media posts, infographics, and other formats, you can reach a wider audience, improve your content’s lifespan, and maximize its effectiveness. By utilizing content repurposing tools, following a step-by-step guide, and developing a content repurposing strategy, you can make the most out of your webinar content and take your content marketing to the next level.

Repurposing for Blog Content

One of the most effective webinar repurposing approaches is turning sessions into blog articles.

Transcribe and Edit

Transcribe your webinar recording verbatim, then edit it into readable blog post format.

Expand on Key Points

Pick 1-2 key insights from the webinar and expand into more detailed explanations with examples.

Incorporate Visuals

Re-purpose graphics, slides, footage, and screenshots from your webinar into visuals to enrich the article.

Optimize Length

Aim for 1,500 – 2,000 words+ for SEO impact. Break long transcripts into a 3-4 part series.

Include Call-to-Actions

Add relevant offers, downloads, or links back to the full webinar recording to generate conversions.

Share Presenter Insights

Incorporate additional commentary from your presenter offering expert insights beyond the webinar.

Choose Descriptive Titles

Create compelling yet keyword-rich titles to optimize each post for discovery and clicks.

Turning recordings into blog articles should be a core part of your webinar repurposing strategy thanks to the marketing mileage articles provide.

Repurposing for Social Media

Social media provides bite-sized opportunities to repurpose webinar moments.

Share Key Quotes

Pull out surprising stats or inspiring quotes from speakers and create shareable graphics, photos or videos.

Post Audio Clips

Slice short audio clips of impactful moments from the webinar and overlay titles to share across channels.

Create Teaser Videos

Edit together brief 10-60 second video clips highlighting key insights, visuals or engagement.

Turn Slides Into Graphics

Export standout presentation slides as images to share individually across social.

Share Reading Lists

Compile lists of books, articles or tools recommended by speakers and share as resources.

Promote Venue and Sponsors

Repost photos and videos spotlighting your webinar venue, city, or sponsors. Tag and thank relevant brands.

Share Behind-the-Scenes Footage

Post behind-the-scenes photos and videos leading up to and during the live event.

Repackaging webinar moments into social-friendly formats extends your content mileage considerably.

Repurposing for Video Content

In addition to short social videos, repurpose webinar footage into longer-form video assets.

Create a Sizzle Reel

Edit a 3-5 minute preview “sizzle reel” compiling highlights to promote the full webinar replay.

Provide Video Summaries

Distill the webinar into a brief video summarizing the key takeaways and insights covered.

Release Full Recording

Share the unedited webinar recording in full. Include time-stamped chapters for easy navigation.

Host Virtual Panels

Edit panels, interviews and Q&As from your webinar into standalone on-demand videos.

Make Tutorials

If your webinar included tutorials or demonstrations, repurpose each as an individual how-to video lesson.

Pull Case Studies

Turn any client testimonials or case study examples shared into dedicated video interviews or profiles.

Extended video content allows you to segment your webinar material into smaller lessons optimized for discovery.

Repurposing for Podcasts

Podcasts represent another format with engaged built-in audiences you can tap into.

Record Audio-Only Versions

Repackage the full webinar or key segments as audio-only recordings for podcast listening.

Create Interview Series

Pull excerpts of moderator-speaker interview portions into dedicated podcast episodes.

Provide Audio Summaries

Rerecord short audio versions summarizing your webinar’s key points and takeaways.

Share Speaker Profiles

Feature each webinar speaker individually in their own podcast episode telling their story.

Highlight Q&A Segments

Isolate the most insightful audience question and answer portions into dedicated episodes.

Offer Transcripts

Write up transcripts of your podcast repurposing and include them in show notes for SEO value.

Audio repurposing ensures your webinar content finds engaged listeners in the podcasting world.

Repurposing for Presentations

Remove webinar branding and format materials into flexible presentations.

Create a Template Deck

Distill your webinar slides into a cleaned-up standalone slide template others can reuse and customize.

Provide Presenter Notes

Write expanded speaker notes expanding on points from each slide so others can effectively present the content.

Record Video Tutorials

Capture over-the-shoulder videos walking through each slide while expanding on key points.

Offer Moderator Guidelines

If your webinar involved panel discussions, provide a guide for moderating and interacting based on what worked during the live event.

Share Image and Video Assets

Provide all presentation visuals, graphics, recordings and videos for presenters to easily incorporate.

Build an Editable Outline

Create a text outline with talking points that can be easily customized and reorganized.

Enabling others to deliver versions of your webinar expands reach and possibilities.

Repurposing for Other Written Formats

Look for additional written repurposing opportunities beyond blog posts:

Compile Key Takeaways

Distill down the most crucial lessons, frameworks, and action steps into a concrete 1-2 page takeaway document.

Create Infographics

Turn key data, findings, frameworks, or visuals from your webinar into engaging infographic formats easy to digest and share.

Develop Checklists

Transform steps and best practices shared in the webinar into reference checklists attendees can print out and use.

Build Worksheets

Provide worksheet templates helping learners apply learnings through fill-in-the-blank exercises.

Offer Transcripts

Publish full transcripts of the webinar recording speakers can skim or keyword search for reference.

Create Whitepapers

Expand your webinar’s core concepts into a comprehensive whitepaper further demonstrating your thought leadership.

Written derivatives in multiple formats increase content surface area for lead generation.

Repurposing for Live Events

You can also repurpose webinar content for live delivery:

Give Live Presentations

Turn your webinar into a live keynote or workshop presentation for conferences and corporate clients.

Host Hybrid Events

Stream your live event over webinar software as well to reach both in-person and remote audiences.

Run Product Demos

Repurpose any product tutorials, integrations, or demos from your webinar for one-on-one sales presentations.

Book Speaking Engagements

Use your webinar footage and materials as a portfolio to land paid speaking opportunities.

Train Your Team

Educate your team by delivering your webinar presentation internally or using it as the basis for new employee onboarding.

Offer Virtual Courses

Expand parts of the webinar into a more comprehensive virtual course or workshop series.

From internal training to paid gigs, find ways to reuse webinar assets in live formats.

Tracking and Optimizing Repurposed Content

To maximize results, be sure to track the impact of your repurposed content:

Create Google Analytics Goals

Set up goals to track webpage visits, video views, downloads and conversions for each repurposed asset.

Use UTM Parameters

Append UTM tags to links so you can segment analytics by promotion channel and identify top referral sources.

Monitor Social Performance

Compare engagement metrics across repurposed social posts to determine top-performing formats and networks.

Review Lead Quality

Assess if leads captured from repurposed content convert at higher or lower rates vs. other channels.

Ask for Audience Feedback

Survey your audience directly on what repurposed content has been most helpful for them to inform future efforts.

Identify Content Gaps

Review analytics to determine topic areas, formats, or channels where you have repurposing gaps. Develop content to fill those holes.

Consistently monitoring performance data will reveal how to improve your repurposing strategy over time.

Key Takeaways

The work doesn’t end once your webinar concludes. Effective repurposing of webinar content into new formats gives existing materials new life across different channels and audiences.

From blog articles to social media videos, infographics to live presentations, find creative ways to repackage your webinar content so it reaches its full potential.

Dedicate time upfront to repurpose each webinar in multiple ways. Track performance diligently, and continuously optimize to maximize the mileage of every piece of content.

Treat repurposing as an ongoing content engine. With the right strategy, you can turn one webinar into an entire library of assets driving value, leads and revenue for your business long after the live event.

So don’t leave that webinar content on the cutting room floor. Follow the repurposing playbook in this guide to keep squeezing ROI from your existing content for results that keep on giving.

FAQ for “Repurposing Your Webinars for Maximum Mileage Across Channels”

1. What is content repurposing and why is it important?

Content repurposing involves taking existing content, such as webinars, and transforming it into new formats to reach a broader audience across different channels. It is important because it extends the lifespan of your content, allows you to reach new audiences, improves SEO, and enhances overall content efficiency.

2. How can I repurpose webinar content for blog articles?

To repurpose webinar content into blog articles:

• Transcribe and Edit: Start by transcribing the webinar recording and editing it into readable blog post format.
• Expand on Key Points: Select key insights from the webinar and elaborate on them with examples.
• Incorporate Visuals: Use graphics, slides, and screenshots from the webinar to enrich the blog post.
• Optimize Length: Aim for 1,500 – 2,000 words for SEO impact, possibly breaking it into a series.
• Include Call-to-Actions: Add relevant links back to the webinar recording or other offers to drive conversions.
• Share Presenter Insights: Include additional commentary from the presenter to provide expert insights beyond the webinar.

3. How can I repurpose webinar content for social media?

To repurpose webinar content for social media:

• Share Key Quotes: Create shareable graphics with impactful quotes or statistics from the webinar.
• Post Audio Clips: Share short audio clips from the webinar with text overlays to highlight key moments.
• Create Teaser Videos: Edit short video clips (10-60 seconds) showcasing key insights or visuals from the webinar.
• Turn Slides Into Graphics: Export standout presentation slides as images to share on social media.
• Share Reading Lists: Compile lists of recommended books, articles, or tools mentioned in the webinar as resources.
• Promote Venue and Sponsors: Post photos or videos of the webinar venue, city, or sponsors, tagging relevant brands.
• Share Behind-the-Scenes Footage: Provide glimpses into preparations and moments from the live event.

4. How can I repurpose webinar content for video assets?

To repurpose webinar content for video assets:

• Create a Sizzle Reel: Edit a 3-5 minute preview highlighting the webinar’s key moments to promote the full recording.
• Provide Video Summaries: Condense the webinar into a brief video summarizing key takeaways.
• Release Full Recording: Share the unedited webinar recording with time-stamped chapters for easy navigation.
• Host Virtual Panels: Edit panel discussions, interviews, or Q&As into standalone on-demand videos.
• Make Tutorials: Repurpose any tutorials or demonstrations from the webinar into standalone how-to video lessons.
• Pull Case Studies: Transform client testimonials or case studies shared during the webinar into dedicated video interviews or profiles.

5. How can I repurpose webinar content for podcasts?

To repurpose webinar content for podcasts:

• Record Audio-Only Versions: Repackage the webinar or key segments into audio recordings for podcast platforms.
• Create Interview Series: Use moderator-speaker interview excerpts from the webinar as podcast episodes.
• Provide Audio Summaries: Record short audio summaries highlighting key points and takeaways from the webinar.
• Share Speaker Profiles: Feature each webinar speaker in individual podcast episodes discussing their expertise.
• Highlight Q&A Segments: Create podcast episodes focusing on insightful audience questions and answers.

6. How can I track and optimize the performance of repurposed content?

To maximize the effectiveness of repurposed content:

• Create Google Analytics Goals: Set up goals to track webpage visits, video views, downloads, and conversions for each repurposed asset.
• Use UTM Parameters: Append UTM tags to links to segment analytics by promotion channel and identify top referral sources.
• Monitor Social Performance: Compare engagement metrics across repurposed social posts to determine the most effective formats and networks.
• Review Lead Quality: Evaluate whether leads captured from repurposed content convert at higher rates compared to other channels.
• Ask for Audience Feedback: Survey your audience on the helpfulness of repurposed content to inform future strategies.
• Identify Content Gaps: Analyze analytics to identify areas where there are gaps in repurposing efforts and develop content to fill those gaps.

7. Why should I repurpose webinar content for live events?

Repurposing webinar content for live events allows you to:

• Give Live Presentations: Transform your webinar into a live keynote or workshop for conferences and corporate clients.
• Host Hybrid Events: Stream live events using webinar software to reach both in-person and remote audiences simultaneously.
• Run Product Demos: Use product tutorials or demonstrations from the webinar for one-on-one sales presentations.
• Book Speaking Engagements: Utilize webinar footage and materials as a portfolio to secure paid speaking opportunities.
• Train Your Team: Educate your team by delivering webinar presentations internally or as part of new employee onboarding.
• Offer Virtual Courses: Expand webinar content into comprehensive virtual courses or workshop series for broader education.

8. How do I repurpose webinar content for other written formats?

Beyond blog posts, repurpose webinar content for other written formats such as:

• Compile Key Takeaways: Condense essential lessons and action steps into a concise takeaway document.
• Create Infographics: Transform data, findings, or visuals from the webinar into visually engaging infographic formats.
• Develop Checklists: Adapt steps and best practices from the webinar into printable reference checklists.
• Build Worksheets: Provide templates that help learners apply webinar learnings through practical exercises.
• Offer Transcripts: Publish full transcripts of the webinar recording for reference and SEO value.
• Create Whitepapers: Expand webinar concepts into comprehensive whitepapers showcasing thought leadership.

9. How can I optimize my content repurposing strategy?

To optimize your content repurposing strategy:

• Plan Ahead: Design webinars with repurposing in mind by creating modular and structured content.
• Maximize Lifespan: Record and make webinar recordings accessible to extend content lifespan and reach.
• Include Evergreen Topics: Incorporate topics that remain relevant over time to facilitate future repurposing efforts.
• Develop a Content Calendar: Outline when and how to repurpose webinars into different formats across various channels.
• Monitor Performance: Continuously track and analyze the performance of repurposed content to refine strategies and maximize ROI.

10. How does repurposing webinar content benefit my content marketing strategy?

Repurposing webinar content benefits your content marketing strategy by:

• Extending Reach: Reaching new audiences and channels beyond the initial live event.
• Enhancing Efficiency: Reusing existing content in multiple formats rather than creating new content from scratch.
• Improving SEO: Generating more opportunities to rank in search engines with new content pieces.
• Increasing Engagement: Providing content in various formats that cater to different audience preferences.
• Building Authority: Establishing thought leadership and expertise in your industry through comprehensive and accessible content.