Keywording and Optimizing Your Stock Media for Maximum Visibility
Keywording and Optimizing Your Stock Media for Maximum Visibility
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Keywording and Optimizing Your Stock Media for Maximum Visibility

Making sales from stock photos, videos, templates and assets depends heavily on optimizing your portfolio for SEO visibility within marketplaces. Proper titles, descriptions and keywording allow buyers to actually find your creative work.

This comprehensive guide covers best practices for adding metadata, tags and contextual descriptions designed to maximize search visibility and licensing sales. Let’s dive in!

General Title Optimization Tips

Titles are the very first element buyers see in search results. Well-crafted titles immediately convey what your item is and entice further inspection.

Include Main Subjects Upfront

Begin titles with primary subjects like “Smiling senior man on mountain hike” rather than starting with descriptors like “Happy mature hiker…”

Use Keyword-Rich Phrasing

Include verbatim terminology buyers are likely using in searches like “cupcake recipe book template” or “woman relaxing in bathtub”. This matches intent.

Avoid Overused Superlatives

Resist flowery language like “magnificent” or “breathtaking” that becomes noise. Let the visuals speak more than the titles when possible.

Be Exact Not Cryptic

While creative titles help stand out in some contexts, stock media benefits more from clear factual titles stating precisely what the item is of. Remove any mystery.

Include Relevant Context

Provide useful setting details like “Diverse professionals in office meeting” and activity details like “Woman painting fence in backyard”. Adds relevance.

Mention Notable Attributes

Point out key visual aspects like “Low angle view of modern skyscrapers” or “Golden retriever puppy on carpet”. This helps buyers know what makes your item unique.

Choose Descriptive Single Keywords

Opt for “Adorable baby eating spaghetti” over generic “Portrait of child”. Specificity equals findability.

Crafting Video Titles That Convert

Video titles have additional opportunities to inform buyers by summarizing sequences, stories and concepts covered:

Summarize The Storyline or Action

For videos involving narratives or processes, describe the overall scene like “Engineer programming robot arms”, or “Best friends laughing together at cafe”.

Set Expectations for Stock Clips

If selling more generalized clips, help buyers know what to expect with details like “Slow motion pouring milk macro shot”.

Include Production Styles

Point out noteworthy cinematic techniques like “100fps extreme slow motion woman dancing on beach”. This indicates production value.

Note Locations and Environments

Where applicable, mention settings like “Chinese food stall vendor preparing noodles in market” or “Overhead hyperlapse view of wave crashing on tropical beach”. Provides useful context.

List Key Moments

For longer story-driven videos, summarize sequences like “Man anxiously proposing to girlfriend in restaurant – she says yes!” This overview provides the full narrative arc.

Mention Emotions and Reactions

Describing the characters’ emotional state helps buyers know the feeling and energy of clips like “Teenage girls celebrating and hugging after graduation”.

Optimizing Tags For Maximum Discoverability

Tags supplement titles with additional keywords to expand association to related search terms. Use to the full character capacities.

Include Single Word Tags

Break down titles into individual words. Ex. For “woman laughing outdoors”, also tag with “woman”, “laughing”, “happy”, “outdoors”, etc.

Add Location Tags

Cities, countries, regions, landmarks, etc. Ex. “London”, “Great Barrier Reef”, “Singapore”, “Eiffel Tower”.

Use Relevant Adjective Tags

“Silhouetted couple holding hands”, also tag with “silhouette”, “backlit”, “dramatic” etc.

Tag Emotions And Reactions

Happy, sad, angry, excited, celebrating, crying, etc. These describe the feeling of visuals.

Include Demographic Tags

Age ranges, gender identities, occupations, relationships, special needs, etc. Ex. “Toddler”, “grandmother”, “doctor”.

Note Diversity Factors

Race, sexual orientation, ability status. Diverse selections sell better to ensure representation.

Tag Technical Specs

Resolution, aspect ratio, techniques like “slow motion”, “black and white”, “aerial”, etc.

Include Conceptual Themes

Ex. “Success”, “freedom”, “relaxation”, “family”. Helps for conceptual searches.

Crafting Engaging Descriptions

Detailed descriptions provide the ultimate opportunity to “sell” your media to potential buyers. Convince them your item is the best choice for their needs.

Open with Core Value Proposition

Summarize upfront what makes your item useful and different from 1000s of similar options. Explain why it’s worth the purchase.

Elaborate on Key Subject Details

Expand on headline titles with deeper physical descriptions, biographical info, precise emotions, interesting backstories or technical breakdowns conveying value.

Note What Makes It Unique

Unlike cookie-cutter stock images, point out rare details, diversity factors, special moments captured, quality production, ideal framing, etc setting your work apart.

List Exact Potential Applications

Explain how the item could help marketers, advertisers, editors, filmmakers, publishers. What projects is it perfect for?

Add Background Context If Applicable

For narrative videos, set the scene and subject matter relevance. Explain why this moment was captured.

Specify Licensing Rights Included

Detail usage rights like geographical scope, commercial licenses, unlimited seats, etc so buyers fully understand what they can do.

Insert Calls To Action

Prompt buyers to purchase the license, download comps, contact you for custom shoots, etc. Don’t just state facts – make a case for the sale.

Continuously Re-Optimize Back Catalog

Don’t just set and forget old content. Frequently reassess for new optimization opportunities.

Rework Underperforming Listings

Analyze metrics to identify titles, tags and descriptions not gaining traction. Try new keyword combinations and messaging.

Update Metadata

Refresh old listings with new titles and details reflecting current trends, genres and buyer needs. Allows content resurgence.

Add Emerging Tags

Regularly incorporate updated demographic, diversity,concept and emotion tags that have gained relevance.

Improve Older Media Technically

Crucial for photos but especially true for older video. Enhance resolution, colorgrade footage, fix imperfections. Breaths new life.

Delete Irrelevant Content

Be ruthless getting rid of content no longer selling or aligning to your brand. Avoid wasting buyer time.

Group into New Collections

As portfolio expands over time, reorganize content into new tightly curated collections and bundles around trends.

Successfully selling stock media at volume is a never ending optimization effort. Continuously research keywords, tweak metadata, improve assets and align to changing demands. Doing so ensures your creative work reaches its maximum audience and earning potential over the full content lifecycle.

FAQ: Keywording and Optimizing Your Stock Media for Maximum Visibility

1. What are some general tips for optimizing titles of stock media?

  • Include Main Subjects Upfront: Start with primary subjects like “Smiling senior man on mountain hike” to immediately convey content.
  • Use Keyword-Rich Phrasing: Incorporate exact search terms like “cupcake recipe book template” for better search visibility.
  • Avoid Overused Superlatives: Skip flowery language like “magnificent” and focus on factual descriptions.
  • Be Exact: Provide clear, factual titles that leave no room for ambiguity.
  • Include Relevant Context: Add setting and activity details for relevance.
  • Mention Notable Attributes: Highlight unique visual aspects to stand out.

2. How can I craft effective video titles for stock media?

  • Summarize Storyline or Action: Describe the scene or process succinctly, e.g., “Engineer programming robot arms”.
  • Set Expectations: Clarify what viewers can expect from generalized clips, like “Slow motion pouring milk macro shot”.
  • Include Production Styles: Highlight cinematic techniques, e.g., “100fps extreme slow motion woman dancing on beach”.
  • Note Locations and Environments: Specify settings such as “Chinese food stall vendor preparing noodles in market” for context.
  • List Key Moments: Summarize significant sequences, such as “Man proposing to girlfriend in restaurant – she says yes!”.
  • Mention Emotions: Describe emotional contexts, e.g., “Teenage girls celebrating and hugging after graduation”.

3. What are some tips for optimizing tags to enhance discoverability?

  • Use Single Word Tags: Break down titles into individual keywords like “woman”, “laughing”, “outdoors”.
  • Add Location Tags: Include specific places like “London”, “Eiffel Tower” to capture geographic searches.
  • Use Relevant Adjectives: Tag with descriptors like “silhouette”, “dramatic” to expand search associations.
  • Tag Emotions and Reactions: Include emotional states such as “happy”, “excited” to convey mood.
  • Include Demographics: Tag age ranges, gender, occupations to match diverse buyer needs.
  • Note Diversity Factors: Tag race, abilities, ensuring inclusive representation.
  • Tag Technical Specs: Mention resolution, aspect ratios, special effects for technical searches.
  • Include Conceptual Themes: Tag with themes like “success”, “freedom” to cover broader conceptual searches.

4. How can I craft compelling descriptions for stock media?

  • Start with Core Value Proposition: Summarize why your item is valuable and unique.
  • Elaborate on Key Details: Expand on physical descriptions, emotional nuances, and technical aspects.
  • Highlight Unique Aspects: Point out distinctive details, rare moments captured, or high production quality.
  • List Potential Applications: Explain how the media can be used by marketers, filmmakers, publishers, etc.
  • Provide Background Context: Describe the relevance or significance of the captured moment or scene.
  • Specify Licensing Rights: Detail usage rights such as commercial licenses or geographical limitations.
  • Insert Calls to Action: Encourage buyers to purchase licenses or contact for custom requirements.
  • Continuously Re-Optimize: Regularly update older listings with new trends, tags, and improved metadata.

5. What strategies can I use to continuously optimize my stock media portfolio?

  • Rework Underperforming Listings: Analyze metrics and experiment with new keywords and descriptions.
  • Update Metadata: Refresh old listings with current trends and buyer preferences.
  • Add Emerging Tags: Regularly incorporate new tags that gain relevance.
  • Improve Media Quality: Enhance resolution or color grade footage to meet current standards.
  • Remove Irrelevant Content: Delete content no longer aligned with your brand or selling.
  • Group into Collections: Organize content into curated collections or bundles to attract specific markets.

Optimizing your stock media for visibility involves constant refinement of titles, tags, descriptions, and quality. By staying updated with market trends and continuously optimizing your content, you enhance its discoverability and maximize sales potential across various platforms.

By Dani Davis

A true visionary in the realms of tech writing, digital storytelling, and e-commerce, Daniel Davis (known as Dani) has carved out an exceptional career spanning over 15 years. Born and raised in San Francisco, Dani's innate affinity for technology and creative expression propelled them to explore the intricacies of computer science while honing their storytelling abilities. Their unique blend of technical expertise and narrative prowess laid the foundation for their multifaceted success. Dani's journey has been marked by groundbreaking achievements, including authoring bestselling books that demystify complex technological concepts through captivating narratives. As the founder of the influential online platform "TechTales," Dani has created a hub for educational content, podcasts, and video essays that cater to tech enthusiasts worldwide. Moreover, as the head writer of, a leading resource for e-commerce and digital marketing, Dani has established themselves as a preeminent authority in the field of online business and entrepreneurship. Their consulting work, speaking engagements, and advocacy efforts have inspired countless individuals, solidifying their legacy as a true pioneer in the digital age.

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