smiling woman holding black dslr cameraPhoto by Fox on <a href="" rel="nofollow"></a>
70 / 100

Vlogging 101: Getting Started With Concept, Gear and Planning a Vlog

Welcome to the world of vlogging! If you’re new to vlogging or want to start a vlog, this guide will provide you with all the information you need to know about vlogging. From the basics of vlogging to choosing the right gear and planning your vlogs, we’ve got you covered. 

Vlogging has exploded in popularity as a creative outlet and potential business opportunity in recent years. But turning out regular, high-quality vlog episodes requires knowledge of production gear, planning techniques and best practices. This comprehensive guide provides an overview of vlogging aimed at beginners covering creative development, essential camera gear, planning and optimization to launch a successful vlog.

Vlogging Concept Basics

Before getting into technical details, first understand some vlogging basics:

What is Vlogging?

Vlogging is the process of planning, filming, editing and publishing videos focused on a specific topic or documenting experiences. Vlogs feature the host speaking directly to the camera in a casual, conversational style.

Why Vlog?

Reasons people vlog include:

  • For creative expression and storytelling

  • To share knowledge or educate on topics

  • To document travel adventures or experiences

  • To boost online presence and build an audience

  • As a potential business and income opportunity

What is Vlogging and How to Start?

Understanding the Basics of Vlogging

Vlogging, short for video blogging, is a form of creative expression where individuals create video content to share their experiences, thoughts, and ideas with their audience. It has gained immense popularity in recent years, with vloggers becoming internet sensations and even building lucrative careers.

Steps to Start Your Vlogging Journey

If you want to start vlogging, there are a few steps you need to follow. First, you need to decide on a niche for your vlog. Choosing a niche will help you attract a specific audience and create content that resonates with them. Some popular vlogging niches include travel, beauty, food, and lifestyle.

Choosing the Right Niche for Your Vlog

When selecting a niche, consider your interests, expertise, and what you are passionate about. This will ensure that you enjoy creating content and will keep your audience engaged.

Essential Gear for Vlogging

Cameras for High-Quality Vlogs

One of the most important investments for a vlogger is a high-quality camera. It is essential for capturing crisp and clear footage. Popular vlogging cameras include DSLRs, mirrorless cameras, and action cameras. Do thorough research to find the best camera that fits your needs and budget.

Must-Have Audio Gear for Vloggers

Good audio quality is equally important as video quality. Invest in a quality external microphone to ensure crystal clear audio in your vlogs. There are various types of microphones available, including shotgun microphones, lapel microphones, and USB microphones. Choose one that suits your recording needs.

Other Equipment You Need for Vlogging

In addition to a camera and microphone, there are other equipment and accessories that can enhance your vlogging experience. These include a tripod for stable shots, a ring light for better lighting, and video editing software to polish your footage and create professional-looking vlogs.

Planning and Creating Engaging Vlogs

The Importance of Content Conceptualization

Before you start shooting your vlogs, it’s crucial to plan and conceptualize your content. This involves brainstorming ideas, creating a content calendar, and outlining the structure of your vlogs. By having a clear vision for your vlogs, you can ensure they are engaging and well-executed.

Scripting and Storytelling Techniques

Scripting your vlogs can help you deliver your message more effectively and engage your viewers. It allows you to organize your thoughts, plan your narrative, and ensure a smooth flow of content. Incorporating storytelling techniques in your vlogs can make them more captivating and impactful.

Organizing and Executing Successful Shoots

To capture great footage for your vlogs, it’s important to organize and execute successful shoots. This involves scouting locations, setting up your gear, and framing your shots. Pay attention to lighting, background noise, and other factors that can affect the quality of your vlogs.

Engaging with Your Vlogging Audience

Building a Consistent Schedule for Your Vlogs

Consistency is key when it comes to vlogging. Building a consistent schedule for your vlogs not only helps you stay organized but also keeps your audience engaged. Decide on a posting frequency that you can maintain, whether it’s weekly, biweekly, or monthly, and stick to it.

Ways to Increase Audience Engagement

To grow your vlogging channel, it’s important to actively engage with your audience. Respond to comments, ask for feedback, and encourage your viewers to interact with your content. Engaging with your audience helps build a loyal community and increases the likelihood of your vlogs being shared.

Monetizing Your Vlog and Growing Your Channel

If you want to turn your vlogging hobby into a career, there are various monetization strategies you can explore. This includes partnering with brands for sponsored content, using platforms like YouTube’s AdSense program, and selling merchandise or online courses related to your vlogging niche. Growing your channel takes time and effort, but with consistent content and audience engagement, you can achieve long-term success.

Tips for Newcomers in the Vlogging Realm

Understanding the Fundamentals of Vlogging

For newcomers in the vlogging realm, it’s important to understand the fundamentals of vlogging. Familiarize yourself with vlogging terminology, study successful vloggers in your niche, and learn from their techniques and strategies. Continuous learning and improvement are key to succeeding in the vlogging world.

Selecting the Right Equipment for Your Needs

Choosing the right equipment is crucial for creating high-quality vlogs. Consider your budget, shooting style, and the specific requirements of your niche when selecting cameras, microphones, and other accessories. Don’t be afraid to try out different equipment and find what works best for you.

Creating Effective and Engaging Vlog Content

Ultimately, the success of your vlog depends on the content you create. Focus on producing effective and engaging vlogs that offer value to your audience. Experiment with different formats, storytelling techniques, and editing styles to find your unique vlogging style.

Most Popular Vlog Topics

While any topic can work, most vlogs focus on:

  • Tech reviews – cameras, phones, apps, etc.

  • Gaming playthroughs, tips and news

  • Comedy skits and commentary

  • Fashion and style – hauls, tips, outfit ideas

  • Family activities and relationships

  • Health, diets and fitness routines

  • Beauty and cosmetics tutorials

  • Food recipes and cooking

  • Music performances and lessons

  • Education on various subjects

  • Travel tours and destination guides

Where To Publish Vlogs

Top platforms for sharing vlog videos include:

  • YouTube – The top choice, with massive reach and monetization

  • TikTok – For bite-sized vlog clips alongside viral video trends

  • Instagram – Can work in conjunction with YouTube

  • Facebook – Embedded native and external YouTube videos

  • Personal website or blog – Host and share videos here as well

YouTube offers the best experience for vlogging at scale. But a multi-channel approach can help expand your reach.

How Much Time Does Vlogging Take?

Vlogging can take:

  • 2-3 hours per week for simple vlogs with minimal editing

  • 10-15 hours per week for more polished vlogs with extensive planning and editing

  • 30+ hours per week for daily vloggers and those running it as a full-time business

Time investments scale up with more frequent uploads, higher production quality, and increased use of planning and editing.

Vlogging Gear Essentials

While you can start vlogging with just your smartphone, dedicated gear helps tremendously with improving quality. Here are the essentials:


The most important purchase is your main camera:

  • Start with your smartphone or an entry-level point and shoot

  • Upgrade to a mirrorless camera like a Sony ZV-1 or Canon M50 as skills progress

  • Add a DSLR like the Canon 80D or 90D for max quality

Key features to look for include flip-out viewscreens, external mics, and 4K video.


High-quality audio is critical for commentary and interviews. Microphone options:

  • Lavalier mic – Clips on clothing for clear, close-range audio

  • Shotgun mic – Directional mic for capturing focused audio at a distance

  • Wireless mic system – Provides flexibility for interviews and multi-camera setups

  • Handheld mic – Dynamic stage mic designed for speaking directly into

  • Smartphone mic – Low cost mics that plug into phones to improve sound


A sturdy tripod keeps your shots stable and enables you to appear in frame hands-free. Considerations for vlogging-friendly tripods:

  • Stable base that smooths out shaking and bumps

  • Tall enough to film yourself at standing height

  • Flexible legs for positioning on uneven surfaces

  • Quick flip lever for changing camera orientation

  • Ball head for tilting and angling the camera

Lighting Kits

Proper lighting eliminates shadows and harsh contrasts for professional results:

  • Ring lights – Attach around the lens for bright, even lighting

  • LED panels – Provide directional lighting from multiple angles

  • Reflectors – Bounce and enhance natural lighting

  • Backdrops – Complimentary colors that don’t distract from the subject

Editing Software

Post-processing editing helps enhance and polish videos before publishing:

  • Laptop or desktop with sufficient RAM and processing power

  • Programs like Adobe Premiere, Final Cut Pro, or DaVinci Resolve

  • Creative Cloud subscription for the full suite of Adobe tools

  • Tablet with stylus for drawing annotations and illustrations

Over time, build up your gear kit for maximum quality and creative control. But start small and focus on the fundamentals before expensive upgrades.

Developing Your Vlog Concept

Dialing in the specifics of your vlog topic and style is critical before jumping into filming.

Choose Your Niche

Select a specific, well-defined topic to become known for and build an audience around. Broad topics are hard to target. Consider your unique experiences and expertise that provide value.

Find Your Voice

Determine the tone and style you want to convey based on your personality. Be authentic but also entertaining through jokes, storytelling, and conversations.

Outline Long-Term Goals

Do you want to monetize through sponsorships, boost a business, or turn vlogging into a full-time job? Define future objectives to work towards.

Research the Competition

Study channels already succeeding in your niche. Determine what works and where there are gaps you can fill with a unique approach.

Map Out Content Pillars

Group planned video topics into related categories and pillars. This provides structure and helps identify gaps.

Brainstorm Video Formats

Types of vlog episodes to consider include: tutorials, reviews, day in the life, Q&As, challenges, reactions, guest interviews, and more.

Develop an Upload Schedule

Initially aim for 1-2 videos per week. Increase frequency once processes are refined. Ensure consistency subscribers can rely on.

Take the time upfront to refine your vlog’s purpose and identity. This forms a strong foundation for quality and consistency long-term.

Filming Basics and Tips

Following best practices when filming will make the editing process much smoother:

Frame Shots Properly

Position the camera at eye level and provide space above your head. Use the rule of thirds to place yourself off to the side.

Check Lighting Quality

Review some initial test clips to check for issues like shadows, blown-out backgrounds, and unflattering contrasts.

Record Test Audio

Listen to some sample audio to ensure your voice is clearly captured without echoes or distracting background noise.

Shoot B-Roll Sequences

Capture supplemental footage highlighting products, locations, activities and more to use as editing cutaways.

Use a Script or Bullet Points

Pre-writing an outline or script ensures you cover key topics coherently and concisely.

Get Multiple Takes

Shoot more than one take when flubbing lines or making mistakes. Having options in post prevents re-shoots.

Change Up Camera Angles

Alternate between wide full-body shots and closer facial angles for visual variety.

Be Conscious of Eye Contact

Look directly into the lens regularly while speaking to make eye contact with viewers.

Keep Videos Concise

Aim for final runtimes between 5-15 minutes maximum. Shorter is better for audience retention.

Check Levels and Settings

Periodically check that camera settings like exposures and white balance adapt to changing conditions.

Leverage these tips to capture high-quality footage for your vlog episodes right from the start.

Optimizing Your Editing Workflow

A structured editing approach saves time and yields better results:

Have A Game Plan

Start each session by outlining what edits need to be completed to keep the process smooth and on-track.

Organize Footage & Assets

Import clips to your editing program and organize within bins by episode or scene. Add images, audio tracks, graphics, etc. to additional bins for easy access.

Use Keyboard Shortcuts

Learn keyboard shortcuts for faster editing instead of clicking through drop-down menus. This also helps build advanced skills.

Trim Irrelevant Clips

Review all footage and immediately cut out bad takes, false starts, filler sections with “um”s or other unusable clips.

Sequence Clips

Arrange core clips into an initial start-to-finish order based on your outline. Refine sequencing for smooth transitions later.

Apply Transitions

Add appropriate transitions like cross-dissolves or wipes between clips and sections to blend them together seamlessly.

Adjust Pacing & Timing

After arranging clips, review the pace of cuts and edits. Adjust durations and add pauses for better storytelling flow.

Color Correct

Leverage tools like Lumetri Color in Premiere to correct exposures, contrast, shadows and odd color casts for consistent look.

Mix and Master Audio

Adjust audio levels across clips, apply EQs for tone balancing, compress peaks, and normalize the final track volume.

Add Graphics

Build custom title screens, subscribe animations, captions, text overlays and outros with your branding in mind.

Continuously Refine

Keep reviewing and refining edits based on whatever improves the viewing experience until you’re satisfied.

Developing an efficient editing workflow takes time but pays dividends in better quality and consistency.

Growing Your Audience & Channel

Once you’ve begun producing and uploading videos, shift focus to attracting viewers and subscribers.

Optimize Video SEO

Include relevant keywords in titles and descriptions so videos rank highly in YouTube and Google search results.

Create Playlists

Curate playlists around topics, series and formats so viewers can easily binge related videos.

Promote on Social Media

Share vlog videos on Instagram, TikTok, Twitter, Facebook groups and other communities.

Engage with Comments

Reply to viewer comments and foster discussions to build an invested audience.

Collaborate on Crossovers

Partner with similar creators to expose each other’s audiences to new channels and increase visibility.

Analyze Metrics

Study audience retention, traffic sources and demographic analytics to understand what resonates.

Join YouTube Partner Program

Getting monetized unlocks more analytics data. Requirements include 1,000 subscribers and 4,000 watch hours in the previous year.

Turn On Affiliate Links

Add affiliate links to featured products under your videos to earn commissions on resulting sales.

Build Email List

Offer a lead magnet like a tip sheet or samples in exchange for emails to build an audience directly.

Consistency, quality and perseverance are key. As your archive grows, YouTube’s algorithm will begin recommending your videos more prominently.

Additional Tips for Vlogging Success

Here are some final tips to accelerate your vlogging journey:

  • Invest in pro gear over time to unlock higher production quality

  • Commit to a consistent publishing schedule for dependable value

  • Analyze competitors to incorporate what engages their audience

  • Collaborate with others to cross-promote and share communities

  • Interact constantly with your audience and respond to feedback

  • Continue educating yourself on latest best practices and optimizing

  • Have fun brainstorming creative ideas and exploring new formats

  • Don’t get discouraged by slow initial growth; building an audience takes time

The most important factors for successful vlogging are passion for creating engaging videos and a willingness to put in consistent work reaching your target viewer. With the fundamentals covered in this guide, you have the blueprint for launching an awesome vlog!


By Dani Davis

Dani Davis is the pen name of the writer of this blog with more 15 years of constant experience in Content marketing and informatics product, e-commerce niche.

Leave a Reply

Your email address will not be published. Required fields are marked *