Social Media Managers: Providing Custom Templates and Graphics
For social media managers juggling multiple brand accounts daily, custom templates and graphics are invaluable tools streamlining content creation and establishing cohesive aesthetics. But original custom design requires time or budget many social professionals lack.
This creates a major opportunity to sell done-for-you templates and graphics catering specifically to the needs of time starved social media managers. Whether designing fully editable templates or completely customized static posts, graphics services solve urgent pain points for this audience.
In this guide, we’ll explore tips for creating on-brand templates, post suites, story images and more that social media managers crave – along with strategies for profitably packaging and promoting graphics offerings directly to this niche. Let’s help social pros wow brand followers.
Conduct Customer Research
Start by surveying social media managers directly on their design needs and pain points when creating content.
Gather data on the most requested templates for different platforms and content types – posts, ads, highlight covers, profiles etc.
Brand Style Preferences
Note the visual styles and elements social managers seek for conveying brand personalities – serious and sleek, fun and playful, minimalist, illustrated etc.
Identify requirements around dimensions, formats, resolution etc. for each platform to ensure templates are production ready.
Understand biggest graphic design friction points like lack of art skills, low budgets, no designer access that solutions must solve.
Ask directly what managers can realistically invest monthly for outsourced design help to align pricing accordingly.
Go straight to this audience to identify high-value opportunities tailored to their needs.
Offer Customizable Social Media Templates
One lucrative offering for social professionals is creating suites of fully customizable and brandable templates for diverse needs. These offer flexibility and extended utility versus one-off posts. Useful for:
Posts featuring blog headline images and stylized embeds make sharing links visually engaging while consistent.
Product Promotion Posts
Templates featuring product shots, pricing, and uniform copy make promotions on-brand across networks.
Lead Nurturing Sequences
Series of coordinated templates dairy-dripping value educate and convert customers.
Specials and Sales Posts
Templates announcing discounts, coupons, and promos help managers react fast to promotions.
Holiday & Event Posts
Specialized graphic templates help managers commemorate holidays from Valentine’s Day to Earth Day on-brand without starting from scratch.
Profile Images & Layouts
Cohesive profile images, layouts, and configurations keep brand social pages uniform.
Equipping social managers with versatile templates saves valuable production time while providing brand consistency.
Craft Custom Imagery and Graphics
For brands desiring completely custom content, design exclusive static posts, images, and assets like:
Social Post Images
Create batches of platform-specific imagery for rotating feeds – quotes, event announcements, behind-the-scenes, spotlights etc.
Develop informational and statistical visuals that brands can uniquely share to establish thought leadership.
Branded Story Graphics
Design coordinating sets of colorful story images managers can upload natively into tools like Instagram Stories.
Assemble themed collections of eye-catching visuals like giveaway graphics, holiday posts etc. managers can spread over campaigns.
Produce short branded video clips delivering information or celebrating events for attention-grabbing impact.
Design overlay header graphics showcasing products, people and brand personality to liven up account profiles.
One-of-a-kind custom images provide brands unique content worth sharing far and wide.
Offer Graphics Support Retainers
Provide ongoing value and guaranteed income by selling monthly graphics support plans with tiered deliverables:
5-10 static social media posts per month. Best for platforms prioritizing permanent content.
10-20 mix of static posts and story templates. Adds ephemeral content creation.
20-30 posts, 10-15 stories, plus 5 customized graphics like infographics, videos etc. Provides complete custom content.
50+ posts, 20+ stories, 10 premium graphics etc. For large multi-account brands.
Sell blocks of extra a la carte graphics beyond plan allowances forheavy promotion periods.
Retainer bundles provide predictable recurring revenue while offering loyalty perks and discounts.
Streamline Efficient Graphic Creation
Optimize your creative process to maximize output and profitability. Tactics include:
Create Style Guide Templates
Develop templates, color swatches, font/layout details etc. for each client to facilitate on-brand designs efficiently.
Save Brand Assets Centrally
Have clients provide logo files, product images, headshots etc. in a shared digital asset library for easy access.
Establish Clear Request Workflows
Outline how clients should submit requests, specifications, approvals etc. to coordinate seamlessly.
Set Realistic Turnaround Expectations
Communicate fulfillment timelines clearly so clients plan requests accordingly. Under promise to over deliver.
Re-Purpose and Repurpose
Adapt client graphics and assets for additional templates and post formats to multiply value.
Build Up Multi-Client Asset Libraries
Retain and organize fonts, themes, objects etc. from past clients to mix-and-match for future projects faster.
Streamlining creative systems maximizes output from time invested.
Structure Pricing and Packages Attractively
Optimizing pricing and presentation boosts conversion. Tactics include:
Research Industry Rates
Compare competitor social media design pricing tiers to align with client expectations.
Offer Package Discounts
Offer 10-20% discounts on monthly retainers versus individual project rates to incentivize commitments.
Accept Multiple Payment Methods
Facilitate frictionless payments by accepting cards, bank transfers, mobile wallets, invoicing etc.
Be Transparent About Process
Explain how you develop and deliver clients’ graphics to justify rates. Detail has value.
Showcase Work Prominently
Display best client content samples front-and-center on sales pages to showcase quality that warrants pricing.
Provide Client Testimonials and Reviews
Sprinkle credible social proof throughout sales collateral reinforcing exceptional service claims.
Well-constructed packages and polished presentation help justify premium pricing.
Promote Offers Through Multi-Channel Marketing
Raising awareness for your services among the target social media manager audience takes savvy outreach.
Optimized Web Presence
Create a website and content focused on graphic design for social pros optimized with relevant keywords and highlighted services.
Run Google and Bing ads targeting buyers actively searching for terms like “social media templates”, “custom graphics” etc. to intercept demand.
Build lists marketing agencies, solopreneurs etc. and send one-to-one personalized inquiries showcasing relevant examples of your work.
Network and Connect Directly
Join LinkedIn groups, Facebook communities etc. frequented by social managers and engage personally to solicit business.
Provide Free Samples
Giveaway free customizable templates, guides, or resources to showcase work and build relationships with prospects.
Referrals and Affiliates
Incentivize existing happy clients to refer your services to peers for discounts and rewards.
Diligent self-promotion is required to sustainably generate new client acquisitions long-term.
Stunning graphics separate social media brands that grab attention from those failing to engage. Yet original custom designs remain out of reach for many managers and agencies.
This creates lucrative opportunities for creatives willing to focus their skills on serving this audience with done-for-you templates and imagery. By combining customer research, efficient processes, attractive packaging and pricing, and targeted outreach, graphic artists can build a sustainable business catering to social media manager needs.
While promoting services takes consistency, the ability to solve urgent problems for an underserved niche unlocks major profit potential. With the right approach, creatives can earn substantial income while helping social managers impress followers.
By providing the visual punch today’s brand building demands, graphic designers become invaluable allies helping busy professionals make lasting impressions.
- 1 Social Media Managers: Providing Custom Templates and Graphics
- 1.1 Introduction
- 1.2 Conduct Customer Research
- 1.3 Offer Customizable Social Media Templates
- 1.4 Craft Custom Imagery and Graphics
- 1.5 Offer Graphics Support Retainers
- 1.6 Streamline Efficient Graphic Creation
- 1.7 Structure Pricing and Packages Attractively
- 1.8 Promote Offers Through Multi-Channel Marketing
- 1.9 Conclusion