What Types of Templates Help Designers Create LinkedIn Posts for Company Pages?
LinkedIn’s 722 million users represent a vital professional audience. However, cutting through the noise on crowded company pages is challenging. Impactful LinkedIn post templates optimize engagement.
This guide will explore a spectrum of LinkedIn post templates and design strategies to elevate corporate pages above competitors. Let’s examine how templates can align to overarching goals.
The Role of Templates for Company LinkedIn Pages
LinkedIn operates differently than social media, prioritizing informative over entertaining content. While some creative design principles apply, templates should focus on utility.
Post templates enable brands to quickly populate consistent content that educates or helps the career-minded audience. Well-designed posts also reflect corporate identity dimensions like voice, expertise, culture, and vision.
However, haphazard LinkedIn company pages fail to engage followers regularly with compelling value. This diluted presence misses opportunities to strengthen authority, reach employees, reinforce branding, highlight culture, and convert followings into customers.
Tailored post templates transform scattered LinkedIn pages into strategic hubs nurturing relationships with professional audiences. Let’s start by mapping templates to overarching goals.
Mapping Post Templates to LinkedIn Page Goals
LinkedIn enables diverse company page goals beyond basic awareness and engagement. Consider how tailored templates can further these goals:
Demonstrate Thought Leadership
Position executives and teams as trusted industry experts by sharing insider perspectives, trends, and best practices.
Attract, engage, and convert followers into high-quality candidates with templates highlighting culture, opportunities, and employer brand.
Nurture relationships with linked decision-makers by sharing relevant insights, content, and value focused on pain points.
Share recent news, launches, and updates focused on products and services with relevant follower bases.
Announce Company News
Ensure followers are up-to-date on mergers, fundraising, awards, certifications, partnerships, and events.
Solicit user-generated content from employees, partners, and customers like reviews, recommendations, referrals, and success stories.
Repost and engage with competitors’ updates to learn from their content strategies and responses.
Put a face on the brand and highlight achievements by featuring diverse employees, teams, and job roles.
With goals aligned, let’s see how versatile templates can make regular posting scalable.
LinkedIn Post Template Types
LinkedIn accommodates diverse content styles beyond basic status updates. Consider these template categories:
In-depth guides, how-tos, and thought leadership around 2,000+ words formatted as articles to establish authority and expertise.
Curated Content Digests
Share, summarize, and link out to recent content from corporate blogs, podcasts, news sites, and resources for easy consumption.
Top tips, key takeaways, major announcements, and other digestible formats presented visually in listicles or brackets build skimmability.
Feature back-and-forth interview transcripts and embedded video discussions with executives, partners, employees, and influencers.
Highlight openings, employer brand benefits, internships, hiring events, and culture perks through dedicated posts using listings, images, graphics, and text overviews.
Pull back the curtain on corporate culture, community outreach, innovation, and employees through photos, videos, stories, and insider perspectives.
Quotes and Stats
Bite-sized shareable quotes, motivational phrases, current stats and facts, and words of wisdom repeated visually make spreading thought leadership easy.
Showcase top talent and outstanding teams through interviews, videos, photographs, and employee-authored posts that humanize brands.
Raise awareness for conferences, webinars, speaking engagements, and networking events relevant to target follower bases and clients.
Rally followers around issues, crowdsource content, foster community, and boost engagement through hashtag campaigns aligned to branding.
As we can see, numerous templates align to diverse goals. Now let’s examine ways to optimize post design.
Optimizing LinkedIn Post Design
While templates guide content, tailored creative strategies maximize reach and engagement:
Feature Engaging Imagery
Relevant high-resolution photographs, graphics, logos, screenshots, and videos should anchor posts to add visual interest to copy.
Structure Content Visually
Break up dense text through bullet points, short paragraphs, subheadings, and callouts. Use whitespace strategically between sections.
Hooks like lists, questions, irony, and curiosity build intrigue, while emotional headlines drive shares and urgency around timeliness.
Use Branded Fonts and Color Palettes
Maintain brand identity in assets through consistent stylized typography, logos, color schemes, and graphic elements.
Personalize With Names
Humanize copy by mentioning employees, partners, and accounts by name. Followers feel valued as more than anonymous targets.
Adapt or translate posts when targeting followers by geography to incorporate local details, terminology, and cultural references they relate to.
LinkedIn sharing and analytics improve when posts include built-in Twitter and Facebook buttons and metrics for easy amplification by followers.
Pay Attention to Timing
Vary posting schedules to determine ideal days and times that perform best. Consistency and watchful scheduling builds reliable touchpoints.
Include Clear Call-to-Actions
Each post should convert attention into desired actions beyond likes such as visiting pages, sharing, downloading assets, attending events, or contacting sales.
Template mix-and-match flexibility empowers designers to optimize posts according to the unique needs of company pages, audiences, and strategic objectives. Let’s discuss ways to measure effectiveness.
Key Metrics to Benchmark Post Performance
Unlike other social platforms focused on engagement, LinkedIn prizes tangible actions that support business growth. Relevant metrics include:
This tracks potential views based on follower numbers. Impressions transforming into clicks reveal content resonance.
Higher click-through rates signal posts with relevance that inspired viewers to learn more through links or page visits.
Active visible engagement like shares, retweets, mentions, and comments indicate quality content reaching wider audiences.
Measure inbound leads, sign-ups, and contact or demo requests driven by gated asset downloads, events, and sales prompts.
Assess website visits, newsletter subscriptions, blog readership, and other actions from LinkedIn referrals using UTMs for attribution.
Gauge talent engagement through metrics like open role impressions, clicks, applications, and InMail response rates.
For B2B companies, track LinkedIn content contributions to account connections, deal progression, and closed revenue aided by marketing-sales integration.
Employee Reach and Amplification
Analyze how much staff engage with posts through likes, shares, and comments as well as how far they voluntarily extend reach.
Consistent metrics analysis guides impactful iteration aligned to performance insights. Now let’s discuss maximizing reach.
Expanding Organic Reach With Post Optimization
Reach extends through both follower growth and viral sharing. Tactics like search and hashtags boost visibility:
Complete Profile Information
Filling out corporate description, employee numbers, locations, and contact details improves chances of appearing insearcher results.
Include Targeted Keywords
Leverage trending industry phrases and keywords followers use in searches within organic post text and metadata to drive discovery.
Integrate 1-2 highly targeted and popular hashtags like #smallbiz, #hiring, or #cybersecurity, but avoid overuse.
Curate Into Themed Playlists
Organize and sequence posts chronologically in playlists around topics to provide playlists for followers seeking specific types of content.
Turn Posts Into Ads
Amplify engagement by repurposing popular organic posts into paid LinkedIn Sponsored Content and Message Ads to defined target audiences.
Share links to posts across email, websites, other social channels, and employee networks. Encourage executives to amplify.
Foster Employee Advocacy
Equip staff to voluntarily share posts with guidance, resources, and incentives as brand ambassadors expanding reach.
Learn From High Performers
Analyze metrics of best-performing posts to apply lessons on optimal content, visuals, and messaging worth recreating in new post formats.
With the right templates and engagement strategies, LinkedIn presents a huge opportunity to strengthen lead generation, recruitment, and branding by consistently delivering value to professional followers.
Templates streamline quality content creation while allowing customization and refinement over time based on performance. Key tips include:
- Templates help demonstrate thought leadership, recruit talent, support sales, promote products, and announce company news.
- Long-form posts, curated digests, listicles, quotes, job postings, Q&As, events, and hashtag campaigns all engage followers.
- Feature visuals, structure text cleanly, dramatize headlines, maintain branding, personalize copy, enable sharing, watch timing, and provide clear CTAs.
- Track impressions, clicks, engagement, leads, referral traffic, talent metrics, sales impact, and employee reach to optimize post strategies.
- Complete profiles, include keywords, promote hashtags, curate playlists, repurpose into ads, cross-promote, encourage employee advocacy, and analyze top performers.
With practiced consistency across tailored post templates, company LinkedIn pages become dynamic hubs engaging and converting professional audiences. Design posts to provide ongoing value, not just intermittent self-promotion.
- 1 What Types of Templates Help Designers Create LinkedIn Posts for Company Pages?
- 1.1 The Role of Templates for Company LinkedIn Pages
- 1.2 Mapping Post Templates to LinkedIn Page Goals
- 1.3 LinkedIn Post Template Types
- 1.4 Optimizing LinkedIn Post Design
- 1.5 Key Metrics to Benchmark Post Performance
- 1.6 Expanding Organic Reach With Post Optimization
- 1.7 Key Takeaways