Crafting and Selling Online Workout Plans That Users Love
Crafting and Selling Online Workout Plans That Users Love
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Crafting and Selling Online Workout Plans That Users Love

Welcome to the ultimate guide on crafting and selling online workout plans that users love! In today’s digital era, more and more people are turning to online platforms for their fitness needs. Whether you are a fitness professional looking to expand your reach or an aspiring entrepreneur wanting to tap into the lucrative fitness industry, creating and selling online workout plans can be a rewarding venture. In this article, we will explore the importance of a well-designed workout plan, how to create a successful online fitness business, tips on crafting captivating workout plans, the key elements of an online workout plan, and strategies for pricing and selling your plans online.

The online fitness industry has exploded in recent years. With gyms closed during the pandemic, many fitness enthusiasts turned to digital solutions to maintain their workout routines. This presented online personal trainers and coaches with huge opportunities to provide virtual training programs.

However, simply uploading some workout videos is not enough anymore. To stand out in the crowded digital fitness space, you need to craft comprehensive workout plans that users will love, see results from and keep coming back for more.

What is the importance of a workout plan?

A workout plan is a structured program that outlines specific exercises and activities to help individuals achieve their fitness goals. Having a well-crafted workout plan is essential for several reasons:

Setting fitness goals

A workout plan provides individuals with a clear roadmap towards their fitness goals. Whether it’s weight loss, muscle gain, or overall health improvement, a workout plan helps individuals set realistic and achievable objectives.

Diverse exercise variations

A good workout plan includes a variety of exercises that target different muscle groups and provide a well-rounded fitness routine. This variety helps to prevent boredom, keeps users engaged, and maximizes the effectiveness of their workouts.

Nutrition guidance

A comprehensive workout plan also includes nutrition guidance to complement the exercise routine. Proper nutrition is crucial for optimal fitness results, and a well-designed meal plan can help users make informed choices about their diet and fuel their workouts effectively.

Here is a detailed guide on creating stellar workout plans to sell online and delight your clients:

Know Your Audience

The first step is getting crystal clear on your target audience. Analyze important factors like:


Are you creating plans tailored specifically for men or women? Or will you take a unisex approach? Gender impacts factors like exercise selection and nutrition needs.

Age Group

Are your clients predominantly young adults, middle aged or seniors? The workouts and intensity levels need to suit the age demographic.

Fitness Level

Are you targeting beginners, intermediate or advanced fitness levels? Workout difficulty, recovery times etc will vary based on current client capabilities.


Understand your clients’ primary fitness goals e.g. fat loss, muscle gain, strength, endurance, flexibility etc. Cater the plan accordingly.


Take into account common client limitations like injuries, medical conditions, accessibility needs and equipment availability at home.

Likes & Dislikes

Get a sense of exercise types and formats your audience enjoys or dislikes. This provides insight into what will motivate them or not.

By pinpointing exactly who your workout plans are for, you can craft offerings that resonate with their needs and preferences for maximum engagement and results.

Determine The Right Program Length

Online workout plan durations typically range from four weeks to twelve weeks. Consider these factors while deciding ideal program length:

Client Goals

What fitness milestones can realistically be achieved in different periods like one month, two months etc? Align lengths to target goals.

Commitment Level

Are your clients ready for intense, lengthy programs or would shorter plans work better initially? Evaluate their commitment bandwidth.

Pricing Strategy

The duration impacts price points. For affordable entry-level options, try shorter plans first to hook clients.

Milestone Moments

Leverage major events like New Year’s resolutions to attract clients to your program launches with compelling messaging.

Marketing Campaigns

Sometimes it makes sense to align program lengths to your sales and marketing campaign cycles for easier onboarding.

Fitness Journey

For beginners, start with smaller plans focused on foundations first before graduating them to longer, advanced programs.

By carefully calibrating program duration, you create workout journeys that feel achievable yet satisfying for your clients.

Craft Dynamic Workout Formats

The secret sauce of online workout plans that clients love is variety and dynamism in daily routines. Explore these format options:

Strength Training

Incorporate resistance training using bodyweight, dumbbells, kettlebells, resistance bands etc. Focus on major muscle groups.


Include High Intensity Interval Training with bursts of intense exercise followed by brief rest periods to rev up calorie burn.


Steady state cardio like running, cycling, rowing etc improves heart health. You can also try dance cardio for fun.


Add flexibility and mobility work via beginner friendly yoga flows, breathwork and meditation.


Pilates builds core strength and stability through controlled movements. Include mat and reformer options.

Active Recovery

Schedule lower intensity active recovery days focusing on gentle stretching, foam rolling and brisk walks.

Hybrid Workouts

Fuse together multiple modalities like strength + HIIT or yoga + pilates for diverse, stimulating routines.

Equipment & Bodyweight

Provide exercise variations using both free weights, machines as well as bodyweight for flexibility.

Indoor & Outdoor

Blend indoor home workouts with outdoor workouts at parks, trails etc to keep things exciting.

Featured Focus

Dedicate workout days to focus on specific muscle groups, activities or skills.

By programming varied workout styles, you keep clients engaged while also ensuring balanced fitness development.

Personalize Workout Plans

One major advantage of online workout plans is the ability to customize programs for individual clients based on:


Personalize plans by prioritizing exercises that target each client’s specific goals.


Substitute challenging exercises that may be problematic for a client with easier alternatives.


Match workout intensity and volume to each client’s fitness level – beginner, intermediate or advanced.


Suggest flexible workout schedules that fit with the client’s lifestyle and commitments.


Recommend workout formats suitable for the client’s exercise location – home, gym or outdoors.


Include preferred exercises and training styles while avoiding disliked ones to boost motivation.


Craft home-based plans based on equipment the client already owns for quick implementation.


Adjust exercise progressions and technique coaching based on a client’s current capabilities and movement patterns.

With personalized programming, your clients get the feeling of an exclusive training experience adapted just for them even in a digital plan.

Structure Effective Weekly Plans

The right weekly workout plan framework provides clients with optimally balanced training while being easy to follow. Use these planning best practices:

Split Muscle Groups

Split major muscle groups across different training days to allow adequate rest and recovery in between working the same muscles.

Order Intelligently

Sequence workout days intelligently so fatigued muscle groups have time to recover before being trained again.

Mix Up Intensities

Vary workout intensities through the week – include some high intensity days along with easier recovery days.

Add Rest Days

Schedule complete rest days or light active recovery activities where possible to give the body necessary breaks.

Set Realistic Frequency

Set weekly workout frequency in line with your client’s lifestyle. Avoid overloading the schedule.

Establish Consistency

Encourage consistent workout days and times where possible to make routines a habit.

Highlight Flexibility

Note which workouts can be done on flexible schedules and swapped around if needed by clients.

Use Calendar Layouts

Visually planning weekly workouts on a calendar makes the routine easy to absorb and execute.

With smart weekly workout periodization, you help clients make steady progress without overtraining or burnout.

Craft Follow-Along Home Workouts

Recording follow-along workout videos that clients can access anytime is a scalable way to deliver your online training plan. Here are tips for high-quality home workout videos:

Shoot Clear Visuals

Ensure you are clearly visible in frame while demonstrating exercises with good lighting and multiple camera angles.

Use Verbal Cues

Provide clear verbal cues for movement tempo, modifications, repetitions and switching exercises throughout the workout.

Add On-Screen Text

Use on-screen text overlays to recap exercise names, equipment and repetitions for easy reference.

Include Modifications

Demonstrate exercise modifications with easier progressions so clients can adapt as per their level.

Highlight Form

Remind clients regularly about proper form and technique to maximize results and avoid injury.

Mix It Up

Vary exercises, movement patterns and equipment used across workout videos to build full-body functional fitness.

Feature Different Locations

Shoot workout videos both indoors and outdoors for visual variety.

Keep It Concise

Ideally keep workout video length between 20-45 minutes to hold viewer attention and encourage participation.

Provide Options

Consider creating multiple workout variations for each day at varying intensity levels so clients can pick based on how they feel.

Make Playlists

Organize workout videos from the plan into playlists on your channel to simplify access for clients.

Recording energetic, well-instructed home workout videos gives your online training plans an accessible interactive element clients will love.

Curate Complementary Nutrition Plans

Diet and nutrition are just as important as exercise for fitness success. Provide value-added nutrition guidance in your online workout plans via:

Meal Plans

Pull together balanced, wholesome meal plans aligned with client goals to simplify healthy eating.

Grocery Lists

Generate personalized grocery shopping lists based on your meal plans to streamline the process.

Recipe Suggestions

Recommend recipes that suit client preferences and diet parameters to expand their healthy cooking repertoire.

Portion Guidance

Share ideal portion sizes and macro splits to educate clients on optimal fueling for their workouts and goals.

Hydration Tips

Provide hydration guidelines personalized based on client stats, climate and activity levels.

Supplement Recommendations

Suggest supplements that can enhance workout performance and recovery as needed.

Lifestyle Adjustments

Advise clients on lifestyle tweaks to boost nutrition like stress management, sleep hygiene, reducing alcohol etc.

Flexible Eating

Offer flexible, interchangeable meal plans rather than rigid diets to make nutrition guidance more maintainsble long-term.

Allergy Alternatives

Provide ingredient swaps and advice on dining out for clients with dietary restrictions or allergies.

Nutrition coaching gives your training plans an expanded scope with guidance for clients to eat right and fuel their fitness.

Incorporate Effective Recovery Strategies

Hard training sessions need to be counterbalanced with adequate recovery. Build sufficient rest into your online workout plans via:

Rest Days

Schedule complete rest days or active recovery activities like walking, yoga, stretching etc to give the body necessary breaks.

Sleep Recommendations

Advise clients on prioritizing sleep quantity and quality to drive recovery. Include sleep hygiene tips.

Stress Management

Share stress management techniques like meditation, breathwork and mindfulness that alleviate training stress.

Soft Tissue Work

Demonstrate foam rolling, massage and other self-myofascial release methods to reduce muscle tightness and soreness.

Cool Downs

Include structured cool down stretches and light aerobic activity at the end of workout videos to aid muscle recovery.


Explain how nutrition choices affect recovery. Guide clients on protein intake, hydration and anti-inflammatory foods.


Suggest supplements like protein powders, creatine and multivitamins that can help optimize recovery as needed.

Lifestyle Factors

Discuss outside lifestyle factors like alcohol moderation, ergonomics and nature exposure that influence recovery.

Rest Variations

Vary complete rest days with active recovery activities like yoga to maintain movement on sore days.

Building recovery time into online workout plans helps clients bounce back faster, prevent burnout and have the capacity to keep progressing.

Track & Adjust Progress

An effective online workout plan has mechanisms to track client progress and adjust programming accordingly via:


Conduct fitness assessments before starting the plan to benchmark strength, endurance, flexibility etc.


Repeat fitness assessments at multiple points during the plan to quantify improvements over baseline.

Measurement Tracking

Guide clients to track key measures like weight, body fat percentage, inches lost etc. to monitor changes.

Before Photos

Have clients take “before” photos at various angles for side by side comparisons later.

Milestone Check-Ins

Check in at set milestones to evaluate if clients are on pace for their goals or need plan adjustments.

Exercise Logging

Have clients log workouts, weights, reps etc. to ensure they are progressing workout intensity and volume.

Client Feedback

Solicit client feedback on plan effectiveness and suggestions for improvements.

Plan Modifications

Use client progress data and feedback to modify workout and nutrition plans as needed.


Adjust plans with different training stimuli if clients hit plateaus to restart progress.

Ongoing plan adjustments informed by measured client results ensures they stay on an upward fitness trajectory.

Motivate and Support Clients

The human coaching element is vital for online workout plan success. Strategically motivate and support clients via:

Onboarding Communication

Send a warm, enthusiastic welcome message when clients start their plan to set the tone and build rapport.

Celebrate Milestones

Acknowledge client milestones big and small to positively reinforce achievements.

Share Transformation Stories

Inspire clients by sharing other client success stories, before/after photos and testimonials.

Encourage Community

Foster community by introducing training partners and group challenges on social media.

Send Reminders

Gently remind clients of upcoming workouts or tasks to help them stick to their plan.

Post Tips & Advice

Share fitness, nutrition and lifestyle tips aligned with client goals throughout the program.

Be Responsive

Promptly respond to client questions and concerns via your preferred communication channel.

Check In

Proactively check in on client progress, blockers and mindset in one-on-one conversations.

Offer Flexibility

If life events intervene, offer plan extensions or prolonging rest periods so clients don’t drop off.

Your personal guidance and support helps clients implement online workout plans successfully and see them through to results.

Optimize The Client Experience

Making your online workout plans seamless and easy to follow enhances client satisfaction and retention over the long term. Focus on:

Intuitive Delivery Platforms

Deliver plans through user-friendly apps, websites or programs that provide a great client experience.

Clear Organization

Structure workout plans and materials logically so clients can find what they need easily.

Step-by-Step Instructions

Provide detailed, fool-proof instructions on how to get started, access plans and perform workouts correctly.

Well-formatted Content

Adhere to consistent headings, numbered steps and highlight key info to maximize skimmability.

Mobile Optimization

Ensure workout videos and materials are optimized for mobile devices – the primary viewing method.

Offline Accessibility

Allow clients to download workout videos and materials to access later without internet.

Tracking Integration

Integrate nutrition and workout trackers, calendars or journals for simplified tracking in one place.

Ongoing Updates

Notify clients of new workouts, features, guidance etc added over the course of their plan.


Pre-empt common user issues and questions with FAQs and guides on your website.

Making your online workout plans seamless and easy to follow enhances client satisfaction and retention over the long term. Focus on:

Package and Price Plans Strategically

How you package and price your online workout plans impacts their appeal to target customers. Consider these approaches:

Good, Better, Best

Offer tiered plans at varying price points and levels of personalization so clients can choose the right fit.


Bundle workout and nutrition plans together at an attractive package discount for improved value.


Offer ongoing access via monthly or annual membership plans once clients complete initial programs.

Hybrid Pricing

Price basic plans affordably to hook new clients, and charge premiums for high-touch personalization.

Client Segment Pricing

Offer discounted or specialized plans tailored to lucrative segments like busy moms, seniors etc.


Run periodic promotions and discounts to incentivize sign-ups and purchases around major events.

Payment Plans

Provide installment payment options to improve affordability of higher priced premium plans.

Corporate Rates

Offer discounted corporate rates for online plans to secure lucrative B2B client deals.

Referral Discounts

Encourage client referrals with discounts or rewards for both existing and new members.

Smart workout plan pricing and packaging strategies enable you to serve a wider range of customer budgets and needs profitably.

Promote and Sell Plans Effectively

Once you craft amazing workout plans, dedicate effort to marketing them for sales through:

Website Page

Create a dedicated website page to explain your online training plans clearly and persuasively.

Sales Letters

Send targeted sales letters and email sequences to past clients and prospects promoting your new plan offering.

Free Preview

Offer a free preview workout or sample from your plan to prospective buyers.

Promo Videos

Produce fun, energetic videos to showcase your plans and trainers on social media.

Client Testimonials

Sprinkle convincing client success stories, reviews and transformation photos across your marketing materials.

Free Consultation

Offer prospects a free fitness assessment or custom plan consultation to start relationships.


Host free webinars to demo your workout plans and answer attendee questions.

Social Promotions

Run social media and PPC ads driving to your plans’ sales page to attract buyers.


Recruit influencers and affiliates to actively promote your online workout plans for commission.

With the right marketing, you can attract an ongoing stream of clients excited to purchase your workout plans and achieve transformative results.

By taking the time to craft comprehensive online workout plans tailored to your target audience, you provide immense value that builds your client base for the long haul. Continuously refine your workout plans based on user feedback and assessments of what delivers the best results and experience. This helps cement your reputation as a top provider of online fitness programs users love and keep coming back to year after year.

How to create a successful online fitness business?

Creating a successful online fitness business requires a combination of expertise in the fitness landscape, effective revenue generation strategies, and impactful marketing techniques. Let’s explore these elements further:

Expertise in the fitness landscape

In order to craft workout plans that resonate with users, it is essential to have a deep understanding of the fitness industry and the needs of your target audience. Staying updated with the latest fitness trends, research, and training techniques will enable you to provide valuable and relevant content to your customers.

Revenue generation strategies

When selling workout plans online, it is important to have a clear monetization strategy. This can include offering various subscription models, one-time purchase options, or even creating upselling opportunities by providing additional services such as personalized coaching or access to exclusive online fitness communities.

Effective marketing strategies

In order to attract and retain customers, implementing effective marketing strategies is crucial. This can include social media promotion, content marketing, influencer collaborations, and optimizing your website for search engines to increase visibility and organic traffic. Engaging with your target audience through valuable and informative content will help build trust and credibility.

How to craft a compelling workout plan that resonates with users?

Crafting a compelling workout plan that resonates with users is an art that requires a strategic process and attention to detail. Here are some key tips:

Strategic process of plan creation

Start by identifying your target audience and understanding their fitness goals and preferences. Then, create a structured plan that is tailored to their specific needs. Consider factors such as fitness level, time availability, and equipment accessibility. Gradually progress the difficulty level and provide options for users to customize their workouts.

Clear instructions for exercises

When designing your workout plan, it is important to provide clear and concise instructions for each exercise. Include detailed explanations of proper form, exercise variations, and any necessary safety precautions. Visual aids such as images or videos can also enhance user understanding.

Incorporating interactive elements

To keep users engaged and motivated, consider incorporating interactive elements into your workout plans. This can include gamification elements, progress tracking features, and community challenges. Encourage users to share their progress and provide a platform for them to connect with fellow fitness enthusiasts.

What are the key elements of an online workout plan?

An effective online workout plan consists of several key elements that enhance user experience and results:

Progress tracking and user engagement

Include features that allow users to track their progress, such as exercise logs, performance metrics, and goal-setting capabilities. This not only helps users stay motivated but also provides valuable insights into their fitness journey.

Interactive elements for user motivation

To keep users engaged, consider incorporating interactive elements such as video demonstrations, virtual rewards, and real-time feedback. This helps create a sense of accountability and makes the workout experience more enjoyable.

Effective nutrition guidance

A comprehensive workout plan should be complemented by proper nutrition guidance. Provide users with access to meal plans, healthy recipes, and nutrition tips to support their fitness goals and overall well-being.

How to price and sell workout plans online?

Pricing and selling workout plans online can be a strategic process. Here are some tips:

Choosing the right pricing models

Consider different pricing models such as one-time purchases, monthly subscriptions, or tiered pricing based on the level of content or personalized support provided. Offering multiple options allows users to choose the most suitable plan for their budget and preferences.

Creating value for users

Ensure that your workout plans provide significant value to users. This can include additional resources such as workout calendars, meal planning tools, or access to exclusive content. Providing exceptional customer service and delivering on your promises helps build trust and loyalty.

Utilizing online platforms to sell

Take advantage of online platforms such as your own website, fitness marketplaces, or mobile apps to sell your workout plans. Leverage the power of social media and influencer collaborations to reach a wider audience and increase your chances of making sales.

By following these guidelines, you can craft and sell online workout plans that not only help users achieve their fitness goals but also allow you to build a successful and profitable online fitness business. Remember to continuously adapt and improve your plans based on user feedback and market trends to stay ahead of the competition. Start your journey today!


By Dani Davis

A true visionary in the realms of tech writing, digital storytelling, and e-commerce, Daniel Davis (known as Dani) has carved out an exceptional career spanning over 15 years. Born and raised in San Francisco, Dani's innate affinity for technology and creative expression propelled them to explore the intricacies of computer science while honing their storytelling abilities. Their unique blend of technical expertise and narrative prowess laid the foundation for their multifaceted success. Dani's journey has been marked by groundbreaking achievements, including authoring bestselling books that demystify complex technological concepts through captivating narratives. As the founder of the influential online platform "TechTales," Dani has created a hub for educational content, podcasts, and video essays that cater to tech enthusiasts worldwide. Moreover, as the head writer of, a leading resource for e-commerce and digital marketing, Dani has established themselves as a preeminent authority in the field of online business and entrepreneurship. Their consulting work, speaking engagements, and advocacy efforts have inspired countless individuals, solidifying their legacy as a true pioneer in the digital age.

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