Selling Printables on Etsy: A Guide to Digital Download SalesSelling Printables on Etsy: A Guide to Digital Download Sales
34 / 100

Selling Printables on Etsy: A Guide to Digital Download Sales

Etsy has become one of the top marketplaces for independent creators to sell instant download printables. These digital products appeal to Etsy’s crafty audience and provide passive income opportunities for designers.

This comprehensive guide covers everything you need to know about selling printable artwork, stationery, planners, wall art and more successfully on Etsy. Follow these best practices to set up your own profitable printable shop.

Why Sell Printables on Etsy?

Etsy provides several key advantages for selling instant download products:

Built-in Audience

There are over 5 million active sellers and 90 million buyers on Etsy. This built-in traffic accelerates finding an audience for your artwork compared to standalone sites.

Trust and Brand Recognition

Etsy has become a trusted brand synonymous with unique handmade and vintage items. Buyers feel more confident purchasing from recognized platforms.

Handmade Ethos

Printables align perfectly with Etsy’s brand identity centered around showcasing makers’ crafts. Digital items fit right in.


Etsy’s seller interface makes opening and running a shop selling printables straightforward even for beginners.

Marketing Support

Etsy provides guidance for setting up and optimizing listings for visibility. Sellers can also purchase on-site ads easily.

Instant Access to Sales

Bank account integration enables fast access to shop earnings. Funds aren’t held.

While selling on your own site has advantages too, leveraging Etsy’s massive reach and existing printables activity accelerates growth.

Top Selling Printables Niches on Etsy

Nearly all printable genres thrive on Etsy. Some top niches include:

Art Prints – Wall prints, posters, calendars, notebooks, etc.

Stationery – Wedding invitations, planners, greeting cards, labels, etc.

Home Decor – Wall signs, pillows, frames, mobiles, wreaths, etc.

Party Printables – Banners, invitations, crafts, games, etc.

Clothing Templates – Sublimation files for t-shirts, mugs, bags, apparel, etc.

Paper Crafts – Scrapbooking elements, journals, albums, cut files, etc.

Educational Printables – Flashcards, learning activities, chore charts, etc.

Fonts and Graphics – Custom handmade fonts, SVG bundles, design elements etc.

Food Printables – Recipe cards, meal planners, baking toppers, etc.

Niches like planners, wall art and party bundles tend to be particularly lucrative. But identify opportunities in your specific interests and strengths.

Legal Guidelines for Selling Printables on Etsy

To avoid issues, ensure your printables align with Etsy’s allowed use policies:

  • You must hold all rights for images, graphics and fonts used. Do not use trademarked or copyrighted content unless you obtain proper licensing.
  • For templated designs, make sure text and imagery can be fully customized by the buyer. Don’t include pre-filled personal info.
  • State intended use in listings to set expectations. Clearly indicate if items are for personal or commercial use.
  • Use your own original photography for printable backgrounds and graphics whenever possible. Avoid stock imagery.

Read Etsy’s full printable policy details to ensure compliance. Following the rules protects your shop from copyright claims while also providing buyers legal peace of mind.

How to Create Best-Selling Printables

Design appealing, useful printables people want to craft with. Some tips:

Solve Buyer Problems

Look at frustrating situations printables could help make easier – keeping kids occupied, simplifying chores and tasks, organizing events, decorating on a budget, etc.

Provide Flexible Templates

Focus designs on editable templates with changeable text and image boxes buyers can customize fully to suit their needs.

Design for Usability

Ensure correct bleed, print margins, and layouts for usability as intended final products. List required paper sizes.

Offer Variety

Provide assorted options in each product listing – color palettes, multiple designs, orientations, sizes, etc.

Highlight Quality and Details

Emphasize quality materials used like cardstock types, number of pages, original illustrations and fonts created.

Incorporate Trends

Monitor best-selling niches and stay on-trend with popular themes, colors, and design styles preferred each season.

Use Trending Keywords

Optimize titles and tags to help buyers easily find your listings for relevant searches.

Show Printables in Use

Photograph items in realistic context – planners decorated, wall prints framed and displayed. Set expectations.

Optimizing printables for visual appeal, usability and current buyer demand drives conversions and reviews.

Photographing Printables and Digital Products

High-quality images are critical for printable product listings. Use these tips:

Mind the Details

Shoot at crisp angles that allow zooming in to see fine details of prints and templates.

Highlight Fine Text

Use props like magnifying glasses to showcase text and intricacies buyers want to inspect closely.

Photograph Mockups

Show artwork in mock framed, held objects, or environment scenes using digital mockup tools.

Pair Physical and Digital

Combine photos of tangible printable output with slideshows showcasing digital files.

Demonstrate Customization

Include images with text formatted in different ways to convey customizability.

Use Video Walkthroughs

Short clips walking through digital files provide additional visibility into printable versatility.

Style Cohesively with Props

Use accents like flowers and decor to tie images together as a cohesive set.

Thoroughly demonstrate printable files and output versatility through photos tailored to digital products.

How to Price Etsy Digital Downloads

When determining pricing, consider all the elements that set your printables apart. Factor in:

Uniqueness – More one-of-a-kind vs. template-based designs warrant higher pricing. The same applies to hand-drawn elements vs. clip art use.

Production Time and Costs – Account for physical supplies plus your hourly design rate. Don’t undervalue your time.

Printable Formats Included – Offering fully layered original files for maximum editing provides more buyer value than JPGs alone.

Commercial LicensesSelling rights priced for small businesses to resell printable end products earns more than personal use only.

Packaging and Bundling – Multi-piece sets with different options warrant higher pricing than individual items.

Production Quality – High resolution graphics and images printed on premium paper stock deserve increased price points.

Your Brand Reputation – As you build buyer trust and a following, you can command higher pricing than unknown sellers.

Monitor competitor items with similar components to stay aligned with prevailing market rates. Undercutting significantly devalues the marketplace.

Tips for Keyword Optimization on Etsy Printable Listings

Reach buyers searching for related digital products through targeted keywords. Optimize listings for:

Specific Niche Terms – wedding invitation suite, planner stickers, chalkboard signs, printable wreath, etc.

Design Aspects – floral printable, watercolor print, foil accents, brush lettering, SVG cut files etc.

Usage – wall art printable, commercial use, sublimation ready, wedding signs, party games etc.

Formats – digital clipart, digital paper, transparency printables etc.

Groupings and Themes – boho, farmhouse, nautical, floral, buffalo plaid prints etc.

Descriptive Product Attributes – instant download, layered, high resolution, 300dpi printable etc.

Production Methods – hand-drawn, die cut printable, print and cut file etc.

Ideal Buyers – teacher gifts, mom planner, customizable art etc.

Emotion-Based Keywords – inspirational, motivational, encouragement quotes etc.

Optimize listings for every descriptive keyword search buyers may use to find your products. Cast a wide net.

How to Photograph and Edit Printable Listing Images

Creative photos help printable products grab attention in Etsy search. DIY tips:

Use Natural Light

Bright window light during the day eliminates shadows. Sheer curtains diffuse direct sun.

Include Props for Scale

Place printables in context of props – held by models, displayed on walls or mock frames etc.

Limit Busy Backgrounds

Solid neutral walls or backdrops keep the focus solely on printable products themselves.

Show Variations

Photograph printables in different arrangements and mock settings. Create a story through a multi-photo slideshow.

Style Cohesively

Use colors, textures, framing, and accents that tie all images for a listing together into a polished set.

Pay Attention to Details

Capture crisp closeups and angles that allow zooming in on templates and text with clarity.

Edit for Consistent Branding

Apply your shop logo, color scheme, banners, text and editing effects uniformly across all listings.

Professional photos help handmade printables stand out while conveying quality. Invest time in great images.

Tips for Selling Wrap, Bag and Apparel Print Files

Some of the most popular printable downloads involve items shoppers use heavily like tote bags, shirts and gift wrap. Best practices:

Showcase File Versatility

Demonstrate use on different products – show the same designs mockup’d on a tote, shirt, mug, etc. so buyers understand adaptability.

List All Compatible Uses

Detail every printable surface compatible with file types in descriptions – ceramic, wood, vinyl, fabric, paper, etc.

Share Required Printing Info

Specify dimensions, bleed area, print margins and expected resolutions needed for optimal results.

Suggest Pairings

Cross-promote listing with suggested printable coordinating products like labels, gift tags, hang tags.

Style Flat and Modeled

Combine flat editable file previews with photos of products mockup’d in use.

Include Instructions

Provide a text file with guidance on printing and application like recommended transfer paper, heat temps and pressing time.

Clearly setting file use expectations eliminates improper printing that causes buyer frustrations.

Selling Multi-Piece Printable Bundles and Kits

Grouping complementary printables into bundles maximizes average order value. Some best practices:

Offer Varied Bundle Types

Appeal to different needs with assorted bundles – planning kits, birthday sets, wall art suites, classroom packs, etc.

Price at a Discount

Offer a 10-30% discount compared to individually purchasing each bundled item to incentivize higher quantity sales. But don’t devalue too heavily.

Suggest Use Cases

Describe ways all the bundled printables coordinate together in the listing description for different occasions – parties, gifts, events, etc.

Showcase Together

Photograph bundled items displayed and used together to demonstrate their cohesiveness.

Limited Time Offers

Offer special bundled packs for holidays, seasonal events or as part of a site-wide promotion to spur impulse purchases.

Promote Heavily

Feature bundles prominently in your shop announcements, email promos, social posts and site menus. Don’t just let them disappear among solo listings.

Strategic bundling increases average order value while offering shoppers tailored one-stop solutions.

Selling Printables through Wholesale and Commercial Licenses

Some buyers want to reprint and resell your designs or use them commercially. Accommodate this demand through:

Wholesale Pricing

Sell bulk printable packs at 50-70%+ discounts for wholesalers to reprint. Require a business license or minimum order volume.

Commercial Licenses

Offer licenses allowing businesses to use printables in commercial applications like merchandise, advertising, events etc. Price at 10-20X the personal use rate.

White Label Rights

Authorize removal of watermarks and branding from printables for unrecognizable use by other companies. Maximum pricing since you fully forfeit attribution and future rights.

Partnership Opportunities

Approach complementary businesses like party supply stores or stationery boutiques about reselling printable branded products through consignment or custom designs.

While managing commercial use adds complexity, it hugely expands income potential for your original artwork by licensing it more broadly.

Tips for Selling High-Value Printable Art

Wall art remains one of the most lucrative printable niches. Some tips for maximizing value:

Focus on Original Illustrations

Draw specialized illustrations from scratch yourself rather than using generic clip art. This justifies premium pricing.

Offer Varied Size Options

Sell each design in increments like 8×10, 11×14, 12×16, 18×24, 24×36 etc. to appeal to diverse wall spaces.

Sell Matching Sets

Design related collections like botanical prints or city scenes that coordinate together visually when grouped in themes.

Format Art Print-Ready

Optimize layout with exact bleed, print margins, proper resolution and color mode for flawless fine art reproduction.

Suggest Luxury Printing and Framing Services

Increase perceived value by recommending pro-level print shops, frame styles, and installation services buyers can utilize locally for best results.

Style Listing Photos Luxe

Use stylized mockup comps with ornate frames, high-end decor, gallery staging etc. to elevate presentation.

Write Descriptions Professionally

Take an artful versus crafty tone. Share your artistic inspirations and vision to add depth.

Elevating quality, exclusivity and presentation helps printable wall art command prices up to $50+ per download.

Promoting Your Etsy Printables Shop

Once your Etsy shop is set up, drive traffic through:

SEO Optimization

Include popular printable search keywords in titles, tags, descriptions and other metadata fields. Refresh content regularly.

Etsy Ads

Run targeted promotions to surface your listings for relevant keyword searches. Master profitable bid strategies.

Social Media

Share your newest creations and sale announcements across Instagram, Facebook, Pinterest and more. Tag Etsy.

Affiliate Partners

Offer other sellers or influencers special links with commission to promote your shop to their audiences.


Suggest complementary printable products and bundles in each listing description to increase order values.

Email Marketing

Send subscribers promotion newsletters but also nurturing content like design tips to build relationships.


Partner with other sellers on joint products, giveaways or content that cross-pollinates audiences.


Create blog content around your products and niche like tutorials and “behind the scenes” to boost SEO.

Diligent self-promotioncombined with providing an exceptional buyer experience drives long-term organicgrowth through word-of-mouth.

Tools and Services for Creating Etsy Printables

Leverage design tools that make printable creation faster and more professional:

Creative Market – Download fonts, graphics, templates, illustrate elements to incorporate into your own artwork.

Canva – User-friendly graphic design interface with templates, images and fonts. Easily build printable comps.

Adobe Creative Cloud – Top tools like Illustrator and InDesign provide robust options for designing pro-quality printables.

Printify, Printful – Integrated print-on-demand services produce printables ordered on Etsy without you handling fulfillment.

PicMonkey – Online design and image editor for graphics creation. Offers collage templates, graphics, and text effects.

Etsy Pattern – Builds customizable standalone sites integrated with your Etsy shop and print pods for simplified management.

Leveraging design services tailored for Etsy sellers helps you create more polished and compelling printables faster.


Etsy provides digital artists, designers, and creators fertile ground for turning passion projects into profits through selling instant download printables.

By focusing on highly useful printable products optimized for manufacture and customizable application, attentive self-promotion, and world-class buyer experiences, Etsy shops can continually expand.

The minimal material costs and passive nature of selling downloadables offers low barriers for creatives seeking to monetize artwork. With persistence and creativity, printable Etsy shops deliver fruitful side income streams and full-time business ventures.

What tips do you have for maximizing success selling printables on Etsy? Please share your best advice in the comments below!

Frequently Asked Questions (FAQ) – Selling Printables on Etsy

1. Why sell printables on Etsy?
Selling printables on Etsy offers several advantages, including access to a built-in audience of millions, trust and brand recognition, alignment with Etsy’s handmade ethos, simplicity of shop setup and management, marketing support, and instant access to sales earnings.

2. What are some top-selling printables niches on Etsy?
Some of the top-selling printables niches on Etsy include art prints, stationery, home decor, party printables, clothing templates, paper crafts, educational printables, fonts and graphics, and food printables.

3. What are the legal guidelines for selling printables on Etsy?
To comply with Etsy’s policies, sellers must hold all rights to the images, graphics, and fonts used in their printables, avoid using trademarked or copyrighted content without proper licensing, ensure templated designs are fully customizable by buyers, state intended use (personal or commercial) in listings, use original photography whenever possible, and read Etsy’s full printable policy details for compliance.

4. How can sellers create best-selling printables?
To create best-selling printables, sellers should focus on solving buyer problems, providing flexible templates, designing for usability, offering variety in each product listing, highlighting quality and details, incorporating trends, using trending keywords for optimization, and showing printables in use through realistic photography.

5. How should sellers price their Etsy digital downloads?
When pricing Etsy digital downloads, sellers should consider uniqueness, production time and costs, printable formats included, commercial licenses, packaging and bundling, production quality, brand reputation, and competitor rates. Monitoring competitor pricing helps to stay aligned with prevailing market rates.

6. What are some tips for keyword optimization on Etsy printable listings?
To optimize Etsy printable listings for keywords, sellers should use specific niche terms, design aspects, usage, formats, groupings and themes, descriptive product attributes, ideal buyers, emotion-based keywords, and relevant product details to reach buyers searching for related digital products.

7. How can sellers promote their Etsy printables shop?
Sellers can promote their Etsy printables shop through SEO optimization, Etsy ads, social media marketing, affiliate partnerships, cross-selling, email marketing, collaborations with other sellers, and blogging. Diligent self-promotion combined with providing an exceptional buyer experience drives long-term organic growth.

8. What tools and services can sellers use to create Etsy printables?
Sellers can leverage design tools and services such as Creative Market for fonts, graphics, and templates, Canva for user-friendly graphic design, Adobe Creative Cloud for robust design options, print-on-demand services like Printify and Printful, PicMonkey for online design and image editing, and Etsy Pattern for customizable standalone sites integrated with Etsy shops.

Selling printables on Etsy offers creatives the opportunity to turn passion projects into profits with minimal material costs and passive income potential. With persistence, creativity, and attention to detail, Etsy printables shops can thrive and expand over time.

By Dani Davis

Dani Davis is the pen name of the writer of this blog with more 15 years of constant experience in Content marketing and informatics product, e-commerce niche.

Leave a Reply

Your email address will not be published. Required fields are marked *