What Digital Products Can I Sell to Make Money?
Digital products offer low-overhead business models for entrepreneurs to earn income sharing their knowledge, skills, and creativity. Without production, inventory and fulfillment costs, selling virtual goods can generate substantial profits.
But for beginners, identifying viable digital products to focus on can be challenging. This comprehensive guide explores profitable digital product business ideas perfect for selling online across niches. Follow this blueprint to determine the ideal digital goods aligned with your passions and expertise.
Benefits of Selling Digital Products
Some key advantages of digital products include:
Low Startup Costs – Minimal upfront investment since there is no physical inventory or manufacturing involved.
Easy Distribution – Products delivered instantly online, avoiding issues and costs of shipping and logistics.
Scalability – Reach a global audience. No per unit production or incremental delivery fees for each additional customer.
Passive Income – Make money continuously from work already completed upfront.
Evergreen Appeal – Useful informational products have a long shelf life, unlike fleeting trendy physical items.
Flexibility – Operate from anywhere with an internet connection.
Higher Margins – No per item production costs yield massive profit margins of 40-70%+ typically.
The combination of low overhead and built-in versatility makes selling digital products online accessible and appealing for solopreneurs.
How to Identify Profitable Digital Products to Sell
Ideating potentially successful digital products involves:
Evaluate Existing Skills and Knowledge
What specialized expertise, experiences and insights can you package to help or entertain others?
Identify Personal Passions
What topics energize and captivate you that you enjoy creating content around?
Assess Hobbies and Interests
Hobbies present monetization opportunities teaching or providing resources to fellow enthusiasts.
Review Previous Projects
Repurpose and productize content from previous professional projects, research, coursework etc. into sellable formats.
Solve Pain Points
Identify common problems and frustrations your target audience struggles with that you can help address.
See what digital products peers and competitors offer to inspire complementary offerings.
Survey Your Audience
Talk to your existing audience and customers directly about what they need most.
Creating digital products aligned around expertise you already possess makes launching more manageable versus starting from scratch in unfamiliar areas. Evaluate your unique convergence of knowledge, skills and interests to uncover profitable potential.
10 Digital Products You Can Sell Online
Nearly any digital asset can be packaged into a marketable product. Some proven online business models include:
1. Online Courses
Teaching specialized skills, hobbies and professional expertise through a structured curriculum of video lessons, downloadable resources and assignments.
Packaging knowledge into a digital book formatted for devices and PCs covering informational topics readers value.
Selling digital artwork, planners, posters, invitations, templates, etc. as instant downloads buyers can print themselves.
4. Stock Media
Marketing your unique photography, video clips, animations, icons and illustrations to sites in need of media for a licensing fee.
5. Website Themes and Templates
Designing themes and site templates for platforms like WordPress and Shopify that businesses can install and customize.
6. Apps and Plugins
Developing useful mobile apps, browser extensions, or plugins for platforms like WordPress that solve user problems.
7. Graphic Assets
Digital graphics packs containing designs, templates, icons, fonts, brushes etc. for commercial use.
8. Software and SaaS
Coding software tools and web apps for specific business needs available through subscriptions and licenses.
9. Subscriptions and Memberships
Providing ongoing access to valuable resources, communities, tools, or services members pay recurring fees to participate in.
10. Virtual Services
Offering digital marketing, writing, design, and technology-centric professional services without geographic limitations.
All it takes is identifying one digital product niche well-suited to your abilities and interests to get started. Experiment to determine winning products to focus on.
Validating Digital Product Ideas
Before investing time into developing digital products, validate demand to ensure you create items people actually want. Ways to verify market fit include:
Survey Existing Contacts
Ask your current email list and social media followers directly whether they would purchase the proposed digital product.
Study Online Forums
Join relevant online communities and read through discussions to notice common questions and pain points your product could solve.
Examine Google Search Volumes
Use Google Keyword Planner to assess search volume for terms related to your digital product topic to quantify interest.
Search for similar digital products already for sale to analyze pricing, feature comparisons and buyer reviews revealing where competitors fall short.
Before even creating a product, setup a landing page with descriptions and see if visitors convert on pre-orders, indicating demand.
Talk to Industry Experts
Discuss your digital product concept with seasoned professionals in the niche to gain their market feedback and suggestions.
Run a small crowdfunding campaign requiring a minimum number of backers to hit funding goals to verify broader appeal.
Validating interest upfront ensures you craft digital products buyers genuinely want. Never assume an idea is a guaranteed winner before testing assumptions.
How to Come Up With Digital Product Ideas
Stuck trying to identify appealing digital products aligned with your abilities? Some ideation frameworks include:
Interests + Problem Solving: What issues do other enthusiasts face within hobbies and topics you’re passionate about that you can help address?
Existing Knowledge + New Format: What proven insights can be repackaged from different angles like condensed tip sheets or video tutorials?
Skills + Audience: What services leveraging your expertise would your target customers find valuable like social media management or graphic design?
Previous Jobs + Repurposing: How could you adapt and reuse successful projects and content from past professional roles into simplified educational products?
Identify Gaps + Create Solutions: Notice digital products and resources lacking in the market that you’re capable of producing to fill voids competitors miss.
Passions + How-To: What complex hands-on skills related to your creative interests could you break down into online lessons for beginners?
Problems + Alternatives: Come up with better solutions to overcome common pain points audiences vocalize across social media and discussion forums.
Frameworks help break idea generation down into systematic steps prioritizing existing assets and audience needs for accessible inspiration.
Validating Your Digital Product Pricing
Carefully pricing digital products using market research and data ensures you maximize profits while aligning with buyer willing-to-pay expectations. Ways to set optimal pricing include:
Calculate Production Costs
Tally up any expenses associated with creation – software, talent, production etc. This provides a minimum floor.
Assess Similar Products
Search online marketplaces for competing digital products to compare pricing tiers and structures.
Survey Potential Customers
Ask members of your audience what price points seem fair to them for specific products.
Factor in Audience Type
Business products warrant far higher pricing than consumer hobbyist items. Know your customers.
Consider Production Time
Account for your hourly rates and don’t undervalue time invested even if digital distribution is free.
Weigh Value Over Costs
Price based on the tangible value delivered vs. production costs. Some highly useful products justify premium pricing even at low material cost.
Start high to assess maximums the market will bear, then decrease if needed to find the ideal converting rate.
Continuous testing and tracking purchasing behaviors at various price points dials in optimal pricing over time.
How to Sell Digital Products Online
Once you’ve created profitable digital products, multiple sales platforms make selling them simple including:
Your Own Website
An owned site provides greater branding control but requires driving your own traffic through marketing.
Proven handmade marketplace with built-in audience interested in creative digital goods like printables.
Launched expressly for selling all types of digital products directly to customers. Low fees.
Can sell digital goods through Kindle Direct Publishing and Amazon Handmade. Access to huge customer base.
Longstanding auction marketplace expanding into fixed-price digital goods. Provides buyer trust.
Specializes in digital tools and assets for designers. Well suited for graphics, templates etc.
Leading marketplace for online video courses makes launching and marketing classes easy.
Choosing user-friendly platforms suited to your product type simplifies the sales process while instantly connecting you with target buyers actively searching those marketplaces.
How to Market Digital Products
Effective marketing is crucial for establishing authority and attracting an audience to purchase and engage with your digital goods. Some key promotion strategies include:
Create blog posts and long-form articles optimized with keywords related to your digital products to improve discovery.
Share teasers, previews and announcements across all social channels. Tag relevant influencers. Use compelling graphics.
Send email blasts about new products and sales to your subscriber list segmented by past purchases and interests.
Recruit influencers and enthusiasts to share your products through their networks in exchange for commissions on resulting sales.
Run paid ads on Google, Facebook, Instagram etc. focused on product-related keywords and target buyer demographics.
**Podcast Guesting **
Appear as an expert guest on popular podcasts in your niche to discuss products and establish authority.
Host live or virtual gatherings like classes and workshops centered around your digital goods.
A blended promotional strategy combining digital reach and offline connections ensures products get discovered by ideal buyer audiences.
Making Digital Products Feel More Tangible
Since digital goods lack a physical presence, take steps to increase perceived value through tangibility cues:
Impressive Product Pages
Detailed descriptions, sample previews, buyer testimonials etc. convey what customers receive through savvy copywriting and design.
Include extra digital assets like cheat sheets, workbooks, or audio tracks with core purchases to enhance overall package.
Ongoing Community Access
Offer message boards, exclusive groups, or member forums buyers join upon purchase for longevity beyond an initial download.
**Live Events **
Host in-person or virtual gatherings allowing customers to engage face-to-face and interact around digital products.
Care Instructions and Guidance
Provide manuals explaining best practices for accessing, applying and retaining digital goods over time. Set expectations.
Send new customers membership cards in the mail upon signup conveying exclusivity and belonging.
With creative presentation and added perks, digital products feel more concrete and valued.
Tips for Creating Different Types of Digital Products
Certain digital product formats involve special considerations.
- Outline detailed modules covering logical skill progressions. Leave no knowledge gaps.
- Include downloadable resources like class notes, worksheets and checklists for retention.
- Supplement lessons with assignments, quizzes and interactive elements to apply teachings.
- Hire professionals for quality video production, editing and graphics if needed.
- Film interesting B-Roll sequences demonstrating concepts visually.
- Stick to a specific promising niche/angle to provide high-value targeted insights. Avoid generic overviews.
- Include actionable tips structured in short scannable sections, lists and highlighted summaries.
- Work in inspiring real case studies and examples throughout to illustrate points.
- Hire experienced editors to refine writing and ensure cohesive narrative flow.
- Format ebooks professionally for all standard device screens.
- Focus on highly customizable templates giving buyers control to personalize fully themselves.
- Style mockups showing artwork printed and displayed to inspire ideas creatively integrating them.
- Bundle coordinating sets around themes like planners, wall art, invitations etc. for more perceived value.
- List detailed specifications like size dimensions, bleed areas, font downloads needed etc. for usability.
- Shoot overhead photos demonstrating templates filled in as examples. Showcase flexibility.
Considering the medium and audience expectations when structuring different digital product types leads to more attractive and usable end results.
##recurring revenue business models for digital products
Selling digital products as one-time purchases limits income potential. Some proven models for generating recurring revenue include:
Provide access to premium content, tools, communities and services through paid monthly or annual memberships with tiered access levels.
Offer renewing subscriptions for ongoing access to regularly updated libraries of resources. For example, new stock media assets each month.
Launch software as a service (SaaS) with features valued by businesses who pay recurring fees for continual access through logins and licenses.
Sell specialized digital marketing, web design, analytics or technology services on a fixed-fee monthly retainer basis to clients.
Bundle done-for-you services into set packages andTEMPLATES buyers can purchase online and redeem as needed with your team.
Hide sections of online courses, communities or content sites that get unlocked through backend access control when recurring payments begin.
Price virtual services like storage, hosting and software based on utilization metrics like visitors, bandwidth and data storage.
Recurring revenue provides predictable cash flow while often maximizing customer lifetime value through extended engagements.
Digital Products You Can Create Quickly
Some digital products require minimal time investment to create, making them accessible entry points for first-time sellers. Options include:
Curated Graphics Packs
Compile selections of pre-designed templates, social media graphics, icons, illustrations etc. into organized sets around focused themes.
Distill specialized knowledge into a set of 10-15 focused, high-value text-based tip sheets or articles.
Aggregate your favorite 15-25 recipes crafted for your niche into beautifully formatted recipe ebooks with photos.
Design professionally branded email templates for outreach, newsletters, sales etc. that businesses can customize.
Offer stylish font duos and bundles mixing complementary typefaces and variations.
Design templates, planners, art and stationery buyers customize themselves.
Sell licenses to your unique quality media through stock libraries.
Focusing initial digital products around simpler information products and assets lets you start earning faster.
Nearly any passion or skill can be packaged into a sellable digital product matching audiences are eagerly seeking. Although identifying the ideal niche product takes research and testing, the effort pays dividends through passive income and creative fulfillment.
The versatility and low costs make digital products accessible sources of revenue for experts, creatives and entrepreneurs alike looking to monetize knowledge.
With deliberate positioning, marketing and recurring payment models, digital products provide sustainable long-term online businesses.
What has been your favorite digital product to create and sell? What made it a winning idea? Please share your experiences and advice below!
- 1 What Digital Products Can I Sell to Make Money?
- 1.1 Benefits of Selling Digital Products
- 1.2 How to Identify Profitable Digital Products to Sell
- 1.3 10 Digital Products You Can Sell Online
- 1.4 Validating Digital Product Ideas
- 1.5 How to Come Up With Digital Product Ideas
- 1.6 Validating Your Digital Product Pricing
- 1.7 How to Sell Digital Products Online
- 1.8 How to Market Digital Products
- 1.9 Making Digital Products Feel More Tangible
- 1.10 Tips for Creating Different Types of Digital Products
- 1.11 Digital Products You Can Create Quickly
- 1.12 Conclusion