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Essential Tech Tips for New Online Course Creators

Starting an online course business can be intimidating with the wide array of technology required. From course creation tools to marketing software, it seems like a lot to wrap your head around.

However, with the right strategic focus on the most essential tools and platforms, you can launch your first course smoothly without getting overwhelmed.

This comprehensive guide shares key technology tips tailored to new course creators. Follow this advice to establish a flexible tech stack that grows with your business over time.

Are you considering creating an online course but don’t know where to start? Don’t worry, we’ve got you covered! In this article, we will provide you with a step-by-step guide on how to create and sell online courses successfully. From choosing the right course topic to selecting the perfect online course platform, we will discuss all the necessary tech tips that will help you become a successful online course creator.

Choosing Your Core Online Course Creation Platform

The foundation of your tech stack is the platform you use to host and deliver your online course. There are many options to consider based on your needs:

All-In-One Course Platforms

Platforms like Teachable, Thinkific, Podia, LearnWorlds, and others provide you with course creation, hosting, delivery, and marketing tools in one integrated system.


  • Streamlined creation, marketing and analytics
  • Attractive course pages and checkout
  • Built-in audience building and email marketing
  • Templates and themes for customization


  • Monthly fees can add up for all features
  • More limited customization and integration
  • Locked into one vendor’s ecosystem

LMS Platforms

LMS platforms like Canvas, Moodle, Blackboard are designed first for schools and universities with advanced features.


  • Highly customizable and scalable
  • Powerful grading, quizzing and discussion tools
  • Integration with school systems


  • Steep learning curve and setup
  • More admin intensity
  • Mostly self-guided audience building

Website Plugins and Lite Platforms

Plugins like LearnDash and Restrict Content Pro add course functionality to your WordPress site. Other lite platforms like Podia Focus streamline specific parts of course delivery.


  • Leverage your existing website and traffic
  • Lower cost than all-in-one platforms
  • Keep control of tech stack


  • More setup work to integrate systems
  • Less guidance and hand-holding
  • Potentially more admin overhead

Evaluate your tech comfort level, audience, and growth plans when choosing a central platform.

Key Software and Tools to Enhance Your Online Courses

Beyond your core course platform, supplementary tools can level up your learning content:

Course Authoring Tools

Tools like Articulate Storyline, Adobe Captivate, TechSmith Camtasia, and Vyond let you easily create professional videos, animations, simulations and other rich media for your courses.

Interactive Content Tools

Tools like Genially, Interact, and H5P allow you to make your course more engaging with interactive exercises, assessments, quizzes, branching scenarios, 3D models and more.

Video Hosting and Editing

Platforms like Wistia, Vimeo, and YouTube are great for hosting your course videos. Video editors like WeVideo, Kapwing, and Filmora help you polish videos.

Presentation Slides

Slide-based tools like PowerPoint, Canva, Visme, and SlidesGo give you options for creating great presentations to include in modules.

Document Sharing

Platforms like Google Drive, Microsoft OneDrive, and Dropbox provide easy ways to share downloadable documents, PDFs, audio files and other assets with students.

Screen Recording

Tools like Loom, Screencast-o-Matic, and Screenflow allow you to record your screen and narrate video lessons.

Live Video Streaming

Go live with students using interactive video platforms like Zoom, Webex, Demio, and Streamyard.

With the right mix of multimedia tools, you can build immersive, engaging online learning experiences.

Marketing Sites and Tools to Promote Your Online Course

Once your course is ready, you need the right marketing technology mix to attract students. Useful options include:

Landing Page Builders

Landing page platforms like Leadpages, ClickFunnels, Unbounce, and Instapage make it easy to quickly build optimized sales pages, webinar pages, and more to convert traffic.

Email Marketing Software

Email platforms like Mailchimp, ConvertKit, and ActiveCampaign help you build an audience and automate email sequences to drive enrollments. Integrations with course platforms are essential.

Affiliate Marketing Networks

Affiliate platforms like Refersion, LeadDyno, and Post Affiliate Pro empower affiliates to promote your course and pay them commissions on sales.

Social Media Scheduling

Tools like Buffer, Hootsuite, and Sprout Social allow you to efficiently schedule social media updates across networks like Facebook, Twitter, LinkedIn, and Instagram.

Analytics Platforms

Analytics tools like Google Analytics and Google Data Studio track website traffic, lead behavior, referrals, sales funnels and more to optimize your marketing.

SEO Tools

SEO platforms like Ahrefs, SEMRush, and Moz provide keyword research, backlink analysis, rank tracking, site audits and other SEO capabilities to improve organic search traffic.

With the right marketing technology mix, you can cost-effectively drive and convert student leads at scale.

Administrative Tools and Software

To keep your online course business running smoothly, utilize tools to simplify administration:

Accounting Software

Accounting platforms like Quickbooks track income, expenses, profit/loss across your business and course sales.

Tax Planning Software

Tools like TurboTax assist with quarterly estimated income taxes, sales tax compliance, and keeping records to maximize deductions.

Project Management

Platforms like Trello, Asana, and Notion help you organize tasks across course creation, marketing, content production, and operations.

Day Scheduling

Calendar apps like Calendly allow prospective students to easily book calls and consults with you.

Customer Support

Tools like Intercom and Zendesk offer robust help desk ticketing to provide fast student support.

Resource Libraries

Platforms like Dropbox Paper, Notion, and Milanote give you one place to organize notes, content assets, research, and other resources.

Document Creation

Google Drive tools like Docs, Sheets, Slides, and Forms enable easy content and document creation.

Administrative software saves you time on backend workflows so you can focus on course creation and student experience.

Understanding the Basics of Creating Online Courses

What is an Online Course?

An online course is a digital learning experience that allows students to access educational content via the internet. It typically includes a combination of text, videos, quizzes, and assignments to facilitate learning.

Benefits of Being an Online Course Creator

Becoming an online course creator comes with various benefits. Firstly, it provides you with the opportunity to share your knowledge and expertise with a global audience. Secondly, it allows you to monetize your skills and create a profitable course business. Lastly, it offers flexibility and freedom as you can work from anywhere and at any time.

Step-by-Step Guide to Creating an Online Course

Creating an online course requires careful planning and execution. Here is a step-by-step guide to help you get started:

1. Define your course topic: Choose a subject that you are passionate about and have expertise in.

2. Research the demand: Ensure there is a market for your course topic by conducting thorough research.

3. Identify your target audience: Determine who your ideal students are and tailor your course content to their needs.

4. Create engaging course content: Develop high-quality content that effectively teaches your students.

5. Organize your course modules and lessons: Structure your course in a logical and progressive manner.

6. Incorporate multimedia and interactivity: Utilize videos, quizzes, and interactive elements to enhance the learning experience.

7. Choose the right course platform: Select an online course platform that meets your needs and provides the necessary features.

8. Market and sell your course: Create a compelling sales page and implement effective marketing strategies to promote your course.

9. Launch and manage your course: Prepare for a successful course launch and manage student enrollment and feedback effectively.

Selecting the Right Course Topic

How to Choose a Course Topic

Choosing the right course topic is crucial for the success of your online course. Consider your interests, expertise, and the demand in the market. Find a topic that combines your passion and the needs of your target audience.

Researching the Demand for Your Online Course

Before diving into course creation, it is essential to research the demand for your chosen topic. Look for similar courses in the market and analyze their popularity and success. This will help you gauge the potential demand for your course.

Identifying Your Target Audience

Understanding your target audience is vital for creating a course that resonates with them. Identify their demographics, interests, and pain points. This will enable you to create content that caters to their specific needs.

Creating and Structuring Your Course Content

Tips for Creating Engaging Course Content

To create engaging course content, consider the following tips:

1. Use a variety of multimedia: Incorporate videos, images, and audio to make the content more engaging.

2. Break down complex concepts: Present complex concepts in a simplified manner to enhance understanding.

3. Include interactive elements: Engage your students by including quizzes, assessments, and interactive activities.

Organizing Your Course Modules and Lessons

Organizing your course modules and lessons is essential for a seamless learning experience. Structure your content in a logical order, making it easy for students to follow and navigate through the course. Divide your course into manageable modules and lessons to prevent overwhelming your students.

Using Multimedia and Interactivity in Your Online Course

Utilize the power of multimedia and interactivity to enhance the learning experience. Videos, animations, and interactive quizzes can make your course more engaging and interactive. This will not only improve student retention but also make the learning process more enjoyable.

Choosing a Platform for Your Online Courses

Exploring Different Online Course Platforms

When choosing a platform for your online courses, consider factors like ease of use, pricing, features, and support. Some popular online course platforms include Udemy, Teachable, and Thinkific. Explore different platforms and choose the one that best fits your needs.

Considerations for Platform Selection

To select the right platform for your online courses, consider the following:

1. Customization options: Does the platform allow you to customize the course layout and design?

2. Payment options: Check if the platform offers flexible payment options for your students.

3. Integration capabilities: Ensure that the platform integrates with other tools and software you may need.

Comparing Pricing and Features of Online Course Platforms

Compare the pricing plans and features offered by different online course platforms. Look for features like course analytics, student management, and marketing tools. Consider your budget and the needs of your course before making a decision.

Marketing and Selling Your Online Course

Creating a Compelling Sales Page for Your Course

A compelling sales page is crucial for attracting potential students to your course. Include key information about the course, its benefits, and testimonials from satisfied students. Use persuasive language and visuals to entice visitors to enroll.

Promoting Your Course through Social Media and Email Marketing

Social media and email marketing are powerful tools for promoting your online course. Leverage platforms like Facebook, Instagram, and LinkedIn to reach your target audience. Build an email list and send out regular updates, exclusive content, and special offers to generate interest and drive sales.

Implementing Effective Pricing and Sales Strategies

When pricing your online course, consider factors like the value you offer, competition, and the affordability of your target audience. Implement sales strategies like limited-time offers, early bird discounts, and bundle deals to encourage enrollment and boost sales.

Launching and Managing Your Online Course

Preparing for a Successful Course Launch

Before launching your online course, make sure you have everything in place. Test your course content, check for any technical issues, and ensure that your course platform is set up correctly. Create a launch plan and build anticipation among your audience through teasers and sneak peeks.

Managing Student Enrollment and Course Access

Once your course is live, it is crucial to manage student enrollment and course access effectively. Ensure that students can easily enroll and access the course materials without any difficulty. Respond promptly to student queries and provide ongoing support throughout the course duration.

Collecting and Analyzing Student Feedback

Collecting feedback from your students is essential for improving your course and enhancing the learning experience. Gather feedback through surveys, assignments, and discussions. Analyze the feedback and make necessary adjustments to your course content and delivery.

Key Takeaways for Your Online Course Tech Stack

When getting started with your online course technology, keep these tips in mind:

  • Carefully evaluate core course platforms and choose one aligned to your strategy
  • Complement your platform with multimedia tools to create immersive learning
  • Build a marketing technology mix optimized for lead generation
  • Automate administrative tasks with project management and operations tools
  • Start lean. Add tools as needed. Don’t overcomplicate your tech early on.
  • Ensure your core platform and tools integrate well together
  • Focus on platforms with strong course creator communities and marketplace visibility
  • Review tool tutorials and leverage customer support to quickly gain proficiency
  • Measure the ROI generated by paid tools to justify costs

By taking a strategic approach to your technology and leveraging the key tools shared above, you can deliver excellent online learning experiences while managing your time and costs effectively. With the right technology foundation, you’ll set yourself up for online course success.


By Dani Davis

Dani Davis is the pen name of the writer of this blog with more 15 years of constant experience in Content marketing and informatics product, e-commerce niche.

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