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Master the Art of Video Creation: A Comprehensive Guide to Creating a Great Online Video Course From Scratch

Welcome to the comprehensive guide on how to create a great online video course from scratch. Online courses have become increasingly popular as people seek convenient and flexible ways to learn. If you have a passion for teaching and want to create an online course, this guide will provide you with the necessary steps and strategies to help you succeed. Video courses represent an immense opportunity to monetize your knowledge online while scaling your reach. By teaching through engaging video lessons, you can build a profitable coaching business and help students learn new skills efficiently.

This in-depth guide covers planning your video course, filming professional videos, editing techniques, repurposing content, marketing your course, and successfully attracting students. Follow these best practices to create an outstanding online video course from the ground up.

Benefits of Teaching Through Online Video Courses

Delivering lessons by video provides advantages over solely text-based learning:

Broader Audience Reach

Videos transcend geography allowing you to teach students worldwide. Share your message globally.

Builds Trust and Credibility

Seeing your face and passion on-screen helps students connect with you and have faith in your expertise.

Higher Engagement

Videos cater to visual learners and short attention spans using dynamic elements a page can’t offer.

Easy to Digest

Complex topics presented through video are more approachable than dense text. Retention improves.

Passive Income Potential

Pre-recorded videos allow passive income. Make once, profit from replay sales.

Scalability

Your course can enroll unlimited students vs. one-to-one coaching. Lower costs to students increase accessibility.

Video opens doors for sharing knowledge with more people in an relatable, easily absorbed medium.

How to Choose a Video Course Topic

Selecting the right course topic sets you up for subject matter success. Consider these elements when deciding on a focus:

Knowledge and Skills

Teach topics where you have deep expertise from professional or personal experience to share lessons confidently and credibly.

Audience Interest

Validate a target audience exists actively seeking video education in your niche. Assess demand through keyword and competitor research.

Good Video Format Fit

Determine if your subject translates effectively on-screen through demonstration and visuals or is better taught through text.

Commercial Viability

Evaluate whether your topic offers money-making potential through course sales, backend offers, or as a funnel lead magnet.

Unique Positioning

Identify how to position your take on the topic distinctly from competing courses and address overlooked subtopics.

Carefully matching your skills to an audience seeking video-based learning in your field sets the stage for online course success.

How to Outline Your Video Course Curriculum

Once you’ve chosen a winning topic, map out your course:

Course Objective Statement

Summarize the main transformation learners will experience or skills they will master in a single sentence to guide content.

Course Length Parameters

Define number of core lessons and estimated duration based on topic complexity. Build comprehensive expertise without overloading learners.

Lesson Breakdown

Organize related subtopics into logically ordered lessons building sequentially upon each other from foundational to advanced concepts.

Supplemental Materials

Determine any complementary downloads like workbooks, lesson recaps, datasets etc. to enhance retention and application.

Interactivity

Add elements that encourage active learning like live discussions, knowledge checks, peer activities, worksheets etc. to boost engagement.

Assessment Strategy

Incorporate graded assessments through quizzes, projects, self-reviews etc. to validate student completion and comprehension.

Thorough planning creates polished, focused curriculum optimized for learning

How to Create an Online Course

Before you dive into creating your online course, it’s essential to choose a topic that you are knowledgeable and passionate about. You want to create content that will resonate with your audience and provide value. Once you have decided on a topic, you can start planning your course content.

Choosing a Topic for Your Online Course

When choosing a topic for your online course, consider your expertise and the needs of your target audience. Identify an area where you can provide unique insights and valuable knowledge. Research the market to ensure there is demand for the topic you want to teach.

Planning Your Course Content

Creating engaging and informative video lessons is crucial for the success of your online course. Start by outlining the main topics you want to cover and break them down into smaller lessons. Consider the best video content strategy that will keep your students engaged throughout the course.

Creating Engaging Video Lessons

When creating video lessons, focus on delivering your content in a clear and concise manner. Use visual aids, such as slides or graphics, to enhance understanding. Incorporate storytelling and real-life examples to make your lessons relatable. Keep your videos short and engaging to maintain the attention of your students.

Creating a Killer Course Content

Creating killer course content is essential to attract and retain students in your online course. To do this, you need to identify your target audience, structure your course for maximum impact, and develop interactive and engaging materials.

Identifying Your Target Audience

To create relevant and impactful course content, you must have a clear understanding of your target audience. Consider their demographic, knowledge level, and learning preferences. Tailor your content to meet their specific needs and goals.

Structuring Your Course for Maximum Impact

The structure of your online course plays a significant role in keeping students engaged and motivated. Break your course into modules or sections to help students navigate through the content easily. Include quizzes, assignments, and interactive elements to reinforce learning.

Developing Interactive and Engaging Materials

Incorporate interactive materials such as quizzes, worksheets, or downloadable resources to enhance student engagement and learning. Use a variety of media, including text, images, and case studies, to provide a comprehensive learning experience.

Guidelines to Creating a Successful Online Course

Creating a successful online course goes beyond the content itself. It involves promoting your course, providing ongoing support to your students, and continually improving your course content based on feedback and analytics.

Promoting Your Online Course

Building awareness and attracting students to your online course requires effective promotion. Utilize various marketing channels such as social media, email lists, and collaborations with influencers. Create a compelling landing page that highlights the benefits of your course and includes testimonials from satisfied students.

Providing Ongoing Support to Your Students

Offering ongoing support to your students is crucial for their success and satisfaction. Provide a platform where students can ask questions, interact with fellow learners, and receive guidance from you. Regularly check in with your students to address any concerns and provide additional resources.

Monitoring and Improving Your Course Content

Monitor the performance of your online course through feedback and analytics. Gather feedback from students to understand their experience and identify areas for improvement. Analyze course completion rates, engagement metrics, and student testimonials to refine and enhance your course content.

Tips for Using Video in Online Learning

Video plays a vital role in creating an effective online learning experience. To make the most out of video content, focus on creating high-quality videos, optimizing them for different platforms, and engaging students with effective visuals.

Creating High-Quality Videos

Invest in good equipment, such as a quality camera and microphone, to ensure your videos are clear and professional. Use proper lighting and sound techniques to enhance the viewing experience. Edit your videos to remove any unnecessary distractions and improve the overall quality.

Optimizing Videos for Different Platforms

When creating videos for your online course, keep in mind the different platforms where your content will be accessed. Optimize your videos for mobile viewing and consider the bandwidth limitations of your audience. Provide captions or transcripts for accessibility.

Engaging Students with Effective Visuals

Incorporate visuals such as graphics, animations, and demonstrations to support your video content. Use visuals to simplify complex concepts or illustrate examples. Keep your visuals visually appealing and consistent with your course branding.

The Importance of a Great Online Video Course

Creating a great online video course offers numerous benefits, including building trust and credibility, increasing student engagement and retention, and generating profit from your course.

Building Trust and Credibility

A well-crafted and informative online video course helps establish yourself as an authority in your field. When students see the value and expertise you provide, they are more likely to trust your content and continue learning from you.

Increasing Student Engagement and Retention

Engaging video content is essential for keeping students motivated and increasing their overall satisfaction. The interactive elements, engaging visuals, and high-quality videos will encourage students to stay focused and complete the course.

Generating Profit from Your Online Course

Creating a successful online video course can be a profitable endeavor. By pricing your course appropriately and marketing it effectively, you can generate a steady income stream. This additional income can allow you to continue providing valuable content and expand your online course offerings.

Filming High-Quality Online Course Videos

Using proper video production methods results in professional, effective lessons:

Write Video Scripts

Script each video fully outlining concepts and flow. Draft scripts using casual language suited for spoken on-screen delivery.

Purchase Quality Production Equipment

Invest in good lighting, microphones, and an HD camera for flawless video and audio. Avoid amateurish production values.

Set up an Appropriate Teaching Environment

Choose a quiet, distraction-free room with a simple backdrop and adequate space for any demonstrations.

Record Short Focused Segments

Divide lessons into targeted 3-7 minute video chunks making editing easier and keeping viewer attention.

Engage On-Camera

Project energy through your facial expressions, gestures, and vocal variety. Strive for passionate yet casual and natural delivery.

Allow Imperfections

Let your authentic personality shine through. Minor delivery flubs or lighting variations add to your credibility.

With practice and quality tools, you’ll gain confidence delivering online video lessons skillfully.

Video Editing Tips for Perfectionist Polish

Thoughtful post-production elevates video course quality:

Tighten Timing

Edit videos to a concise runtime by trimming any wordy or repetitive segments while retaining lesson integrity.

Adjust Audio Levels

Use editing software tools to normalize and balance audio tracks so playback volume remains consistent across videos.

Enhance Video Colors

Make subtle color correction tweaks like brightening overly dark shots or adding contrast to flat footage during editing.

Insert Custom Graphics

Overlay attractive yet minimal title screens, lesson opener bumpers, lower thirds, or simple animations using motion graphic templates.

Add Engaging B-Roll

Cut in creative illustrative visuals like screenshots, product images or abstract video clips to reinforce concepts.

Include Chapter Markers

Add clickable time-stamped markers in video descriptions for quick navigation between lesson segments.

Insert Teaser/Recap Graphics

Bookend videos and splits between lesson chunks using brief full-screen text graphics recapping previous topics and teasing next topics.

Careful post-production elevates the viewer experience and amplifies professionalism.

Creating Supportive Course Visuals

Compelling slides reinforce retention while adding visual flair:

Design Slides to Align to Scripts

Use concise bullet points, brief text snippets, data, diagrams, and images to clearly articulate points covered in narration.

Maintain On-Brand Style

Apply your brand colors, logo, fonts etc. uniformly on all slides for cohesion. Use slide templates.

Animate Text and Graphic Builds

Enhance basic slides by animating bullet points and graphics incrementally to match speech pacing.

Use High-Quality Stock Photos

Research and legally license attractive stock photos and videos illustrating lesson concepts in memorable visual metaphors.

Implement Visual Variety

Explore different layout templates like title only, 2 column, picture-focused etc. to keep slides fresh across lessons.

Include Citation Overlays

Add text overlays during slides referencing external research or quotes crediting cited experts by name and title.

Export in Video-Friendly Format

Export slides as MP4 videos at exact lesson runtimes then overlay as tracks during editing to sync animations to speech.

Thoughtfully designed visuals make courses more dynamic, professional and engaging.

Tips for Filming Like an Experienced Online Instructor

Apply these techniques to boost your on-camera expertise:

Record Lesson Intros and Outros

Bookend each video with brief opening and closing segments recapping previous lessons and previewing what’s next for continuity.

Use Multiple Camera Angles

Shoot key sequences from two alternating angles like medium and close-up for added visual interest during editing.

Modify Lighting Setups Creatively

Experiment with subtle backlighting or dramatic side lighting for certain segments to set different moods.

Teach from Interesting Environments

Venture outside your usual studio for select videos like workshops, interviews, or demos filmed on location for a change of scenery.

Monitor and Refine Audio Live

Wear headphones to evaluate audio levels as you record. Adjust mic positioning and gain levels between takes if needed.

Let Your Personality Shine

Bring concepts to life through your passion, humor and body language. Avoid stiff robotic delivery – be your authentic self.

Soon these pro tips will become second nature for polished, professional online video lessons.

Repurposing Your Online Course Content

Get the most mileage from your expertise by reformatting lessons into multiple learning mediums:

Compile Lessons into an Ebook

Combine course transcripts into a book or bundle as a package deal allowing text-preferring learners to benefit as well.

Create Shorter Tutorial Videos

Condense lessons into quick how-to videos for sharing across social media and YouTube for discovery.

Offer an Audio Version

Record just the audio track from lessons as a downloadable podcast or Audible audiobook for learning on the go.

Build a Membership Site

Use the full video course as the core member benefit then supplement with exclusive premium materials.

Host Live Q&A Sessions

Run live webinars as an upsell for students wanting more direct interaction and ability to ask followup questions.

Provide Access to Group Community

Let students network through a private forum or membership community for continued peer learning.

Maximize your efforts by tailoring teachings to many formats addressing diverse learning preferences.

Marketing Your Online Video Course Effectively

Smart digital marketing strategies attract ideal students to enroll:

Create a High-Converting Course Website

Design an on-brand course site with compelling copy clearly conveying the tangible transformation students gain.

Share Free Preview Content

Post teaser videos, sample lessons, and “behind the scenes” peeks on social media and YouTube to provide value and build interest.

Run Retargeting Ads

Remarket your course to past site visitors across the web through retargeting ads prompting them to revisit and purchase.

Leverage Social Media

Engage niche related Facebook Groups, forums, and hashtags distributing helpful videos and sparking discussions to gain visibility.

Recruit Affiliates

Incentivize relevant bloggers, brands and influencers to share your course with their own networks by paying commissions on resulting sales.

Promote to Your Email List

Notify your current subscriber base about the new course. Offer special launch discounts for their loyalty.

Guest Post

Publish guest articles on reputable blogs that allow linking back to your course site to expand reach.

Optimize for Keywords

Research keywords potential students use related to your course topic. Optimize pages and content to rank for those searches.

Spread the word about your transformative course across channels through education, outreach and valuable engagement with those interested in your niche.

Pricing Your Online Video Course Profitably

Several variables impact ideal pricing for profitability:

Calculate Expenses

Tally up any costs incurred for talent, production, website development, marketing etc. Factor these into your minimum pricing.

Study Competitor Price Ranges

Research what similar online courses from other coaches and experts in your niche price at.

Consider Tiered Pricing

Offer special early bird pricing to incentivize rapid sign-ups. Then increase to normal price later.

Test Different Price Points

Try slightly different prices with small groups to gauge reactions before determining final pricing.

Remember Higher Pricing Can Increase Perceived Value

Avoid undervaluing your knowledge assets. Higher price points actually establish expertise.

Offer Package Deals

Consider bundled pricing with other complementary courses or course materials for an attractive overall package.

Continuously evaluating pricing models allows you to remain profitably competitive.

Growing a Successful Online Video Course Business

Once you’ve achieved initial course success, multiple avenues exist to scale up:

Develop Sequels and Spin-Offs

Expand your catalog with courses teaching more advanced concepts or focused on popular subtopics of your first course.

Create Premium Versions

Introduce elite “Pro” versions with bonus materials, increased access to you, or exclusive extras for premium pricing.

Provide Live Events

Host live Q&As, networking sessions, or intensives as valuable upsells for top students wanting face time.

Form Private Student Groups

Facilitate small mastermind cohorts dedicated to select students wanting deeper peer exchange and mentor access.

Localize Your Course

Work with translators to add subtitles to your videos or re-record lessons in other languages, expanding your global market.

License Corporate Use

Market your video course as professional development to companies interested in purchasing seats for their employees.

Recruit Affiliates

Incentivize relevant influencers to share and recommend your course by paying fees based on resulting sales.

Continuous nurturing of your students, brand and offerings results in sustained growth over time.

By applying these online video course creation best practices, you can build a thriving coaching business sharing your passion and making an impact. So grab your camera, craft an amazing curriculum, spread the word skillfully, over-deliver value to students, and change lives by generously sharing your knowledge with the world.

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By Dani Davis

Dani Davis is the pen name of the writer of this blog with more 15 years of constant experience in Content marketing and informatics product, e-commerce niche.

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