Create and Sell Your Own Custom Graphic Design Templates
Graphic design templates like logos, flyers, social media posts, business cards, and presentation themes meet immense demand from entrepreneurs, small businesses, nonprofits, bloggers, and creatives seeking high-quality design without high agency costs.
By leveraging your graphic design expertise to create templates tailored to specific use cases, you can earn substantial passive income selling downloads on digital marketplaces while helping others amplify their brands.
Here is a complete guide to making and marketing popular graphic design templates as digital products:
Evaluating in-Demand Design Assets
Analyze needs to identify profitable templates to offer:
Scalable logo files with customizable elements and changeable colors, fonts, icons, and graphics. Remove backgrounds for easy placement.
Business Card Templates
Professionally designed business card layouts where users can easily insert custom details like names, phone numbers, logos, colors etc.
Brochure & Flyer Templates
Layouts for sales flyers, restaurant menus, real estate brochures, conference promotions, etc. sized for print use with image placeholders.
Social Media Templates
Square and vertical designs sized for Facebook, Instagram, Twitter, YouTube etc. with image/text placeholders promoting brands online.
Full sets of coordinating slide backgrounds, icons, fonts, colors, and graphic elements for consistent visual presentations in PowerPoint or Keynote.
Professionally formatted resume designs where users simply fill in their own details. Offer matching cover letters.
Email Newsletter Templates
Responsive HTML email templates with branded headers, footers, placeholders and basic designs marketers can customize for email campaigns.
Best Practices Designing Templates
Optimize templates for usability and customization:
Modern Clean Design
Use minimalist layouts, ample white space, sleek fonts that maintain professionalism across industries vs niche stylings.
Make key text and image placeholders prominent through size, position, contrast so users know where to fill custom details.
Offer Color Schemes
Include ready-made color palette presets allowing easy styling changes without design experience.
Size templates for usage needs like social posts, flyers, brochures, presentations, banner ads. Don’t force one-size-fits-all.
Clear Usage Rights
State allowed template uses and any attribution required transparently in listings and documentation. Common license choices include:
- Personal & Commercial Use
- Editable Source Files
- Unlimited Projects
Layered Source Files
Provide fully layered, editable source files for advanced customization options beyond templates alone like PSD, XD, or AI sources.
Provide clear instructional documentation on installing fonts, using brand colors, changing imagery, editing text and customizing templates successfully.
Comparing Leading Marketplaces to Sell
Weigh popular third-party template marketplace options:
Top marketplace for creative digital assets. Very design focused. Medium 2.5M buyers. 50% commission.
Massive collection of web templates, graphics and plugins. Over 5M customers. 40% commission.
Popular Envato marketplace. Huge existing buyer base. 20+M community members. Author rates start at $1 per sale.
Curated graphic templates and assets. Rising popularity. 45% commission.
Allows selling both digital and physical products. Large existing buyer traffic but very broad. 5% transaction fee.
Simple digital sales platform. Video marketing features. Direct access to customers. 8.5% + 30 cents per transaction. Lower audience reach.
Weigh marketplace reach against commission splits. Use multiple platforms for expanded distribution. Own site maximizes profit.
Promoting Your Template Shop
Drive traffic to your store listings through:
SEO Keyword Research
Determine keywords buyers use finding templates like “social media post templates”, “real estate flyer templates”, “travel brochure template” etc. Optimize titles and descriptions accordingly.
Share your best templates on Instagram and Pinterest. Use niche hashtags. Promote new additions. Give design advice and tips.
Run Paid Ads
Test cost-effective Facebook, Instagram and Pinterest ads featuring your most eye-catching templates targeting relevant local demographics and interests.
Guest Blog Posts
Publish articles on design, business, and marketing blogs focused around using your templates in context. Embed links.
Showcase templates through product reviews, tutorials for using, and design inspiration videos. Drive views through search and suggested videos.
Contact YouTubers, influencers, bloggers in your niche. Offer exclusive discounts in exchange for reviews and mentions.
Maximizing Passive Income Potential
Design your shop for residual sales:
Release updated versions of popular templates yearly. Notify existing buyers to capture recurring sales.
Add more templates serving additional related needs over time like complementary social post layouts. Upsell existing customers.
Sell discounted template bundles around industries, interests or software like a full real estate marketing bundle. Higher average order values.
Create Dynamic Templates
Provide more advanced templates leveraging capabilities of programs like Adobe XD, InDesign and Photoshop to enable user customization. Subscription potential.
Go Beyond Passive
Offer optional custom design services for one-off projects at premium rates to earn more actively. But focus majority of time on template assets.
Curate Your Portfolio
Remove older outdated templates over time. Showcase your best work upfront as you refine your design skills.
Building a library of professionally designed and effortlessly editable templates provides multiple passive income streams. Template buyers become collaborators expanding your audience reach while benefiting from your designs through an equitable value exchange. The opportunities are infinite for creators who consistently adapt to audience needs.
- 1 Create and Sell Your Own Custom Graphic Design Templates
- 1.1 Evaluating in-Demand Design Assets
- 1.2 Best Practices Designing Templates
- 1.3 Comparing Leading Marketplaces to Sell
- 1.4 Promoting Your Template Shop
- 1.5 Maximizing Passive Income Potential