blue green orange and red rainbow design decorationPhoto by Francesco Ungaro on <a href="" rel="nofollow"></a>

Optimizing Raster vs Vector Graphics: Image File Formats Compared


Understanding the differences between raster and vector graphics is crucial for choosing the right image formats for projects based on technical capabilities, strengths and limitations.

Raster images use pixel-based formats like JPG and PNG ideal for photographs and web graphics. Vector images leverage mathematical shapes for scalable logos, illustrations and diagrams.

This comprehensive guide compares raster vs vector formats including resolution, compression, color modes, transparency, animation and print suitability. We’ll also explore optimizing raster and vector exports for specific uses across web, app, presentation and print.

Knowing when to choose raster or vector ensures your images reproduce accurately across contexts while minimizing file sizes. Let’s delve into image technicalities to make informed formatting decisions!

Raster Image Basics

Raster images comprise a grid of colored pixels without vector shape data. Key attributes:

Fixed Resolution

Pixel density is set based on dimensions, such as 300 ppi. Enlarging reduces quality.

Lossy Compression

Common formats like JPG use compression that sacrifices some data.

Pixel-Based Editing

Changes alter pixel color values vs mathematical shapes.

Complex Effects

Shading, textures and color gradients are pixel-driven.

File Sizes

Photo-rich files are often much larger than vector equivalents.

Common Formats

JPG, PNG, GIF, BMP, PSD Photoshop Files


Photorealism, photo adjustment, image retouching.

Vector Image Basics

Vector graphics are generated using mathematically defined geometric shapes. Core characteristics:


Icons, logos and diagrams remain crisp at any size.


Vector formats lose no quality when compressed.


Edit by adjusting anchor points and paths vs individual pixels.

Flat Graphics

Better for solid color logos, icons, diagrams vs naturalistic scenes.

Smaller File Sizes

Complex vectors compress better than raster equivalents.

Common Formats



Logos, type, illustrations, diagrams, animation.

Resolution Comparison

A key difference is raster images have fixed resolution while vectors are resolution independent:

Pixels Per Inch (PPI)

Raster DPI or PPI directly correlates to print size and quality. Standard is 300 PPI for high print resolution.

Image Dimensions

Pixel dimensions like 5000 x 3500 px dictate printable size without cropping or loss of detail.

Vector Scalability

Vector points define shapes mathematically. So vectors stay sharp when scaled up or down infinitely.

Print Resolution

Raster images become jagged or pixelated if enlarged past max resolution. Vectors stay crisp when resized.

Compression and Color Mode Differences

Compression and color are handled differently in raster vs vector formats:

Lossy Raster Compression

JPG and GIF use lossy compression that sacrifices some image data. PNG offers lossless raster compression.

Lossless Vector Compression

SVG, EPS and PDF compress without data loss while retaining quality.

Raster Color Modes

Offer RGB for digital use and CMYK modes for professional print reproduction.

Vector Color

Typically export as RGB. Some applications support CMYK vectors for press-ready printing.

Raster Bit Depth

Higher bit-depths like 16 or 32-bit allow billions of colors but increase file sizes substantially.

Vector Color Limitations

Flat color and solid fills vs photographic subtlety. Gradients must be rasterized when printing.

Transparency and Backgrounds

Both formats offer transparency abilities, with some key distinctions:

Raster Transparency

Raster images can include transparent pixels revealing backgrounds or layers below. Supported in PNG and animated GIF formats.

Vector Transparency

Vectors allow objects like logos to contain fully transparent areas through opacity settings and blend modes.

Raster Backgrounds

Photos contain integral background elements. Subjects can’t be isolated without editing.

Vector Backgrounds

Vector shapes exclude backgrounds allowing placement on any colored backdrop or pattern fill.

Animation Support

Animation capabilities differ between raster and vector formats:

Raster Animation

Raster formats like GIF support simple animated sequences by stringing together different frames. Limited to 256 colors per frame.

Vector Animation

SVG and Flash formats excel at complex vector animations by animating shapes and paths over time rather than frames.

Frame Rate Control

Raster GIFs allow adjusting animation frame rate in number of frames per second.

Keyframe Control

Vectors permit fine keyframe control for smooth acceleration/deceleration between animated states.

Raster Animation Length

Animated GIF lengths limited to 100 frames typically for short repetitive loops.

Vector Animation Length

Vectors have no practical length limits for extended animated explaining complex mechanisms or transitions.

Print Production Usage

Both formats can be used in print projects, but with important caveats:

High Resolution Requirement

Raster images must meet minimum 300 PPI resolution at printed size to avoid pixelation.

Vector Print Flexibility

Logos and diagrams can be cleanly resized to any dimensions necessary for a print layout.

Raster Color Matching

For accurate print color matching, raster images should use CMYK color mode.

Vector Color Limitations

Gradients may need to be rasterized in vector art to output smoothly. SVG currently has limited CMYK support.

Raster Formats for Photos

For print photographs, high resolution flattened TIFF files are recommended over JPG.

Vector Formats for Logos & Illustrations

EPS and AI are best for print logos, diagrams and typography.

Exporting and Optimizing Raster Images

When exporting raster assets from photo editors and design programs, optimize by:

Matching Output Use Case

Export JPG for web, PNG for transparency, TIFF for print, GIF for animation.

Maximizing Quality

Minimize JPG compression. Use maximum quality settings. PNG offers lossless quality.

Target Output Resolution

Set resolution matching usage, like 72-96 PPI for web, 300+ PPI for print.

RGB or CMYK Color Mode

Use RGB for digital. Use CMYK only if print production requires it.

Desired File Size

Find the optimal balance between quality and file size based on intended use by tweaking export settings.


Add light sharpness filter so images stay crisp despite compression.

Metadata Removal

Consider stripping out metadata from photos before export if necessary to protect privacy.

Exporting and Optimizing Vector Graphics

When saving vector files, efficiency tactics include:

Format Matching Use Case

EPS and PDF for print. SVG for web and apps. AI for continued editing.

Simplifying Shapes

Merge and reduce path points without sacrificing appearance to compress files.

Font Outlines

Convert text to outlines when possible to prevent font dependencies.

Object Grouping

Group related objects and symbols together to act as one complex object and reduce size.

Removing Unseen Elements

Delete or disable unseen objects like guides rather than exporting.

SVG Optimization Tools

Use optimizers like SVGOMG to reduce code bloat in SVGs without affecting visuals.

Raster Vector Hybrids

Consider rasterizing vector effects like blends or gradients that are overly complex to export as compact raster sections within otherwise vector artwork.


Understanding raster and vector formats allows selecting the right image types for each use case. Match the strengths and optimize export settings based on technical considerations like resolution requirements, color, animation support and compression behavior. Mastering both raster and vector graphics ensures your images always reproduce as intended across web, mobile, presentation and print.


By Dani Davis

Dani Davis is the pen name of the writer of this blog with more 15 years of constant experience in Content marketing and informatics product, e-commerce niche.

Leave a Reply

Your email address will not be published. Required fields are marked *