Launching Your Teaching Business: Start Selling Online Courses
Online courses provide a scalable way for educators to generate income while sharing their knowledge widely. But converting expertise into an impactful, profitable course-selling business takes strategy.
This comprehensive guide will cover how to launch your own teaching business selling online courses, from identifying your niche to attracting students globally. Follow these steps to create life-changing educational content that also earns passive income.
Why Sell Online Courses?
Courses provide teachers, trainers and subject experts powerful benefits:
Courses earn ongoing revenue through new enrollments month after month with minimal added effort required after the initial creation process.
Location independence and schedule freedom to work when and where you want after courses are uploaded and automated online.
Digital courses allow you to share knowledge with unlimited students compared to in-person teaching. Exponentially increase your reach.
High-quality courses establish you as an influential thought leader that audiences look to for guidance in your niche.
Higher Profit Margins
Selling information products online has minimal overhead compared to operating physical schools or facilities. Keep more of your revenue.
Impact more students seeking knowledge while doing work you’re passionate about. Align vocation with purpose.
Read on to learn the systematic process for launching a successful online course business.
Step 1: Determine Your Teaching Niche
Clarifying a profitable, in-demand niche is key so you create courses people actually need. Assess these elements:
Your Domain Expertise
What specific areas can you teach on authoritatively based on credentials, work experience and academic training? Which topics allow you to share unique value?
Get very specific on who you want to teach – their titles, goals, skill levels, industries etc. This focuses course marketing and customization.
Knowledge Gaps & Needs
What misunderstood topics or outdated practices could use your insider perspective? Where can you provide refreshing clarity?
Use tools like Google Keyword Planner to identify high-demand niches people are actively seeking courses around. Join hot conversations.
Consider niches related to hobbies or topics you geek out on. Passion projects you personally enjoy creating tend to succeed.
Conduct thorough self-assessment and audience research to match vibrant niche demand with your specialized expertise.
Step 2: Outlining Your Course Curriculum
With a niche selected, map out course content and structure focused on transforming students’ skills and capabilities:
Illustrate the Learning Journey
Outline the arc students will follow from unaware to mastery built on your proven methodology for elevating competence.
Address Common Mistakes
Equip learners to avoid conventional wisdom that leads newcomers astray. Correct wrong assumptions in your industry.
Make it Memorable
Use compelling stories, surprising statistics, humor and engaging examples that stick in the memory and heart. Structure content for maximum impact.
Back up lessons with credible statistics, cited research studies, client results, certifications and other proof elements that substantiate your authority on the material.
Bring concepts alive through well-designed slides, worksheets, audio, images, videos, examples and interactive elements tailored to diverse learning styles.
Focus on tactical how-to knowledge learners can apply immediately vs vague theory. Turn expertise into clear frameworks, step-by-step processes and models.
Crafting transformation curriculum requires understanding learners’ start point and end goal intimately. Lead them through the bridge in between.
Step 3: Producing Your Online Course
With your curriculum outlined, it’s time to bring your course to life through multimedia content. Follow these best practices:
Write Down Lessons Word-for-Word
Script each video and lesson thoroughly first instead of winging it. This ensures clear communication.
Look Directly Into the Camera
Make consistent eye contact and engage with the camera to simulate connection. This builds trust with at-home viewers.
Invest in Professional Equipment
Dedicate resources into cinematic lighting, microphones and cameras that make production value shine compared to amateur phone footage.
Break Lessons Into Small Chunks
Divide curriculum into targeted 5-20 minute video segments so learners can digest pieces without burnout before moving to the next component.
Add Engaging B-Roll
Cut away from lecture footage with relevant b-roll like screen recordings, graphics, animations and real-world examples that reinforce concepts visually.
Show Not Just Tell
Demonstrate practical examples and case studies in action – not just static slides. Dynamic video keeps energy high.
Approach course filming with excellence. Production quality elevates the learning experience and positions you as an authority worth investing in.
Step 4: Picking the Right Course Platform
Your course platform handles content delivery, payments, and student management seamlessly so you can focus entirely on education. Top options:
One of the most popular course platforms. Provides beautiful templates, marketing tools, analytics and mobile apps for selling online courses.
Intuitive course platform focused on content marketing, community engagement and student success tools to boost course sales.
Robust WordPress LMS plugin for selling courses seamlessly from your own website. Fully customizable.
All-in-one platform combining course creation, email marketing, landing pages, and membership sites for a complete online academy.
Features powerful course creation tools paired with marketing automation and student communication flows for online course sales.
Thoroughly evaluate platforms against your model and objectives before committing. Most offer free trials to test drive before deciding.
Step 5: Pricing Your Course for Profit
Pricing optimization and savvy packaging maximizes your profit margins:
Research Comparable Courses
Evaluate competitor course pricing to find the sweet spot balancing production costs, affordability and healthy profit margins given your niche.
Test Pricing Variations
Launch your course at 3-4 different price points like $200, $500 and $800 to quickly identify the ideal balance of conversions and revenue per sale.
Offer Multiple Purchase Options
Sell your course packaged into tiered pricing levels – entry-level access, pro access with bonuses, and premium access with elite extras. This captures wider budget ranges.
Promote Installment Payments
Allow students to pay over 3-6 months, interest-free. Breaking costs into smaller chunks improves access and cashflow.
Offer bundles combining your course with coaching, workbooks, or subscriptions at a bundled discount. Additional offerings increase average order value.
Create Hybrid Pricing
Blend one-time purchases like course bundles with recurring access subscriptions for ongoing learning. Mix models to diversify revenue streams.
Avoid leaving money on the table. Structure pricing strategically to maximize income while enhancing student perceived value.
Step 6: Marketing Your Course
Without promotion, no one can buy your course. Reach students through:
SEO Content Marketing
Publish blog posts and guides targeting student searches to attract organic traffic from Google. Search is the #1 discovery channel.
Facebook & Instagram Ads
Create interest- or lookalike-targeted social ads optimized with lead magnets to build a pipeline of potential students to retarget.
Recruit credible partners, influencers and companies to promote your course in exchange for commissions on sales. Leverage their audiences.
Webinars and Podcasts
Get interviewed on complementary shows and host free webinars to showcase your knowledge, courses and offers to engaged warm audiences.
Remarket specifically to past website visitors across the internet to re-engage leads. Repeated brand exposure nurtures top-of-mind awareness and sales.
Actively drive qualified traffic through multiple channels – both free and paid. Promote consistently, not just around launches. Ongoing visibility converts.
Step 7: Optimizing Your Sales Process
In addition to external promotion, maximize on-site conversion rates through:
Lead With Free Value Content
Blog posts, downloads, quizzes and videos build trust while capturing lead info through gated access. Give before asking for the “sale”.
Offer Payment Plans
Allow students to pay over 3-6 months to increase affordability for higher-priced courses. Recurring payment options work.
Incentivize With Bonuses
Offer webinar-exclusive bonuses like add-on workbooks, coaching calls and premium materials to boost perceived value. One-time-only exclusives entice action.
Flaunt rave reviews, ratings and transformation stories from past students. Video and written testimonials build trust in your courses.
Urgency and Scarcity
Strategically offer limited-time discounts, pricing grandfathering, contest deadlines or bundling to incentivize quick purchase.
Ensure Mobile Optimization
Confirm your course sales pages and checkout process convert seamlessly on mobile devices. Mobile drives over 50% of online traffic now.
Refine your sales workflow to reduce friction and objections leading people seamlessly into purchasing.
Selling online courses empowers you to maximize your teaching impact while earning residual income. With the right mix of specialized expertise, transformational curriculum and business strategy, you can build a flourishing course business making a difference.
Remember to always put student outcomes first. Continuously improve based on learner feedback. Stay on the cutting edge of instructional design for memorable digital experiences.
The opportunities to educate at scale await. Now you have the blueprint. It’s time to start sharing your knowledge with the world through online courses while hitting your income goals. You’ve got this!
- 1 Launching Your Teaching Business: Start Selling Online Courses
- 1.1 Why Sell Online Courses?
- 1.2 Step 1: Determine Your Teaching Niche
- 1.3 Step 2: Outlining Your Course Curriculum
- 1.4 Step 3: Producing Your Online Course
- 1.5 Step 4: Picking the Right Course Platform
- 1.6 Step 5: Pricing Your Course for Profit
- 1.7 Step 6: Marketing Your Course
- 1.8 Step 7: Optimizing Your Sales Process
- 1.9 Conclusion