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How Can You Repurpose Membership Site Content into New Products?

Membership site content represents an untapped goldmine. Repurposing existing courses, articles, videos, tools, and discussions into new standalone products amplifies their value.

This comprehensive guide covers creative strategies and proven tips to effectively repurpose membership site content assets into profitable books, courses, communities, and other products.

Membership sites have become increasingly popular among content creators. These sites provide a platform for creators to share exclusive content with their members, whether it be articles, videos, or online courses. However, what many content creators fail to realize is that their membership site content has the potential to be repurposed into new products. In this article, we will explore the concept of repurposing content and discuss various ways in which you can transform your membership site content into valuable new products.

Understanding Repurposing Content

Before we delve into the various ways to repurpose membership site content, let’s first understand what repurposing content actually means. Repurposing content involves taking an existing piece of content and modifying it to create a new format or medium. This allows you to reach a wider audience and give your content new life.

What is Content Repurposing?

Content repurposing refers to the process of taking existing content and presenting it in a different format or medium. This could be transforming a blog post into a video, dividing a long article into a series of social media posts, or creating an eBook from a collection of related articles. The goal is to breathe new life into your content and maximize its reach and impact.

Benefits of Repurposing Content

There are several benefits to repurposing content, especially when it comes to membership site content. Let’s take a look at some of these benefits:

Increased Member Engagement

Repurposing your membership site content allows you to engage with your members on multiple platforms and in different formats. Not everyone consumes content in the same way, so by repurposing your content, you give your members the opportunity to engage with it in a way that suits their preferences.

Added Value to Existing Content

Repurposing content adds value to your existing content by presenting it in a new and fresh way. By transforming your content into different formats, you provide your audience with more options for consuming the information, making it more valuable to them.

Time and Resource Saving

Creating new content from scratch can be time-consuming and resource-intensive. However, repurposing content allows you to leverage existing material, saving you time and resources. It’s an efficient way to create new content without starting from scratch.

Reaching a Wider Audience

Not everyone may be aware of your membership site and the valuable content you offer. By repurposing your content and sharing it on different platforms and mediums, you can reach a wider audience who may have otherwise missed out on your content.

Reinforcing Marketing Messages

Repurposing content allows you to reinforce your marketing messages across various platforms. By presenting your content in different formats, you can communicate your key messages repeatedly, increasing the chances of them being absorbed and remembered by your audience.

Improved SEO

Repurposing content can also have a positive impact on your website’s SEO. By publishing content in different formats and on different platforms, you increase your online presence and attract more traffic to your website. This, in turn, can improve your search engine rankings.

Ways to Repurpose Content

Now that we understand the benefits of repurposing content, let’s explore some effective ways to repurpose membership site content:

Syndication

One of the simplest ways to repurpose your membership site content is through syndication. Syndication involves sharing your content on other platforms, such as guest posting on relevant blogs or submitting articles to industry publications. This exposes your content to a new audience and helps establish you as an authority in your niche.

Transforming the Medium

Another way to repurpose content is by transforming the medium. For example, you can turn a written blog post into a video or podcast episode. This allows you to reach audiences who prefer consuming content through different mediums.

Dividing and Conquering

If you have a long piece of content, such as an in-depth guide or tutorial, consider dividing it into smaller, digestible chunks. You can create a series of social media posts, an email course, or even a webinar from a single piece of content.

Seeding Future Content

Repurposing old content can also serve as a great way to seed future content. You can take snippets or excerpts from your membership site content and use them as inspiration for new articles, videos, or social media posts. This helps you to keep your content fresh and relevant.

Repackaging

Repackaging content involves taking existing content and packaging it in a new format. For example, you can compile a series of related articles into an eBook or create a slide presentation from a collection of informative blog posts. This allows you to offer your audience valuable content in a different format.

Creating New Products from Repurposed Content

Now that you have repurposed your membership site content, it’s time to create new products from it. Here are some ideas for creating new products:

YouTube Videos

Turn your repurposed content into informative and engaging YouTube videos. Utilize visuals, demonstrations, and examples to bring your content to life and appeal to a wider audience.

Udemy Courses

Udemy is a popular online learning platform where you can create and sell courses. Utilize your repurposed content to create comprehensive and valuable courses that cater to the specific needs of your target audience.

Slide Presentations

Transform your repurposed content into visually appealing slide presentations. These presentations can be shared on platforms like SlideShare or used as educational resources during webinars or workshops.

Infographics

Create eye-catching infographics from your repurposed content. Infographics are highly shareable and can be used to convey complex information in a visually appealing and easy-to-understand format.

E-books

Compile your repurposed content into an eBook that can be offered as a free resource or sold as a valuable guide. E-books are a popular format for consuming information and can help to establish your expertise in your industry.

Podcasts

Transform your repurposed content into podcast episodes. Podcasts are a great way to connect with your audience and provide them with valuable insights and knowledge while they’re on the go.

Benefits of Membership Site Content Repurposing

Repurposing unlocks several key opportunities:

Increased Customer Value

Members gain more value from content accessed across membership site and repurposed products reinforcing each other.

Fresh Revenue Streams

New productized offerings targeted to wider audiences beyond just members diversify income.

Maximized Content Investments

Rather than solely locking content behind member paywalls, repurposing extends monetization and reach.

Expanded Brand Awareness

Adaptation for new channels and formats raises visibility and credibility through wider distribution.

Compounded Community

New tailored social spaces and networking around repurposed content compounds members’ sense of community.

Deeper Customer Relationships

Nurturing members through multi-channel content tailored to their needs and interests strengthens loyalty over time.

Enhanced Search Visibility

Unique versions of content boost SEO rankings, keywords, and discovery potential in search engines.

Flexible Business Models

Repurposing unlocks flexibility to evolve monetization models, partnerships, and customer experiences over the company lifecycle.

Let’s now explore common repurposing scenarios.

Repurposing Models for Membership Content

Consider repurposing membership content into:

Package the best sequences of lessons, exercises, discussions, and worksheets as polished branded courses on Udemy or your own platform.

Mobile Apps

Adapt content, quizzes, calculators, and tools into unique mobile apps extending convenient access beyond web alone.

Virtual Conferences

Compile workshop recordings, slides, and audio keynotes into professional multi-day virtual events attracting new niche audiences.

Physical Books

Curate top evergreen articles and guides into authoritative branded print books available across marketplace retailers.

Video Tutorial Series

Edit excerpts from lessons into bite-sized YouTube video follow-along tutorials for organic marketing.

Free Email Courses

Sequence short lessons distilled from deep content into free daily or weekly email auto-courses nurturing leads.

Create tailored Mastermind communities around specific content areas and outcomes for premium ongoing peer learning.

Digital Downloads

Offer individual tools, templates, datasets, graphics assets and other resources from within courses as standalone downloads.

In-Person Events

Transform virtual trainings and workshops into multi-day conferences, seminars, or intimate retreats adding exclusive in-person activities.

Group Coaching Programs

Facilitate small group cohort-based coaching integrating lessons with 1:1 support based on content blueprints.

Membership site content contains diverse repurposing potential. Now let’s discuss key steps in the repurposing process.

How to Repurpose Content in 6 Steps

Successfully repurposing content typically involves:

1. Audit Asset Library

Take inventory of all content assets – articles, courses, tools, discussions, multimedia. Assess topics, formats, reuse rights, and significance.

2. Identify New Opportunities

Research target audiences and their unmet needs. Look for gaps your assets could uniquely fill and new ways to monetize access.

3. Strategize Adaptation Approach

Determine packaging, pricing models, platforms, structures, and additional content needed to tailor assets for new formats based on audience goals.

4. Craft Repurposed Version

Adapt and rework selected assets for new context. Update examples, tone, format, and structures while retaining core intellectual property.

5. Develop New Content

Build out repurposed products with new supplemental content that complements existing assets based on format needs like exercises, discussions, or tools.

6. Market and Sell

Create tailored branding, sales pages, funnels, promotions, advertising, and launches coordinated across channels to maximize visibility for each repurposed offering.

Thoughtful adaption sustains integrity. Now let’s explore key decisions in repurposing process.

Key Considerations in Content Repurposing

Several factors guide effective adaptation:

Pricing Model

Evaluate one-time purchases, monthly payments, usage charges, ad revenue, or hybrid models balancing value, costs, and audience ability to pay.

Delivery Platform

Assess reach, capabilities, content formatting, integrations, and existing audiences across marketplace platforms, proprietary sites, apps, communities, and events that best align to goals.

Structure and Flow

Outline new table of contents, navigation, chapter sequences, lesson organization, and learning pathways tailored for repurposed formats and audience journeys.

Tone and Style

Adapt writing style, brand voice, examples, pop culture references, and localized details to suit new target demographics without losing brand identity in translation.

Supplementary Content

Determine additional formats needed like workbooks, Q&As, multimedia, guest contributions, current references, and expanded discussions that complement existing assets.

Length and Detail

Depending on format, condense concepts into more bite-sized content or expand key insights into deeper exploration based on audience needs.

Legal Protections

Register new intellectual property and update permissions for redesigned offerings to protect your rights and control usage terms.

Thoughtful repurposing preserves value while feeling fresh. Let’s now explore effective promotional strategies.

Promoting Repurposed Content Offerings

Hidden offerings earn no income. Promote adaptations smartly:

Spotlight Unique Value

Position new offerings as special editions, insider access, expanded versions, or compilations rather than just recycled content to spark interest.

Craft Captivating Descriptions

Write compelling sales copy, positioning statements, and product narratives that speak to buyer personas and their deepest needs specifically.

Seed with Free Samples

Let non-members preview samples of repurposed content through excerpts, free chapters, case studies, and webinars to demonstrate value before purchase.

Get Press and Reviews

Send advance review copies to media, bloggers, and influencers relevant to the new product’s niche. Quote credible endorsements.

Craft Dedicated Websites

Build dedicated sales sites with custom branding, copy, and media showcasing each new offering rather than cramming onto existing properties to make them shine.

Introduce Through Webinars

Host live or automated webinars telling the origin stories and previewing repurposed content products through behind-the-scenes presentations.

Entice Through Bundling

Offer special deals bundling access to the membership site and repurposed content together at an attractive discount for first-time buyers hesitant to try either offering alone.

Automate Cross Promotion

Link promotions of membership site content and repurposed offerings across sales funnels, email lists, social campaigns, and ads for sustained awareness.

With the right positioning and presentation, new offerings feel like fresh destinations worth exploring. Let’s also discuss membership integration strategies.

Integrating Repurposed Content with Memberships

Maintaining clear value between original and repurposed content keeps members engaged while attracting wider audiences.

Showcase Exclusivity

Communicate portions of repurposed content, insider stories, case studies, or bonuses still exclusive to members only to maintain perceived prestige.

Add Member Forums

Create private online communities specifically around repurposed content for discussing nuances and interacting on application for paid members to go deeper.

Prioritize Early Access

Reward loyal members by giving time-gated early access to repurposed content before public launch and at discounted prices to sustain value.

Bridge with Bundles

Offer members-only bundles pairing repurposed offerings with special membership site bonuses like 1:1 coaching, discounted access for friends, or exclusives.

Feature Member Co-Creation

Have select members co-author portions of repurposed content and highlight their contributions to build a culture of transparency, elevation, and participation.

Seed Initial Reviews

Encourage members to leave honest reviews and testimonials social proofing the value of repurposed offerings during launch periods to build credibility with wider audiences.

Fluid Membership Pathways

Structure flexible subscription upgrades allowing members to fluidly upgrade into tiered access across repurposed offerings as desired over time based on value.

Automate Usage Insights

Share dynamic reports benchmarking member usage of original and repurposed content for individuals to see cross-engagement correlating with achievements.

Strategic integration sustains loyalty while broadening reach. Let’s wrap up with key questions to ask.

Key Questions When Repurposing Content

Before diving into content repurposing, step back and assess:

  • What specific audience needs could your existing content uniquely address if repackaged?
  • Does your content library contain enough high-quality assets with reuse rights to sustain new products?
  • What mix of membership exclusives and wider offerings best serves business goals?
  • How should new offerings integrate with the membership to maintain or add value?
  • What formats and delivery platforms best align to each targeted buyer’s journey?
  • Can repurposed content justify standalone pricing or does bundling make more sense?
  • Do you have the bandwidth and skills to oversee professional repurposed content creation and marketing?
  • How will you maintain version control across adapted assets and their sources nimbly over time?
  • What new revenue, brand visibility, and customer engagement goals justify the effort of repurposing content?

Asking the right strategic questions upfront ensures you pursue repurposing opportunities in deliberate, tailored ways that move key business metrics.

Key Takeaways

Repurposing membership content unlocks profits and visibility. Key takeaways:

  • Repurposing increases customer value, enables new revenue streams, maximizes investments, expands reach, builds community, strengthens retention and flexibility.
  • Adapt content into online courses, mobile apps, virtual events, books, tutorials, email courses, communities, downloads, in-person events, and coaching programs.
  • Audit assets, identify opportunities, strategize adaptations, craft new versions, develop supplementary content, and market offerings.
  • Consider pricing models, platforms, content structure, tone, legal protections, length, and integrating with the membership.
  • Spotlight uniqueness, craft positioning, offer previews, get press, develop dedicated sites, host webinars, bundle access, and automate cross-promotion.
  • Maintain exclusivity, add forums, offer early access, bridge with bundles, feature co-creation, encourage reviews, structure flexible upgrades, and share usage insights.
  • Ask key questions regarding needs, assets, integrations, formats, resources, goals, and long-term flexibility before moving forward.

With careful repurposing frameworks, membership sites can significantly compound value while diversifying revenue channels over time. Continually create, adapt, and repackage evergreen content into new forms maintaining your expertise.

Repurposing membership site content can be a powerful strategy for content creators. By repurposing your content, you can increase member engagement, add value to your existing content, save time and resources, reach a wider audience, reinforce marketing messages, and improve your website’s SEO. With various ways to repurpose content and the potential to create new products from repurposed content, content creators can maximize the impact of their membership site content and provide value in different formats.

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By Dani Davis

Dani Davis is the pen name of the writer of this blog with more 15 years of constant experience in Content marketing and informatics product, e-commerce niche.

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