Printable Planning Packs: Tips for Bundling and Upselling
Planning packs represent one of the most popular and lucrative printable products. These curated bundles include diverse pages, stickers, guides and more for planning and organizing.
This comprehensive guide explores strategies for profitably creating and selling planning printables. We’ll cover:
- Selecting planner pages and accessories based on audience interests
- Sourcing and licensing attractive illustrations
- Developing cohesive decorative themes and branding elements
- Grouping content into bundles that maximize value
- Pricing packs advantageously through tiered options
- Promoting effectively to planner fans on social media
- Collaborating with planner authorities to tap their reach
- Automating and delivering bundles instantly
- Continuous development releasing new complementary packs
- Avoiding saturated niches and dated content
Follow these tips to profitably produce printable planners and planning bundles your audience will love. Let’s dive in!
Selecting Pages Based on Planning Interests
Align planner page content with target audience needs:
Vision boards, bucket lists, intention writing prompts, goal trackers.
Schedules, to-do lists, project planners, focus timers, prioritization matrices.
Health and Wellness
Self-care checklists, mood trackers, nutrition plans, fitness logs.
Affirmations, gratitude journals, daily reflections, mindfulness pages.
Organization and Productivity
Chore lists, menu planners, bill trackers, phone directories, password keepers.
Itineraries, packing checklists, budget worksheets, memory captured, trip diaries.
Routines, milestones trackers, medical records, school calendars, family command center.
Sourcing Appealing Illustrations
Whimsical designs draw buyers. Find quality printable art through:
Curate selections from large marketplaces like Adobe Stock, iStock, Shutterstock.
Commission designers and illustrators to create exclusive custom art for packs.
Your Own Designs
Produce original drawings and hand-lettering if you have artistic abilities.
Leverage classics like botanical drawings and cultural images with expired copyrights.
Fonts and Icons
Incorporate decorative icon suites and display fonts into pages.
Design Subscription Sites
Use membership plans from services like Design Cuts and Creative Market for commercial prints.
Develop Cohesive Themes and Branding
Tie pages together into a unified experience:
Use consistent color schemes across all pages and elements.
Repetitive Design Motifs
Integrate repeating visual themes like florals, geometric patterns and holiday motifs.
Develop branded typography like hand lettering logo and titles used across pages.
Introduce original characters, critters or mascots that appear throughout.
Textures and Borders
Repeat design touches like wood grain, glitter, polka dots and borders to unify.
Style Tile Inspiration Boards
Curate visual style boards with colors, fonts and imagery encapsulating vibe.
Bundling Contents Strategically
Group printables to demonstrate wide utility justifying premium pricing:
Variety of Page Types
Include diverse templates – to-do lists, habit trackers, calendars, budget worksheets etc.
Months and Durations
Provide dated and 12-month pages so planners span full year.
Include decorative stickers for layering onto pages. Coordinate themes.
Add unique elements like recipe cards, shopping lists and DIY project planners as value boosters.
Alternate Sizes and Styles
Consider multiple planner sizes and page designs – hourly, vertical, horizontal etc.
Package as instantly downloadable PDFs rather than physical products requiring shipping.
Tiered Pricing and Upsell Opportunities
Entice buyers through smart bundling:
Offer entry level, mid-tier and premium planner bundles with ascending pricing based on value.
Provide multi-quantity tiered pricing like 5 for $20, 10 for $35. Incentivizes larger purchases.
Release deluxe limited editions with bonus materials, mock leather covers and keepsake packaging at higher price points.
Add-Ons and Accessories
Offer supplemental trackers, shopping lists etc as individual add-on purchases to core planner purchase.
Master Digital Files
Upsell editing access through additional purchase of layered master creative files.
Sell professionally printed planners at premium pricing in addition to basic digital downloads.
Promoting Through Social Media
Market to passionate planner communities:
Leverage hashtags like #PlannerAddict #PlannerCommunity. Create branded hashtags.
Share photos and videos flipping through planner interior pages.
Repost happy customer uses of your planners and testimonials.
Instagram and Pinterest
Show lifestyle scenes decorating planners and planning together.
Run targeted ads to customer personas during peak planner season.
Collaborate with planner influencers on custom designs for their followers.
Automating Instant Delivery
Streamline fulfillment through automation:
Tools like SendOwl, FetchApp and Gumroad handle automated delivery of protected files upon purchase.
Platforms like Shopify and WooCommerce natively support instant digital fulfillment.
Let members access bundles directly from gated online account dashboards.
Licensing and Tracking
Integrate licenses and download limit tracking to protect IP.
Develop Evergreen and Complementary Releases
Keep revenue consistent year-round:
Introduce planner templates and art without calendar dates for year-round sales.
Expand into fitness trackers, finance bundles, meal planning kits etc. with crossover appeal to planners.
Supplement seasonal planners with releases like grocery lists, habit trackers and DIY projects.
New Holiday Bundles
Develop special editions around occasions like back-to-school and holidays.
Avoiding Saturated Niches
Find unique niches to stand out:
Research planning items like vision boards surging in downloads and interest.
Ask followers what underserved needs they would buy printables around.
Identify crowded planner styles with high competition and redundant designs.
Testing New Offerings
Release small test batches of niche planners to gauge demand before bigger production.
Bundled planning printable packs represent a lucrative opportunity for artists, designers and content creators. Curate pages aligned to your audience’s needs and interests. Tier and price offerings to balance perceived value. Promote intelligently and streamline delivery. Refresh content continuously to rise above competition. With the right combination of creative preparation and strategic commercialization, your planning printables can yield a consistent passive income stream.
- 1 Printable Planning Packs: Tips for Bundling and Upselling
- 1.1 Introduction
- 1.2 Selecting Pages Based on Planning Interests
- 1.3 Sourcing Appealing Illustrations
- 1.4 Develop Cohesive Themes and Branding
- 1.5 Bundling Contents Strategically
- 1.6 Tiered Pricing and Upsell Opportunities
- 1.7 Promoting Through Social Media
- 1.8 Automating Instant Delivery
- 1.9 Develop Evergreen and Complementary Releases
- 1.10 Avoiding Saturated Niches
- 1.11 Conclusion