Create and Sell Your Own Custom Graphic Design Templates
Create and Sell Your Own Custom Graphic Design Templates
71 / 100

Create and Sell Your Own Custom Graphic Design Templates

Graphic design templates like logos, flyers, social media posts, business cards, and presentation themes meet immense demand from entrepreneurs, small businesses, nonprofits, bloggers, and creatives seeking high-quality design without high agency costs.

By leveraging your graphic design expertise to create templates tailored to specific use cases, you can earn substantial passive income selling downloads on digital marketplaces while helping others amplify their brands.

Here is a complete guide to making and marketing popular graphic design templates as digital products:

Evaluating in-Demand Design Assets

Analyze needs to identify profitable templates to offer:

Logo Templates

Scalable logo files with customizable elements and changeable colors, fonts, icons, and graphics. Remove backgrounds for easy placement.

Business Card Templates

Professionally designed business card layouts where users can easily insert custom details like names, phone numbers, logos, colors etc.

Brochure & Flyer Templates

Layouts for sales flyers, restaurant menus, real estate brochures, conference promotions, etc. sized for print use with image placeholders.

Social Media Templates

Square and vertical designs sized for Facebook, Instagram, Twitter, YouTube etc. with image/text placeholders promoting brands online.

Presentation Themes

Full sets of coordinating slide backgrounds, icons, fonts, colors, and graphic elements for consistent visual presentations in PowerPoint or Keynote.

Resume Templates

Professionally formatted resume designs where users simply fill in their own details. Offer matching cover letters.

Email Newsletter Templates

Responsive HTML email templates with branded headers, footers, placeholders and basic designs marketers can customize for email campaigns.

Best Practices Designing Templates

Optimize templates for usability and customization:

Modern Clean Design

Use minimalist layouts, ample white space, sleek fonts that maintain professionalism across industries vs niche stylings.

Visual Hierarchy

Make key text and image placeholders prominent through size, position, contrast so users know where to fill custom details.

Offer Color Schemes

Include ready-made color palette presets allowing easy styling changes without design experience.

Multiple Sizes

Size templates for usage needs like social posts, flyers, brochures, presentations, banner ads. Don’t force one-size-fits-all.

Clear Usage Rights

State allowed template uses and any attribution required transparently in listings and documentation. Common license choices include:

  • Personal & Commercial Use
  • Editable Source Files
  • Unlimited Projects

Layered Source Files

Provide fully layered, editable source files for advanced customization options beyond templates alone like PSD, XD, or AI sources.

IncludeHELPFUL Documentation

Provide clear instructional documentation on installing fonts, using brand colors, changing imagery, editing text and customizing templates successfully.

Comparing Leading Marketplaces to Sell

Weigh popular third-party template marketplace options:

Creative Market

Top marketplace for creative digital assets. Very design focused. Medium 2.5M buyers. 50% commission.


Massive collection of web templates, graphics and plugins. Over 5M customers. 40% commission.


Popular Envato marketplace. Huge existing buyer base. 20+M community members. Author rates start at $1 per sale.

Creative Fabrica

Curated graphic templates and assets. Rising popularity. 45% commission.


Allows selling both digital and physical products. Large existing buyer traffic but very broad. 5% transaction fee.


Simple digital sales platform. Video marketing features. Direct access to customers. 8.5% + 30 cents per transaction. Lower audience reach.

Weigh marketplace reach against commission splits. Use multiple platforms for expanded distribution. Own site maximizes profit.

Promoting Your Template Shop

Drive traffic to your store listings through:

SEO Keyword Research

Determine keywords buyers use finding templates like “social media post templates”, “real estate flyer templates”, “travel brochure template” etc. Optimize titles and descriptions accordingly.

Social media

Share your best templates on Instagram and Pinterest. Use niche hashtags. Promote new additions. Give design advice and tips.

Run Paid Ads

Test cost-effective Facebook, Instagram and Pinterest ads featuring your most eye-catching templates targeting relevant local demographics and interests.

Guest Blog Posts

Publish articles on design, business, and marketing blogs focused around using your templates in context. Embed links.

YouTube Channel

Showcase templates through product reviews, tutorials for using, and design inspiration videos. Drive views through search and suggested videos.

Email Outreach

Contact YouTubers, influencers, bloggers in your niche. Offer exclusive discounts in exchange for reviews and mentions.

Maximizing Passive Income Potential

Design your shop for residual sales:

Recurring Updates

Release updated versions of popular templates yearly. Notify existing buyers to capture recurring sales.

Expand Collections

Add more templates serving additional related needs over time like complementary social post layouts. Upsell existing customers.

Offer Bundles

Sell discounted template bundles around industries, interests or software like a full real estate marketing bundle. Higher average order values.

Create Dynamic Templates

Provide more advanced templates leveraging capabilities of programs like Adobe XD, InDesign and Photoshop to enable user customization. Subscription potential.

Go Beyond Passive

Offer optional custom design services for one-off projects at premium rates to earn more actively. But focus majority of time on template assets.

Curate Your Portfolio

Remove older outdated templates over time. Showcase your best work upfront as you refine your design skills.

Building a library of professionally designed and effortlessly editable templates provides multiple passive income streams. Template buyers become collaborators expanding your audience reach while benefiting from your designs through an equitable value exchange. The opportunities are infinite for creators who consistently adapt to audience needs.

FAQ for Creating and Selling Your Own Custom Graphic Design Templates

1. What are graphic design templates and why are they popular?

Graphic design templates are pre-designed layouts that allow users to easily customize and create professional-quality designs for various purposes like logos, flyers, and social media posts. They are popular because they save time, reduce costs compared to hiring designers, and ensure consistent branding.

2. What types of graphic design templates can I create?

You can create a wide range of graphic design templates including:

  • Logo Templates: Customizable logos with editable elements.
  • Business Card Templates: Professional layouts for contact details and branding.
  • Flyer and Brochure Templates: Designs for promotional materials like flyers and menus.
  • Social Media Templates: Sized for platforms like Instagram and Facebook.
  • Presentation Themes: Slide designs for PowerPoint or Keynote.
  • Resume Templates: Professionally formatted resumes and cover letters.
  • Email Newsletter Templates: HTML templates for email marketing campaigns.

3. How should I optimize my graphic design templates for usability?

Optimize your templates by:

  • Modern Clean Design: Use minimalist layouts and professional fonts.
  • Visual Hierarchy: Make important elements prominent for easy customization.
  • Offer Color Schemes: Include ready-made color palettes for quick styling.
  • Multiple Sizes: Provide templates in various sizes to fit different needs.
  • Clear Usage Rights: Specify allowed uses and any attribution requirements clearly.

4. Where can I sell my graphic design templates?

You can sell your templates on popular marketplaces like Creative Market, TemplateMonster, GraphicRiver, Creative Fabrica, Etsy, and Gumroad. Each platform offers different commission rates and audience reach, so choose based on your target market and profit goals.

5. How can I promote my graphic design template shop effectively?

Promote your template shop through:

  • SEO Optimization: Use relevant keywords in titles and descriptions.
  • Social Media: Share templates on platforms like Instagram and Pinterest.
  • Paid Ads: Run targeted ads on Facebook, Instagram, and Pinterest.
  • Guest Blog Posts: Write articles on design and business blogs.
  • YouTube: Create tutorials and showcase your templates.
  • Email Outreach: Collaborate with influencers and bloggers for reviews.

6. How can I maximize passive income from my graphic design templates?

Maximize passive income by:

  • Recurring Updates: Regularly update and notify buyers to encourage repeat purchases.
  • Expand Collections: Add new templates to cater to different needs and upsell existing customers.
  • Offer Bundles: Sell discounted bundles to increase average order value.
  • Create Dynamic Templates: Develop advanced templates that allow for extensive customization.
  • Custom Design Services: Offer premium custom services alongside templates for additional income.

7. How do I ensure long-term success with my graphic design template business?

Ensure long-term success by:

  • Curating Your Portfolio: Remove outdated templates and showcase your best work.
  • Customer Engagement: Build relationships through customer support and community engagement.
  • Adaptation and Innovation: Stay updated with design trends and continuously improve your templates.
  • Diversification: Explore new markets and product offerings to expand your income streams.
  • Persistence: Stay committed to growing your business despite initial challenges.

By Dani Davis

A true visionary in the realms of tech writing, digital storytelling, and e-commerce, Daniel Davis (known as Dani) has carved out an exceptional career spanning over 15 years. Born and raised in San Francisco, Dani's innate affinity for technology and creative expression propelled them to explore the intricacies of computer science while honing their storytelling abilities. Their unique blend of technical expertise and narrative prowess laid the foundation for their multifaceted success. Dani's journey has been marked by groundbreaking achievements, including authoring bestselling books that demystify complex technological concepts through captivating narratives. As the founder of the influential online platform "TechTales," Dani has created a hub for educational content, podcasts, and video essays that cater to tech enthusiasts worldwide. Moreover, as the head writer of, a leading resource for e-commerce and digital marketing, Dani has established themselves as a preeminent authority in the field of online business and entrepreneurship. Their consulting work, speaking engagements, and advocacy efforts have inspired countless individuals, solidifying their legacy as a true pioneer in the digital age.

Leave a Reply

Your email address will not be published. Required fields are marked *