Graphic Design Elements that Increase Sales of Digital Products
Visually selling digital products like ebooks, online courses, software subscriptions, stock media, and more presents unique design challenges. Lacking physicality, digital items rely heavily on visual presentation to command value in customers’ eyes.
Graphic design improvises dimensionality and perceivable substance. Strategic elements lend digital products enhanced credibility, desirability and urgency driving purchases.
This guide explores graphic design techniques to incorporate on landing pages, listings, promos, and interfaces to boost perceived worth and conversion of intangible digital offerings. Follow these tips to make digital products shoppers can see and feel.
Use Strategic Mockups to Emulate Tangibility
Since digital items lack physical form, smart mockups imply substantive heft. Place product screenshots and previews in context familiar to how customers would engage with tangible equivalents.
Book and Magazine Mockups
Show digital publications upright in hands, on shelves, or stacks as if printed.
Display app icons and software interfaces on convincing smartphone or computer screens.
Feature stationery, planner, invitation, and paper item designs overlaid on physical surfaces.
Style stock photos with frames, studio backdrops, completed albums, and real-world environments.
Show digital clothing/textile patterns on tangible shirts, fabrics, models, and racks.
Mockups embed intangible purchases in real-world scenarios customers recognize, increasing perceived ownership value.
Stylize Titles With Dimensional and Textured Typography
Type choices carrying texture, depth and natural imperfection increase perceived substance for digital product titles and headlines.
Layered Bevel/Emboss Effects
Mimic light shadows and angles adding dimensionality against the page.
Subtle Paint Textures
Overlays like cloth, wood grain, worn edges, etc. imply physicality.
Cracked, scratched, grungy, letterpress styles suggest history.
Handwritten Style Fonts
Mimic the natural rhythm and quirks of human penmanship.
Faux engraved, stamped and etched outlines carry natural intricacy.
Words leaping off the page reinforce value rooted in meaning, not just data.
Spotlight Engaging Lifestyle Photos In Usage
Show digital products actively integrated into the target customers’ aspirational lifestyles through:
Someone using item in their ideal work environment.
Products incorporated into hobbies and interests.
Weaving products into mundane routines and habits.
Entertainment, parties, events enhanced by item.
Travel & Outdoor
Vacations, adventures and destinations made better.
Lifestyle context gives purpose and personality to otherwise generic digital goods for easy projection of usage value.
Use Authentic Customer Images To Support Claims
The most powerful visual proof of digital product value comes directly from real satisfied users voluntarily.
Compelling testimonials include:
Sharing products actively in use rather than posed.
Brief clips demonstrating and reviewing tools.
Workshots and Results
Examples of finished projects and output generated.
Quote excerpts and highlights call out powerful endorsements.
Ratings and Reviews
Excerpts highlight specific points of praise.
Avatars and Names
Putting faces and details to praise adds relatability.
Let customer results speak volumes through their lens rather than overt marketing language.
Illustrate Complex Concepts Through Charts and Infographics
Visually simplifying complex processes, relationships, and data points helps customers grasp utility quickly without dense text explanations.
Show sequences and relationships between steps.
Map progressions along a spectrum with callouts.
Use size, counts and iconography to show magnitudes.
Connect and summarize related ideas and subtopics.
Sequence major events and milestones evolutionarily.
Visualize parts, connections and hierarchies within systems.
Informative sketches relieving mental fatigue amplify engagement and perceived depth of knowledge.
Feature Cover Art Emulating Physical Books and Products
Even for purely digital items, a skimmable cover helps customers swiftly grasp the core value proposition at a glance like they can with a physical product.
Recommended cover elements:
- Concise, benefit-focused tagline
- Primary subject visuals
- Recognizable style matching the genre/category
- Author/creator branding
- Iconic, memorable design elements
- Color scheme hinting at the content’s tone
While ornamental, a book-like cover captures attention and cements first impressions of what the product will deliver.
Structure Interfaces Around Clear Visual Hierarchy
Guide users’ eyes through clear visual prominence on hierarchy of interface elements so they can quickly scan and navigate digital tools.
Use techniques like:
- High contrast headline fonts over simpler body text
- Dividing white space between distinct page sections
- Matching element sizes and spacing to importance
- Using borders, color and contrast for grouping related things
- Intuitive arrangement top-to-bottom and left-to-right by significance
Interfaces mirroring visual relationships found in the physical world feel more intuitive and legible at a glance.
Add Animated Microinteractions to Bring Life
Transitional microanimations breathe liveliness into digital interfaces through details like:
Elements move in ways hinting relationships and results from interactions.
Subtle reactions to clicks and other inputs provide dynamic context.
Progress bars and visual flourishes make waits feel more responsive.
Whimsical touches like hover reveals reward interaction.
Fanfare for completing steps gives achievement feedback.
Animated flourishes transport bland functionality into delightful experiences with personality.
Use Illustrative Product and Process Graphics
Custom flat illustrations help depict abstract concepts, unseen workings, and step-by-step processes driving digital products in engaging graphic ways.
Anthropomorphic mascots humanize brands explaining features with humor and wit.
Maps, birds-eye-views and cutaway establish settings and context visually.
Multi-stage graphics demonstrate transitions, journeys and how systems function from end-to-end.
Represent complex, intangible ideas through relatable visual metaphors and symbols.
Literal depictions transcend confusing jargon with instantly graspable graphics clarifying value.
Without the benefit of physicality digital products rely even more heavily on graphic design to increase perceived substance and value. Leveraging mockups, engaging photography, explanatory illustrations, hierarchy, animations and more transforms sterile digital files into tangible-seeming goods conveying worth at a visceral level.
Rather than hope customers take vague marketing claims at face value, allow strategic visuals rooted in real-world textures, emotions and scenarios to tell the story. Savvy digital merchants paint the full picture.
- 1 Graphic Design Elements that Increase Sales of Digital Products
- 1.1 Introduction
- 1.2 Use Strategic Mockups to Emulate Tangibility
- 1.3 Stylize Titles With Dimensional and Textured Typography
- 1.4 Spotlight Engaging Lifestyle Photos In Usage
- 1.5 Use Authentic Customer Images To Support Claims
- 1.6 Illustrate Complex Concepts Through Charts and Infographics
- 1.7 Feature Cover Art Emulating Physical Books and Products
- 1.8 Structure Interfaces Around Clear Visual Hierarchy
- 1.9 Add Animated Microinteractions to Bring Life
- 1.10 Use Illustrative Product and Process Graphics
- 1.11 Conclusion