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Lighting Essentials for Flattering On-Camera Looks

Proper lighting transforms plain video into professional, polished results. The right lighting setup flatters talent, directs focus, and enhances the mood of any video scene. Whether shooting talking head interviews, live demos, or cinematic videos, lighting remains foundational.

This guide covers key techniques and equipment for flattering on-camera lighting. We’ll look at:

  • Lighting goals and considerations
  • Essential lighting types and placement
  • Critical accessories and modifiers
  • Shooting interviews versus scenes
  • Best lighting for live streams
  • Budget lighting kit options
  • Advanced techniques like three-point lighting
  • Lighting principles for common scenarios

Follow these tips to make talent look their best while achieving a wide range of professional lighting looks with minimal gear.

Goals and Considerations for Lighting

Lighting serves multiple objectives that elevate video quality:

Enhance Visual Appeal

Lighting makes scenes more visually pleasing and engaging. Good lighting brings out details, colors, and textures. It directs viewer attention to points of interest.

Flatter Subjects

For on-camera talent, lighting should minimize unflattering shadows and enhance facial features. Well-lit skin attracts focus while looking natural.

Set Mood and Tone

Lighting establishes the overall mood and feel. Dramatic shadows set a serious tone while bright, airy lighting feels more uplifting. Match lighting to emotions you want to evoke.

Establish Focus

Use lighting to distinguish main subjects from backgrounds. Selective illumination guides the viewer’s eye through the frame and highlights what’s important.

Reinforce Narrative

Lighting can help tell a visual story and underscore themes. Evolving the lighting over a video provides continuity and emotional impact.

Convey Time of Day

Lighting conditions should match the time of day depicted. Warm, angled light conveys morning or sunset while cool, overhead light appears midday.

With these goals in mind, lighting choices depend on other factors:

  • Location (indoors vs outdoors)
  • Subject matter
  • Mood and tone
  • Time of day depicted
  • Room size and ceiling height
  • Available power outlets
  • Portability needs
  • Production budget

Skillful lighting balances these considerations to make subjects shine while enhancing the overall scene.

Essential Lighting Equipment

A few basic lighting devices go a long way towards professional-looking results:

Continuous Lights

Continuous lighting stays on during shooting to continually illuminate the subject. LED panel lights offer an affordable continuous option well-suited for interviews, talking heads, and livestreams. Benefits include:

  • Bright, diffused light from a flat panel surface
  • Lightweight and portable
  • Runs cool with minimal heat
  • AC or battery powered options
  • Durable for frequent transport
  • Adjustable brightness

LED lights provide constant, configurable illumination perfect for standard talking head videos.


Collapsible reflectors offer a simple way to bounce and redirect natural light without any power. They come in silver, gold, white, and black options to produce different effects.

Positioning reflectors opposite key lights can fill in facial shadows for a flattering look. They also create catchlights in the eyes. Reflectors provide soft, diffused light easily.

Light Modifiers

Accessories like softboxes, umbrellas, flags, and diffusers modify harsh lights into softened, flattering sources:

  • Softboxes attach to lights to diffuse and widen the beam for a wraparound effect.
  • Umbrellas similarly widen and soften directional lighting.
  • Flags physically block light from certain areas as needed.
  • Diffusers attach directly to lights to soften intensity and shadows.

Modifiers produce the bright yet soft, flattering light that keeps talent looking their best on-camera.

This essential gear forms the core of quality video lighting setups. But certain lighting placements prove even more effective for on-camera needs.

Key Light Placements for On-Camera

Positioning lights strategically around subjects makes a world of difference. The most common placements include:

Front Lighting

A front light placed directly facing the subject represents the primary light source mimicking sunlight or room lighting.

Front lighting eliminated shadows which can be unflattering but flat. Avoid relying solely on front lighting.

Back Lighting

Positioning a key light behind and above the subject adds depth by separating them from the background visually.

Back lights add a subtle rim highlighting the subject’s outline.

Side Lighting

Angled side lighting adds dimension to faces and avoids the flatness of straight-on lighting. Side keys better define facial structure.

Take care to avoid unflattering nose shadows when using side lights. Diffusers and reflectors can soften harsh shadows.


Underlighting from low fill lights lifts facial shadows and adds depth. When positioned properly, underlights eliminate unflattering eye socket shadows.

Underlighting often requires bouncing the light off reflective cards or walls to angle it upward.

Top Lighting

Overhead downlights placed high emulate sunlight. This projects inviting facial shadows while avoiding under-eye shadows.

Overhead lighting requires enough room height. Top lights also benefit from diffusion to avoid harshness.


Positioning a light behind and above the subject creates separation from the background visually. This adds depth through subtle rimlighting around the subject’s outline.

Hair and shoulder edges often gain this soft highlight from backlights.

Skillfully combining these angles and elevations sculpts flattering, professional lighting suited to on-camera work. But tailoring the approach depends on your video goals.

Optimizing Lighting for Interviews

For interviews and talking heads, the priority is keeping the subject looking their best. Follow these tips to light interviews effectively:

Position Lights at Eye Level

Keeping lights at eye level or higher prevents unflattering under-eye shadows. Front, side, or 45-degree placements work well depending on room layout.

Use Large, Diffused Key Light

A sizable diffused source like a 2×3 LED panel creates soft, wraparound lighting flattering to the face. Softboxes work too.

Add Fill Lighting

Fill lighting placed opposite the key balances out shadows. Reflectors often work well to provide fill.

Add Back Lights (Optional)

Back lights separate the subject from the background. Raise back lights overhead to graze the top of their head delicately.

Watch Eye Glasses Reflections

Position lights to avoid bright reflections flashing in eye glasses. A overhead diffuser helps mitigate this.

Avoid Complex Shadows

Simple short shadows that define face shape flatter subjects most. Avoid sideways backlighting that creates distracting nose shadows.

Light the Background

Add accent lighting to the background to provide visual interest and depth.

Proper interview lighting keeps the focus on the subject’s words rather than distracting shadows and blemishes. Follow these principles for flawless talking heads.

Cinematic Lighting for Video Scenes

For dramatic narrative videos, cinematic lighting sets the mood and guides the viewer’s eye. Cinematic approaches often utilize high-contrast lighting with pronounced shadows.

Motivated Lighting

Cinematic lighting should look motivated by practical sources visible on-camera like lamps, windows, fires, etc. Mimic real-world conditions.

Visible Light Sources

Allow practical lighting sources to be visible like light streaming through windows or lamp glow on faces. This increases realism.

Low Key Lighting

Low key lighting with strong contrast between highlights and shadows helps set serious, mysterious, or ominous moods.


Backlights layered against visible light sources create visually stunning separation and depth. Use colors gels to tint the backlight.

Use Color

Colored lighting like a blue nighttime streetlight or green neon bar sign helps set locations and moods.

Highlight Props

Use lighting selectively to highlight key props, set pieces, or actions to guide attention.

These techniques tell visual stories and immerse viewers in the scene. Use lighting expressively to amplify emotions in narrative videos.

Lighting Essentials for Live Streaming

For live streams, lighting must be fast to set up and power efficient for extended shoots. Follow these tips:

Invest in Quality Key Light

Purchase the best quality key light you can afford with high output and color rendering. This directly impacts image quality.

Diffuse the Key Light

Diffuse the key with a lantern-style softbox, umbrella, or wide refracting lens to distribute light evenly.

Elevate the Key Light

Position key light overhead and pointed down around a 45-degree angle to evenly illuminate faces.

Use an LED Ring Light

For simplicity, an LED ring light provides built-in diffusion and balanced lighting well-suited for live shows.

Add Fill Lighting

Include reflectors or additional LED lights for fill lighting to balance shadows and prevent a dark eye socket.

Light the Background

Illuminate backgrounds with accent lighting to add depth and visual interest.

Use Portable Equipment

Choose battery powered lights and collapsible accessories for easy transport to remote locations.

Monitor Lighting Live

Watch the live feed to spot check for shadows or blown out backgrounds as you go. Make quick lighting tweaks as needed.

With practice, you can achieve professional live stream lighting with minimal portable gear. Prepare tested setups to use consistently across shows.

Budget Lighting Kits

Quality lighting delivers transformative results. But you can build great starter kits on a budget:

LED Panel Light Kit – $100

  • Neewer 2-pack LED panels – $60
  • Light stands with umbrella mounts – $22
  • 45-inch collapsible shoot-through umbrella – $12

Interview Lighting Kit – $150

  • Neewer LED panel light with dimmer – $50
  • LimoStudio daylight balanced light with barn doors – $30
  • 85W fluorescent softbox light with stand – $55
  • 5-in-1 reflector – $15

Run & Gun Lighting Kit – $200

  • Aputure M9 pocket LED light with filters – $85
  • Manfrotto ML200 LED panel light – $60
  • Westcott Rapid Box octa softbox – $26
  • Light stand for softbox – $20
  • 5-in-1 reflector – $15

Hair and Accent Light Kit – $250

  • LED bi-color on-camera top light – $70
  • Helio multi-effect on-camera edge light – $90
  • Lumee bi-directional accent GoPro light – $50
  • Manfrotto Element MII small LED light – $50

You can find budget-friendly lighting kits under $500 that allow beginners to start experimenting with professional lighting techniques.

3 Point Lighting for Portraiture

3 point lighting represents a tried and tested portrait lighting technique used in photography, film, and video. It provides full control with predictable results.

Main Key Light

The main light placed to one side of the camera providing the primary illumination on the subject’s face. This creates the defining shapes, shadows, and mood.

Position the key at a 45-degree angle from the subject with the light aimed toward their nose. Elevate overhead.

Fill Light

The fill light placed opposite the key light softens shadows for a smooth, flattering look. The fill illuminates the parts of the face the key misses.

Keep fill low and diffuse to merely fill facial shadows, not overpower the key.

Back Light

The back light lifts the subject off the background and adds depth through backlighting hair and shoulders.

Position the backlight above and behind with minimal spill on the sides of the face.

Adjusting the Lights

  • Raise or lower lights to perfect head and shoulder positioning
  • Move lights closer or farther to increase or decrease intensity
  • Use flags to block light spill where needed
  • Diffuse lights for soft wraparound illumination

3 point lighting grants extensive control for crafting professional portraits and headshots. The principles work equally well for video.

Lighting Based on Location

Your lighting approach should adapt to location constraints and pivotal light sources within the scene:

Outdoor & Natural Light

Outdoors, daylight becomes your key with reflectors used to redirect and fill in shadows areas. Avoid shadows on faces.

Rotate subjects relative to the sun to use it as your key or backlight. Film at dawn or dusk for universally flattering light.

Office Lighting

In office settings, become familiar with practical light sources and use them to your advantage. Adjust window blinds to provide softened directional light.

Boost dim fluorescent overhead lights with LED panels. Cut down glare and harsh shadows with diffusers.

Lighting Dark Interiors

In dark rooms, create depth by selectively enhancing practicals like lamps and sconces motivated by the space.

Bring in LED lights to add shaped accent lighting on focal points. Avoid flooding the space in flat light.

Cinematic Spaces

In dramatic scenes, hide lights out of the camera’s view but visible in their effect. Mimic how light would naturally fall in the space.

Use hard shadows and visible sources like windows, strings of bulbs, or streetlights to evoke mood.

Every location provides opportunities to craft lighting that looks visually organic. Learn to see and artfully enhance the existing lighting personality of real-world spaces.

Key Lighting Takeaways

Lighting delivers some of the highest visual impact relative to effort. A few simple tricks make a world of difference:

  • Position lights at flattering angles tailored to the subject
  • Diffuse harsh lights for soft, wraparound illumination
  • Use fill lighting to balance and lift shadows
  • Pick strategic colors, positions, and angles to set mood and guide focus
  • Match lighting to the location’s existing personality and sources
  • For interviews, aim for simple, subtle enhancement that keeps attention on the subject

Professional lighting isn’t complicated. Start applying these fundamental techniques to make your videos stand out visually.

By Dani Davis

Dani Davis is the pen name of the writer of this blog with more 15 years of constant experience in Content marketing and informatics product, e-commerce niche.

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