Best Places to Sell and Promote Your Digital Artwork
For digital artists, identifying great places to sell and showcase your work online is essential for profiting from your craft. With countless sites competing for attention, determining which platforms best fit your work and goals can feel overwhelming.
This guide will explore top websites, print-on-demand services, NFT marketplaces, and social media platforms for selling and promoting your digital illustrations, designs, photography, 3D models, animations, and more. You’ll learn how each option works, key features, ideal user base, and tips for success.
Follow this blueprint of the most effective platforms and marketing tactics, and you will be well on your way to reaching collectors, buyers, and fans eager to pay for your creative digital artwork.
Why Showcasing Your Art Online Matters
First, let’s look at the key benefits of promoting your art through online platforms and communities:
Broadens Your Reach Exponentially
Digital platforms give your work visibility to huge active audiences you could never access locally. Expand your market globally.
Lowers Barriers for Collectors
Viewers anywhere can discover and purchase your art with just a click, without the friction of physical visits. Convenience drives sales.
Provides Income Stability
Consistent online sales provide reliable income beyond relying just on local exhibits or seasonal art fairs. Gain income stability.
Maximizes Sales of Digital Files
Digital art is inherently optimized for online distribution at low marginal cost compared to physical works. Take advantage.
Facilitates Print Fulfilment
Many sites integrate with print-on-demand partners, creating new product options. Upload designs and keep them perpetually available for print ordering.
Enables Passive Promotion
Platforms allow sharing your portfolio widely for ongoing passive promotion. Attract new collectors automatically.
Creates Direct Relationships
Sell directly to collectors rather than waiting for gallery representation. Forge direct relationships with your audience.
Provides Data and Feedback
Sales data, likes, and comments give invaluable feedback on what works. Continue improving based on what sells.
Tapping into the power and reach of digital platforms is transformative for creators. Now let’s explore top online art marketplaces.
Top Online Marketplaces for Selling Digital Art
Many marketplaces exist for selling creative digital works. Here are leading options:
Popular handmade and vintage online marketplace. Huge buyer base seeking quality digital art and illustrations especially in nerdy, quirky, and pop culture themes.
Top print-on-demand site where you upload designs for application to 70+ products. Keep a steady passive income stream.
Upload unique art for sale on over 70 products. Has a tightly curated collection and very trendy vibe. Big Instagram presence drives buyers.
Long-running fine art specialist supporting digital prints, canvas, posters, apparel, and more. Clean site design matches art gallery aesthetic.
Affordable marketplace for original art and photography. Gives artists great control over storefront design and product pricing.
Leading gallery for art prints and posters. Well-curated collections and quality focused. Competitive payouts to artists.
Photo-centric platform where photographers can sell prints, magnets, cards, and more showcasing their best shots. Clean, magazine-like style.
Artist-focused company offering archival printing for selling limited edition prints in various sizes and framed options.
Top customizable products site where artists can upload patterns, illustrations, and photos for application to gifts, apparel, and accessories.
Each major platform offers unique advantages and buyer demographics. Assess which best align to your work and business goals.
Key Platform Features for Digital Creators
When evaluating potential platforms, look for these features:
Print on Demand Fulfilment
The site handles production and shipping of print orders so you simply provide digital files. This saves inventory costs.
Proofing and Quality Controls
The ability to order product samples to ensure print quality meets your standards before selling. Ensure accuracy.
Built-in tools that automatically calculate recommended prices for your pieces based on size, print quality, framing, etc. removes guesswork.
Marketing tools to help promote your pieces like coupons, product personalization, expanded distribution to additional sites, and gift options.
Platforms that optimize piece pages and descriptions for search visibility to attract buyer searches.
Easy social sharing integration helps collectors spread your work virally to their networks. Expand reach.
Robust statistics on sales volumes, revenues, popular pieces, referral sources, customer details, and trends to refine your approach.
Stylish Portfolio Options
Beautiful portfolio themes and customization so you control how your pieces are displayed online.
Maximize control and earnings by selecting marketplaces that give creators robust features and favorable terms.
Choosing the Right Products to Offer
Most print-on-demand platforms allow selling your designs across dozens of potential products. Strategically choose products that:
Complement Your Artwork
Select products like smartphone cases, mugs, or shirts that pair naturally with your illustrations, photos, or graphic art style for a cohesive look.
Carry Perceived Value
Canvas prints, metal prints, and framed prints come across as more premium than basic photo mugs and t-shirts. Take perceived value into account.
Appeal to Your Target Collector
Know your audience. Anime fans may love phone cases over wall art. Nature photographers can emphasize canvas prints. Match products to collector preferences.
Drive Optimal Margin
Review profit margins across products when setting prices. Focus on promoting products with higher margins.
Produce Well Digitally
Test how your art reproduces on products digitally first. Ensure your images and designs enlarge cleanly for large prints and translate well to different form factors.
Require Minimal Effort
Passive income products like wall art that require no maintenance from you are ideal for leveraging your time. Avoid overly labor-intensive items.
Choosing the right mix of products boosts sales and profitability simultaneously.
Setting Optimal Pricing for Digital Creations
Pricing art work appropriately is part science, part art. Keep these tips in mind:
Know Your Worth
Have confidence putting a premium price on work you spent significant time creating or that required hard to obtain technical skills. Don’t undervalue your worth.
Compare Similar Pieces
Browse pricing for similar pieces on a platform in terms of size, medium, coloration, subject matter, and artist reputation to inform competitive pricing.
Consider Market Perceptions
Pieces priced very low can actually deter collectors who associate higher prices with higher quality art and exclusivity.
Increase Prices Over Time
As you build a fan base and reputation, gradually increase prices, introduce limited editions, and offer premium framing/printing to elevate market positioning.
Offer Bundled Deals
Provide bundled pricing on packages like multiple print sizes or products to increase average order value. This also markets your versatility.
Run Promotions and Sales
Timed discounts, coupon codes, and sales create short-term urgency to convert interested buyers and lift slumping sales.
Consider Production Costs and Fees
When pricing, factor in print production costs, platform commissions, and shipping fees so your net profit meets targets.
Optimizing Titles, Descriptions and Keywords
Writing compelling titles, descriptions and keywords that make pieces discoverable in search is equally important. Best practices include:
lead with core keywords
Start titles with main search keywords buyers use like “Wolf Photography” instead of “My Latest Photograph”. Optimize for SEO.
Use conversational descriptions
Share backstories, inspiration, creation details, and emotions pieces evoke in descriptive yet friendly blocks of text. Avoid keyword stuffing.
Include medium and process details
Specify details like printing method, paper type, camera used, editing techniques, and software. Collectors find this valuable.
Get keyword ideas from analytics
Review keyword drivers from sales analytics and A/B test titles and descriptions optimized with top performing terms.
Reuse core title keywords across print sizes, products, and related pieces for consolidated search visibility.
Create unique titles
Give each individual piece a unique descriptive title, don’t just number them “Piece #1, Piece #2”. Make them stand out.
Note pieces’ size and dimensions. Collectors rely on this info to assess fit for intended wall spaces, tabletops, etc.
Promoting Art Through Social Media
Social platforms provide invaluable exposure. Actively share your art through:
Use Instagram to post portfolio previews, work-in-progress sneak peeks, limited edition release announcements, and sale promotions. Add relevant hashtags.
Post speed edits of you creating pieces from concept to completion set to trending music. The algorithm rewards and spreads engaging artist videos.
Pin finished works along with related mood boards, color palettes, concepts, and workspaces. Pinterest drives massive visual search traffic.
Share quick reflections on inspiration for pieces and engage in conversations around creative processes to connect with art communities.
Facebook’s large reach suits promoting new pieces, sales, exhibiting at local shows, and website traffic campaigns targeting art buyers.
Build a polished portfolio onleading creative platform Behance. Follow and engage with art influencers and peers for promotion.
Showcase entire portfolio to gaming, entertainment, and tech art communities on this site. Great for critiques and collaborations.
One of the oldest and most popular social art communities. Connect with fandom-focused buyers through groups and thought-provoking work.
Cross-promoting across platforms expands your reach exponentially. Now let’s examine leveraging NFT technology.
Selling Artwork as NFTs
NFTs present a new opportunity for profiting from digital art. Minting artwork into non-fungible tokens allows selling limited edition originals with ownership secured on the blockchain. Top NFT marketplaces include:
The largest NFT marketplace across art, collectibles, photography, music, and more. List pieces for fixed prices or auctions. Low fees.
Leading community-owned platform for minting and selling digital collectibles, artworks, and creations. Known for experimental artists.
Focused exclusively on single edition digital art NFTs. Carefully curated collections and pedigree.
Top “art gallery meets auction house” platform for buying and selling digital art NFTs from leading creators. Owned by Gemini.
Hand-picked digital art platform and creator community driving development of new models for digital art ownership and patronage.
Premier destination for rare and truly unique digital art NFTs, photography, and collectibles. Beautiful galleries.
As the NFT market evolves, new opportunities arise to profit from direct digital creation sales leveraging blockchain verification and cryptocurrencies. Definitely worth testing as an additional sales channel.
Developing a Consistent Brand Identity
As you market your art across platforms, ensure:
Consistent Profile Images
Use the same profile photo across sites to strengthen branding. Appear approachable and professional.
Branded Color Scheme
Establish a color palette for your website, packaging, logos, and product mockups. Use colors consistently in promotions.
Direct social media, marketplaces, and NFT profiles to your creatordomain for professionalism. Ex: yourname.com/art
Post on platforms using common fonts, filters, graphics, frames, and editing style for cohesive visual storytelling.
Adopt friendly, timely conversational tones when interacting on social media, marketplace comments, and email. Build relationships.
Openly share your creative journey, inspiration sources, artistic vision, and biography consistently across platforms. Build authenticity.
Clear Value Proposition
Distill what makes your art and creative process unique. Craft a compelling brand story that sets you apart.
Consistent personal branding earns fans’ trust to become lifelong supporters of your artistic career.
Key Takeaways for Digital Art Entrepreneurs
The strategies covered in this guide include:
- Sell specialized digital art, illustrations, photos, animations, and designs through leading online art marketplaces like Etsy, Redbubble, and FineArtAmerica.
- Analyze site features like built-in calculators, SEO, promo tools, and analytics to maximize sales and reach.
- Promote actively on social platforms like Instagram, TikTok, and Twitter using videos, timelapses, special offers, and previews to attract collectors.
- Consider emergent NFT platforms like OpenSea and Rarible to sell exclusive original digital artworks as blockchain-verified pieces.
- Price premium for quality creations reflecting their intrinsic worth and your expertise. Run promotions and sales strategically.
- Write compelling titles, descriptions, and keywords to make pieces discoverable by collectors searching marketplaces.
- Develop a consistent personal branding across platforms through style, communication, backstories, and clear value propositions.
- Continually test new products, platforms, pricing, promotions, and marketing strategies based on performance data. Optimize and evolve approaches over time.
Today’s digital landscape provides phenomenal exposure opportunities for creators to profit from their art on their own terms. As you build your online presence and sales, stay mission focused on the craft. Let genuine passion lead and finances will follow.
Reward loyal collectors with surprise promotions. Share your artistic journey transparently to foster human connections. With consistent effort, your artwork purchases can transform from side hobby to full-time livelihood.
Dream big, start small, and grow strategically. The platforms explored above empower you to turn creativity into a thriving business. Time to show the world what you’re capable of!
- 1 Best Places to Sell and Promote Your Digital Artwork
- 1.1 Why Showcasing Your Art Online Matters
- 1.2 Top Online Marketplaces for Selling Digital Art
- 1.3 Key Platform Features for Digital Creators
- 1.4 Choosing the Right Products to Offer
- 1.5 Setting Optimal Pricing for Digital Creations
- 1.6 Optimizing Titles, Descriptions and Keywords
- 1.7 Promoting Art Through Social Media
- 1.8 Selling Artwork as NFTs
- 1.9 Developing a Consistent Brand Identity
- 1.10 Key Takeaways for Digital Art Entrepreneurs