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NFTs Explained: Creating Digital Products to Teach NFT Creation


Non-fungible tokens (NFTs) have exploded onto the digital asset scene, creating immense opportunities for artists, creators, and entrepreneurs. By facilitating digital ownership and scarcity, NFTs allow commoditizing entirely new asset classes from digital art to music to virtual real estate and gaming assets.

But for many, the world of blockchain and cryptocurrency remains opaque. This creates demand for educational digital products demystifying NFTs for creators and business owners alike.

In this guide, we’ll explore ideas and strategies for creating online courses, videos, ebooks, and other virtual tools focused on unpacking NFTs for learners aiming to capitalize on this explosive tech.

Let’s dissect approaches for distilling complex blockchain concepts into simplified, actionable lessons empowering students to confidently navigate the world of NFTs.

Conduct Market Research

As with any digital product, start by analyzing demand and gaps in the competitive landscape:

  • Search NFT thought leader names and keywords on platforms like Udemy, Skillshare etc. to assess existing paid educational offerings on the topic and benchmark pricing.
  • Identify leading free NFT tutorials on YouTube to analyze presentation formats and depth for gaps.
  • Search NFT discussion forums on Reddit, Discord etc. to uncover common questions from newcomers that could inform helpful explanations.
  • Follow NFT influencers and digest their frequent objections to current educational resources to recognize unmet needs.
  • Use Google Keyword Planner to quantify search volume on NFT terminology, signalinginformation needs.

Thorough competitive research clarifies areas of confusion and opportunities to better serve learners struggling with NFT concepts and creation.

Map Out Your Curriculum Scope

With market context gathered, determine the bounds of your curriculum. Will you cover:

  • NFTs for artists vs. businesses?
  • Technical blockchain mechanisms only or also practical creation steps?
  • High-level concepts or in-depth skill building?
  • Specific project types like digital art, music, video etc?
  • Software tools like OpenSea, Rarible, or Mintable?
  • Legal considerations around IP and rights?

Establishing curriculum focus is key to delivering adequate depth without complicating lessons trying to cover too much in broad stroke fashion. Resist scope creep.

Break Down Key NFT Concepts

To transform complex ideas into simplified explanations, first enumerate and articulate the core concepts learners must grok:

Defining Non-Fungible Tokens

Explain how NFTs create verifiable digital scarcity for inherently reproducible items using unique blockchain identifiers. Contrast with fungible assets like currency.

Blockchain Basics

Provide simplified overviews of blockchain mechanisms like wallets, encryption, decentralized ledgers etc. in layman terms. Analogies help. Focus on NFT implications versus technical minutiae.

Digital Ownership and Rights

Discuss how NFTs confer ownership and commercial usage rights of associated digital goods for buyers through smart contracts recorded on blockchains.

NFT Categories and Use Cases

Explore leading NFT implementations – art, music, videos, memes, virtual real estate etc. Discuss emerging niche applications and use cases.

NFT Marketplaces

Compare popular NFT marketplaces like OpenSea, Rariable etc., their categories, formats, creator tools, and fees. Discuss how to choose ideal sales platforms.

NFT Valuations

Examine how factors like scarcity, uniqueness, creator brand, utility etc. drive valuations and sale prices in the absence of underlying physical assets.

Defining lessons around these foundational concepts creates the knowledge scaffolding learners need to then apply creation strategies.

Outline the NFT Creation Process

The core skill your curriculum aims to instill is guiding learners through the full process of making NFTs using simplified step-by-step frameworks:

Content Creation and Curation

Detail the formats, tools, and best practices for making digital art, music, 3D models etc. worth tokenizing into NFTs based on market demand.

Setting Up Digital Wallets

Explain wallet types like MetaMask and receive addresses. Walk through setup, security, wallet management etc. Wallets enable transacting NFTs.

Minting NFTs

Breakdown how to mint new NFTs representing original art, music etc. using marketplace tools. Explain gas, fees, and minting mechanics.

Listing NFTs on Marketplaces

Discuss how to create listings, write descriptions, set pricing, manage auctions etc. to sell minter NFTs across leading marketplaces.

Promoting and Marketing NFTs

Share organic and paid tactics to promote new NFT drops to build buzz and drive bidding activity once listed.

NFT Investing Strategies

Detail smart strategies for investing in existing NFTs – evaluating collections and traits, timing entries and exits etc.

Methodically guiding learners through each creation step demystifies NFT making and selling.

Incorporate Interactive Exercises

Reinforce lessons with interactive learning experiences:

NFT Business Model Brainstorms

Prompt small groups to brainstorm viable NFT projects across diverse sectors representing their interests and expertise.

NFT Mock Auctions

Run mock NFT auctions with faux cryptocurrency to practice promotion tactics, bidding strategies, and price dynamics in safe environment.

Case Studies and Interviews

Feature case studies and interviews with NFT creators sharing personal stories, lessons learned, and advice for beginners.

NFT Demo Creation

Walk students through acquiring blockchain art, minting a test token on a dev network, and listing it in a sandbox marketplace for hands-on experience.

Idea Peer Reviews

Have students share and get feedback on their planned NFT ventures from peers for refinement before launch.

Applied exercises cement learnings, build confidence, and prompt critical thinking on how students can specifically apply NFT creation strategies within their unique contexts.

Address Common Student FAQs

Anticipate and address typical frequently asked questions like:

Do I Need Coding Skills to Make NFTs?

Reassure beginners that no coding expertise is required to mint and sell NFTs using ready tools. But provide guidance on safely buying/selling cryptocurrency.

How Much Does It Cost to Make an NFT?

Cover typical minting fees ranging $50-$250, gas prices etc. so new creators understand upfront costs before investing funds.

How Should I Price My NFTs?

Provide frameworks for pricing NFTs profitably based on factors like production time, materials, scarcity, uniqueness etc. while appealing to collectors.

Are NFTs a Bubble That Will Pop?

Acknowledge NFT speculation but discuss tangible utility powering sustainable value like provenance for art, creative monetization etc. beyond hype.

Are NFTs Bad for the Environment?

Address common criticisms around energy usage. Discuss emerging energy-efficient blockchains and offset options. Present a balanced case.

Anticipating learner concerns and objections prevents intimidation while reassuring NFT newcomers.

Showcase NFT Success Stories

Spotlighting creators already profiting from NFTs inspires ACTION by making benefits tangible. Useful examples include:

Digital Artists

Share profiles of artists earning life-changing income selling tokenized digital artworks and cartoons.


Highlight musicians monetizing works as NFTs at higher margins than streaming royalties.


Discuss photographers earning from limited edition signed virtual photo prints.

Gamers and Developers

Explore gamers and developers profiting from selling virtual avatars, skins, armor, and items acquired in virtual worlds.

Brands and IP Owners

Provide businesses successfully capitalizing on captive audiences by selling limited virtual goods like digital collectibles.

Philanthropic Causes

Feature charities leveraging NFT sales as fundraising tools thanks to the technology’s ability to guarantee donation transparency.

Relatable use cases make theoretical concepts real while proving lucrative possibilities.

Recommend Next Steps

Wrap lessons with clear guidance on next steps for activating knowledge:

Set Specific Goals

Prompt students to define tangible goals for NFT projects to focus initial efforts and measure progress.

Develop Strategic Roadmaps

Have students outline targeted milestones and timeframes for bringing planned NFTs to market.

Join NFT Communities

Suggest students join Discord servers and social groups focused on education and development to plug into ecosystem support and opportunities.

Start Creating and Testing

Urge students to apply lessons immediately by starting to create art and music then minting trial NFTs to learn platforms through experience.

Stay Updated

Provide resources for staying current as the fast changing NFT space evolves – newsletters, influencers etc. Maintenance learning is critical.

Arming students with structures for putting teachings into practice maximizes real world application and impact.

Monetize Access to Your NFT Education

Publishing NFT education as premium digital products unlocks varied monetization models. Consider:

Online Video Courses

Online courses allow tiering payments for structured, in-depth curriculum bundles on your own platform or content marketplaces.

One-Off Tutorials and Guides

Highly focused ebooks, video guides, or blog tutorials can be listed on digital shelves or sold on your site.

Membership Sites and Communities

Charge subscriptions for ongoing education, community, and resources via exclusive member sites.

High-Touch Coaching and Mentoring

Offer personalized high-dollar coaching guiding small groups or individuals to launch successful NFT projects.

Hybrid Models

Pair online course access with premium coaching/support packages for combined passive and service income.

Licensed Course Distribution

Sell licenses to partners allowing them to market your courses as part of their own educational programs.

The range of digital delivery models makes monetizing NFT expertise highly scalable. Start testing value messaging and pricing.

Promote Your Offerings Targetedly

Ensure offerings reach intended niches by promoting strategically:

  • Run Google and social ads campaign narrowly targeting learners actively interested in blockchain, cryptocurrency and NFTs based on search, groups etc.
  • Build referral partnerships with blockchain influencers, crypto media sites etc. to cross-promote content and offers.
  • Sponsor relevant podcasts, newsletters, communities etc. communicating your content to aligned audiences.
  • Optimize listings and marketing copy using popular NFT keywords and semantics to attract searches.
  • Publish blog articles and social posts spotlighting your knowledge to establish authority and SEO visibility.
  • Attend NFT conferences and networking events to directly connect with creators.

Focusing outreach directly on the NFT enthusiast niche maximizes conversions while minimizing dilution.


NFTs represent an explosively growing digital goods category ripe with potential for ambitious creators to monetize intellectual property in entirely new ways. But realizing this potential requires education overcoming the intimidating barriers of blockchain complexity.

This demand creates lucrative opportunities to develop online courses, video tutorials, and simplified resources enabling learners to leverage NFT technology. By methodically translating multifaceted ideas into accessible frameworks, product builders can unlock profitable new teaching models while helping demystify technological innovation.

With blockchain establishing digital value and ownership, entire economies are moving online. Those able to package NFT knowledge for mainstream adoption will enable more inclusive participation while securing their own success.


By Dani Davis

Dani Davis is the pen name of the writer of this blog with more 15 years of constant experience in Content marketing and informatics product, e-commerce niche.

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