Creating Visually Stunning Digital Products: Design Tips & Strategies
Unlike physical products, digital products rely entirely on visual presentation to convey quality and value. Applying graphic design best practices makes ebooks, online courses, templates and other digital offerings appear polished and professional. This comprehensive guide covers core graphic design principles and strategies digital product creators should master to elevate perceived product value. Implement these tips to make visually captivating digital products.
Why Design is Critical for Digital Products
Unlike physical products, digital goods have:
- No ability to touch, hold or directly experience beforehand
- Zero manufacturing quality cues like sturdy materials
- 100% virtual presentation dependent on screens
- Intense competition just a click away requiring standing out
- Expectations set by major consumer apps and sites
- Short attention spans requiring visual excellence immediately
Aesthetic design carries outsized importance conveying value digitally. Well-designed products command higher prices, greater trust, and reduced scrutiny.
10 Essential Graphic Design Principles
Implement these fundamentals:
Surround elements with ample breathing room. Avoid cramming space. Clean negative space prevents visual clutter.
Establish clear ranking of importance through size, colors and positioning. Guide viewer eyes naturally.
Line up elements precisely. Avoid haphazard placement. Consistent alignment looks crisp.
Vary fonts, colors, sizes, shapes. Contrast creates interest but use judiciously to highlight rather than distract.
Repeat visual motifs like colors, shapes, lines. Creates cohesion linking disparate elements.
Scale and Proportion
Ensure graphical elements relate to each other proportionally in size, space and style. Prevents visual disconnect.
Select readable, complementary fonts. Use strategically like serif headers and sans serif body text.
Use a harmonious color palette. Understand color psychology. Colors evoke emotions and reactions.
Distribute visual elements evenly. Imbalance feels awkward. Symmetry and asymmetry both have roles.
Grids and Layouts
Structure content systematically within columns, grids, lines and shapes. Prevents haphazardness.
Applying design principles crafts interfaces that functionally engage users while projecting professionalism.
Best Practices for Digital Product Pages
Optimize each page:
Single Clear Purpose
Each page should focus on one self-contained goal. Homepage vs pricing vs contact us. Avoid cramming unrelated content.
Format content for easy skimming through concise paragraphs, bulleted lists and highlighted text.
Strong Visual Impact
Use bold imagery, custom illustrations, high-res photos and graphics. Images attract and explain.
Use minimal tasteful fonts purposefully. Break up dense text with subheads. Mind line length and spacing.
Structure page layout cleanly around target user goals and natural eye flow patterns according to visual hierarchy.
Well Integrated Branding
Infuse on-brand colors, logo, imagery and style throughout. Consistency builds familiarity.
Appropriate White Space
Don’t overcrowd or underutilize space. Use ample margins and padding for natural flow.
Each page should stand alone yet fit cohesively into overall site experience.
Applying Graphic Design Principles to Sales Pages
Optimize sales pages:
Direct Value Proposition Headline
Summarize core offering and benefit prominently. Establish intent quickly.
Emotional Selling Angle Visuals
Photos and illustrations complementing copy to convey desired feelings – confidence, achievement, luxury.
Strategic Information Layout
Most critical details like price, features and guarantees higher up. Additional info lower down.
No unnecessary nav links, widgets or ads competing for attention against the core pitch.
Clear Call To Action Buttons
Visually prominent buttons with high contrast colors. Avoid vague “Learn More” – use action-driven text like “Add to Cart”.
Prominently feature testimonials, ratings and reviews to boost credibility.
Trust Boosting Elements
Awards badges, certifications, security icons and endorsements help provide confidence.
Sales hinge on conveying maximum value and urgency while minimizing barriers. Design plays crucial supporting role.
Applying the Rule of Thirds
The “rule of thirds” creates pleasing compositions:
- Mentally divide space into thirds vertically and horizontally creating grid.
- Place important elements on intersections or along lines vs centered.
- Balance composition overall across all zones not just rule of thirds points.
- Use rule of thirds for structuring video framing, photos, page layouts, and more.
Off-center asymmetric visuals are inherently more intriguing. The rule of thirds balances without becoming chaotic.
Creating Visual Hierarchy Through Design
Guide the viewer’s eye strategically:
- Most important text and visuals highest in the visual hierarchy – larger, bolder, centered.
- Levels decrease in prominence gradually – medium elements like supporting graphics then subtle details.
- Establish clear flow moving viewer eye across the page through sizing, colors, and positioning.
- Use whitespace and positioning to make some elements stand apart. But don’t completely disconnect hierarchy flow.
Purposeful hierarchy helps convey messaging importance and keeps audiences focused on critical elements.
Using the Right Colors Schemes
Color impacts conversions:
Colors opposite on the color wheel like orange and blue for contrast. Vibrant and eye catching.
Multiple shades, tints and tones of a single color. Sophisticated and elegant.
Colors evenly spaced on color wheel. Energetic and balanced.
Colors adjacent on the wheel. Harmonious but lower vibrancy.
Black, white, grays effectively ground brighter accent colors. Easy to pair neutrals across schemes.
You can change impression just by shifting palette across the same layout. Set brand tones then accent strategically.
Aligning Brand Colors and Typography
Brand recognition through consistent:
Primary Brand Colors
Main brand colors used widely across touchpoints and marketing.
Secondary Accent Colors
Complimentary colors for accents, buttons and highlights
Use Color Intentionally
Specific meanings – red for urgency. Green for trust. Stay on brand.
1-2 primary brand fonts across headings and body. Evoke right attributes.
Colors and fonts suit overall brand personality – playful, luxurious, simple etc.
Products, photos and videos maintain filter and styling cohesion
Call to action colors signal desired user action clearly
Recurring visual language trains customers to associate feelings and actions with your brand through consistent conditioned response.
Applying the Golden Ratio
The golden ratio mathematically divides space aesthetically:
- Divide a line so the ratio of the entire line to the longer segment is equal to the ratio of the longer segment to the shorter.
- This equals 1 to 0.618. Rectangles with sides in this ratio are considered optimal.
- Use to frame key focal points within photography and video.
- Layout page elements strategically within golden ratio gridlines.
The golden ratio adds invisible yet balanced structure to any design.
Designing Scannable Layouts
- Use tightly honed down concise paragraphs and lists rather than long paragraphs
- Leave ample paragraph and line spacing for visual ease
- Highlight keywords, numbers, names and takeaways bold
- Use subheads, bulleted and numbered lists to break up dense text
- Right align less important text while main points remain left aligned
- Increase font size strategically for critical text
- Add whitespace between related sections
Optimizing text for easy skim saves mental energy for key info retention.
Maximizing Information Density Through Design
Pack in value concisely:
- Combine complementary graphics with text for dual modal reinforcement
- Use infographics to visualize statistics, flowcharts and processes
- Feature succinct but compelling pull quotes from the main content
- Include tables to help digest and compare multi-dimensional data
- Add rich media like video and audio for multimedia learning
- Share actionable checklists, worksheets and templates
- Include relevant visual examples and diagrams
- Integrate interactive elements like quizzes and expandable sections
Layered multimedia information sticks better. But stay focused – don’t dilute core message.
Optimizing Web Content for Readability
Enhance readability online:
- Use sans serif fonts like Open Sans for body text. More legible on screens.
- Caps and italics hamper readability. Use sparingly for highlighting selectively.
- Dark text on light background reads most easily.
- Limit line length. Keep between 45-90 characters per line.
- Increase line height. At least 1.5x font size is ideal for paragraph spacing.
- Ensure sufficient contrast between text and background.
- Use larger font size for body text. Between 16px – 22px typically optimal.
- Write in concise sentences at an 8th grade reading level for quickest comprehension.
Formatting text for easy online consumption reduces friction and improves retention.
Using Photography Best Practices
Quality images increase perceived value:
- Use high resolution photos, at least 1000 pixels wide
- Select compositions aligning with the rule of thirds
- Eliminate distracting backgrounds. Use depth of field to blur.
- Use natural lighting. Avoid overexposed or underexposed images.
- Pick selective focal points and subjects over busy shots.
- Complementary colors. Avoid clashing combinations.
- Feature people whenever appropriate. Human connections attract.
- Authentic moments feel more genuine than stocky overly posed shots
- Match photographic style to brand personality – vibrant filters, natural etc.
Evocative professional photos instantly make content more engaging.
Creating Compelling Sales Page Layouts
Use layout to sell:
- Direct path to conversion from top left following Z pattern
- Prominent opt-in/purchase button above the fold
- Benefits focused headline and subheadline
- Tightly cropped relevant hero image
- Generous whitespace to focus on value proposition
- High impact facts and social proof build credibility
- Minimize complex navigation – just essentials
- Use layout, colors, fonts to convey tone
- Draw attention to testimonials visually
- Clear separation between page elements
Savvy page layout purposefully directs visitors eyes through sales process for increased conversions.
Using Illustrations to Increase Engagement
Illustrations grab attention if relevant:
- Custom illustrations stand apart from generic stock imagery
- Infographics simplify complex processes and data
- Scene illustrations complement tutorials and stories
- Mascot illustrations represent your brand identity playfully
- Avoid overly exaggerated clipart-style generic images
- Feature illustrated quotes or key takeaways
- Use illustrated banners/frames to containing important text
- Animated illustrations bring motion to engage viewers
Unique illustrations feel fresh and owning them exclusively helps differentiation.
Designing Effective Lead Magnets and Freebies
Great freebie design:
- Displays benefits and takeaways clearly at a glance
- Looks scannable with ample whitespace
- Uses minimal yet tasteful typography and colors
- Saves contact fields and buttons for last page
- Minimizes required personal information
- Cross promotes other offers and products
- Links to your sales funnel
- Maintains brand consistency for familiarity
- Provides printable PDF option for offline use
- Meets or exceeds expectations set in promotional copy
Design freebies to build desire for your paid products through exceptional perceived value.
Testing Design Variations to Increase Conversions
- Page layouts and information flow
- Call to action wording and placement
- Hero images and graphics
- Color schemes and typography
- Content structure like lists vs paragraphs
- Pricing and package offers
- Headlines and descriptive ad copy
- Video vs static graphics vs illustrations
- Length and complexity of text
Even minor design changes can impact conversions and engagement significantly.
While you cannot rely on tactile cues digitally, strategic design ensures your products convey premium quality and value immediately upon first sight. Master essential graphic design principles. Apply them deliberately to optimize sales pages and checkout flows for high conversions. Maintain consistency across brands, images and videos to increase professional familiarity. Make freebies and lead magnets irresistibly captivating. Using design principles in ways proven to resonate with your target customer will pay dividends in the form of higher sales, increased perceived value and greater competitive differentiation for your digital products.
- 1 Creating Visually Stunning Digital Products: Design Tips & Strategies
- 1.1 Why Design is Critical for Digital Products
- 1.2 10 Essential Graphic Design Principles
- 1.3 Best Practices for Digital Product Pages
- 1.4 Applying Graphic Design Principles to Sales Pages
- 1.5 Applying the Rule of Thirds
- 1.6 Creating Visual Hierarchy Through Design
- 1.7 Using the Right Colors Schemes
- 1.8 Aligning Brand Colors and Typography
- 1.9 Applying the Golden Ratio
- 1.10 Designing Scannable Layouts
- 1.11 Maximizing Information Density Through Design
- 1.12 Optimizing Web Content for Readability
- 1.13 Using Photography Best Practices
- 1.14 Creating Compelling Sales Page Layouts
- 1.15 Using Illustrations to Increase Engagement
- 1.16 Designing Effective Lead Magnets and Freebies
- 1.17 Testing Design Variations to Increase Conversions
- 1.18 Conclusion