How to Package an eBook for Maximum Sales and Impact
Just writing quality eBook content is not enough. Packaging that content effectively through polished design, compelling sales copy, and thoughtful formatting is equally important for sales. This comprehensive guide covers proven techniques to professionally package both digital and print eBooks to maximize perceived value, engagement, and conversions. Follow these best practices to make your eBook irresistible.
Why eBook Packaging Matters
- Grabs attention quickly in an oversaturated market
- Makes contents appear more authoritative and premium
- Boosts engagement through slick interactive elements
- Reduces reader churn through clear formatting
- Includes bonuses and extras that increase perceived value
- Uses sales copy tactics that drive conversions
- Establishes you as an expert through polish and quality
- Allows charging higher prices aligned with higher production value
- Creates enjoyable user experience that delights readers
Packaged properly, eBooks feel like opening a desirable gift readers anxiously rip into. Presentation sets the stage for your content to shine.
Elements of High-Impact eBook Packaging
Compelling Title and Subtitle
Spark interest while summarizing core promise and benefits.
High-Quality Cover Design
Visually appealing graphics and typography that look professional.
Persuasive Sales Copy
On both cover and sales pages, use tactics that sell.
Bonuses and Giveaways
Free extras like audio versions, workbooks, cheat sheets
Organized content formatted for on-screen readability
Embedded video, audio, quizzes, templates and aids like glossaries
End by recapping value delivered and next steps to keep momentum
Each packaging element works together to make your eBook irresistible.
Creating an Attention-Grabbing eBook Title
Craft titles that captivate readers:
- Communicate core promise or takeaway
- Ask compelling question reader needs answer to
- Make bold or controversial statement
- Include numerical element like “5 Steps to…”
- Use adjective-noun pairing like “Complete Guide”
- Leverage format like “How To ____ in ____ Days”
- Riff on familiar phrases and idioms
- Target aspirational or emotional outcome
- Inform while intriguing – give a taste but not the full meal
Search online title idea generators and competitive books for inspiration when brainstorming.
Writing a Compelling eBook Subtitle
Subtitles refine promise:
- Expand on title detailing the “what” and “how”
- Describe benefits readers get clearly
- Common approaches: “A Guide To __”, “How To ___ in __ Days”, “The Complete Handbook for ___”, “Everything You Need To Know About ___”
- Typically 5-20 words
- Use key nouns and power words readers care about
- Can include numbering like “5 Essential Steps”
- End with strong noun/verb
Reinforce value with subtitle finishing the title’s compelling messaging equation.
Designing an Eye-Catching eBook Cover
Elements of effective covers:
Relevant photo, illustration or graphic matching tone and message
Title and Subtitle
Prominently featured utilizing key principles
Helps build personal brand and authority
Pull-quotes and reviews build credibility
Colors, style and fonts match your visual identity
Clear Genre/Category Indicators
Evident at a glance like a blueprint or apron for guides
Avoid crowded, confusing covers. Keep focus on core elements.
Custom eBook covers outperform stock templates. Invest in pro design.
Formatting a Polished eBook Interior
Professionally format and style your eBook content using:
Consistent fonts, colors, spacing for branding throughout
List page numbers for convenient reference while reading
Formal structured layout or more informal text-focused
Easy-to-Scan Text Density
Break up paragraphs. Use lists and highlights effectively.
Information Design Elements
Charts, graphs, flowcharts and diagrams explain concepts clearly
Photographs and Illustrations
Relevant visuals make textbook-style content more engaging
Embedded videos, quizzes, worksheets and exercises
Attractive design elements elevate drab dense text for more enjoyable and memorable reading experience.
Crafting Compelling eBook Sales Copy
Use persuasive copywriting to sell your eBook:
Establish core value proposition and reason to read quickly
Elaborate on pain points addressed and benefits offered
List specific insights readers gain from purchasing
Proactively acknowledge and diffuse likely concerns and questions
Testimonials, expert opinions and research validating claims
Call To Action
Directly ask for the sale with clear step-by-step guidance
Final reassurances like money-back promises reduce risk
Savvy copy convinces readers your eBook is the solution they need right now.
Boosting Perceived Value With Free Bonuses
Sweeten the deal with giveaways:
- Cheat sheets/checklists summarizing key info
- Audio version of the eBook
- Workbook supplements with extra activities
- Discounts on related products like video courses
- Entry into a contest or prize drawing
- Access to a private Q&A webinar
- Curated resource lists related to the topic
- Invitation to a supporting Facebook group
- Behind-the-scenes interviews and commentary
Free extras make purchases feel like “bundles” heightening perception of value.
Formatting eBooks for On-Screen Readability
Apply formatting best practices:
- Use sans-serif fonts like Arial or Helvetica for body text
- Avoid full justification. Left align or indent paragraphs.
- Line spacing at minimum 1.5. Don’t cram lines tight.
- Line length of 60-90 characters per line
- New chapter begins on new page
- Strategically bold key text and headers
- Break up text with images, subheads and spacers
- Link footnotes and references vs page numbers
- Use page breaks to prevent widows and orphans
Enhance the reading experience through careful typographic formatting optimized for screens.
Packaging Physical Print Editions
Make print editions special:
Methods like perfect binding, spiral coil, staple through spine
Heavier matte paper prevents ink bleeding with book feel
Full Bleed Printing
Graphics and imagery print fully to edges vs whitespace
Textured Cover Finish
Linen, felt, embossing and spot gloss/matte effects
Custom graphical sheets glued to inside cover
Ribbon Page Marker
Luxury touch allowing readers to easily bookmark spot
For special editions, signature adds exclusivity
Print upgrades make eBooks memorable keepsakes readers proudly display.
Checklist for Polishing eBook Packaging
- Compelling Title/Subtitle
- High-Quality Cover Design
- Persuasive Sales Copy
- Free Bonuses Adding Perceived Value
- Logical Structure and Outline
- Contents Page with Linked Chapters
- Numbered Pages
- Easy-to-Scan Text Formatting
- Interactive Enrichments
- Print Edition Formatted for Physical Medium
With every packaging element addressed, your eBook makes an exceptional first impression matched by the value delivered inside.
Avoiding Common eBook Packaging Mistakes
Sidestep pitfalls like:
- Boring cover with clipart and weak typography
- Overly dense blocks of text without formatting
- Failure to highlight or summarize key takeaways
- No table of contents or navigation links
- Lack of custom eBook graphics and illustrations
- Blank pages between sections or new chapters
- Not previewing across devices like mobile
- Forgetting digital distribution logistics and metadata
- Neglecting sales page copy and messaging completely
- Skipping bonus materials and extras
Shoddy presentation undercuts otherwise stellar content. Carefully polish the full experience.
While strong writing is the essential foundation, meticulously packaging your eBook transforms it into a high-value product readers eagerly anticipate diving into. A magnetizing title, subtitle and cover visually sells what’s inside. Savvy copy promising takeaways intrigues browsers to buy. Valuable free bonuses increase perceived worth. And concise, interactive and media-rich interior formatting engages readers fully once opened. By thoroughly addressing both external and internal eBook presentation and packaging, your content benefits from the heightened perceived value only exceptional execution can deliver.
- 1 How to Package an eBook for Maximum Sales and Impact
- 1.1 Why eBook Packaging Matters
- 1.2 Elements of High-Impact eBook Packaging
- 1.3 Creating an Attention-Grabbing eBook Title
- 1.4 Writing a Compelling eBook Subtitle
- 1.5 Designing an Eye-Catching eBook Cover
- 1.6 Formatting a Polished eBook Interior
- 1.7 Crafting Compelling eBook Sales Copy
- 1.8 Boosting Perceived Value With Free Bonuses
- 1.9 Formatting eBooks for On-Screen Readability
- 1.10 Packaging Physical Print Editions
- 1.11 Checklist for Polishing eBook Packaging
- 1.12 Avoiding Common eBook Packaging Mistakes
- 1.13 Conclusion